Meet The Author

Main Uddin is one of the pioneer blogger cum e-marketer from North East India(Assam).He is also a Skilled web Developer and regular columnist for various news portals around the globe.Read More

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Quick Guides to Choose Small Business Hosting Plans from Server Providers

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Does your small business have a website? If not, it's time to build one. Companies without an online presence face an incredibly difficult uphill climb because we live in a connected world where people discover products and services by searching on the internet—you don't want to miss that potentially lucrative boat. Sure, creating a business website may take months of painstaking planning, debating, and compromise, but setting up a decent website doesn't have to be painful, provided you have the proper tools. And the most important tool is the right web hosting service.


Photo: Shazida Khatun


The Small Business Hosting Basics

If you aren't familiar with web hosting, here's a simple explanation. A web host is a company that has servers that you'll use to store and deliver the audio, video, documents, and other files that make up your website and its content. These servers can be of the shared, dedicated, or virtual varieties. If you want to learn more about those hosting types, please visit the highlighted links that are sprinkled throughout this article for primers on each of them. And if you want to launch your own web hosting company without many of the associated hardware headaches, you should look into reseller hosting.


There are dozens upon dozens of web hosting services clamoring for your dollar, including super-popular services (such as GoDaddy) and the lesser-known offerings (such as SiteGround). Large businesses can spend hundreds and (sometimes thousands!) of dollars each year on dedicated hosting or virtual private server (VPS) hosting, the two categories we're focusing on for small businesses with website needs.


One thing we learned while reviewing web hosting services is that reading the fine print is a must, especially if you are concerned about keeping prices low. Many web hosts have several increasingly expensive tiers, with introductory features in starter packages and more robust offerings in higher-priced plans. We recommend a healthy course of comparison-shopping before pulling out a credit card; you'll want to sign up with a service that has the features that best align with your website-building goals.

Small Business Hosting Prices

If you're a small business owner, you're going to want to run with either dedicated or VPS hosting. A dedicated server will likely cost you more than $100 per month; it's definitely not cheap web hosting. The benefit? Your website lives on a server all by its lonesome, so it takes advantage of the server's full resources. You'll probably need to handle firewalls and maintenance yourself, however, unless you opt for a managed server, which costs even more money.

If you want to save some cash, VPS hosting is generally a sufficient—and more wallet-friendly—option. VPS hosting falls midway between shared and dedicated hosting. By building your website in a VPS environment, you won't share resources with the other sites that live on the same server, the way you would with shared hosting. In fact, your site lives in a partitioned server area that has its own operating system, storage, RAM, and monthly data transfers so you can expect smoother, more-stable site performance. You can get solid VPS hosting for approximately $20 to $30 per month.


Don't be swayed by the big fonts touting the monthly fee: Make sure that a particular pricing tier actually offers what you need. Some hosts charge extra for access to website builders that can help you design your site. Other hosts require you to commit to a three-year hosting agreement in order to get that low per-month price. Or the price is an introductory one, and after a month, you will revert to a higher price. Until you know what features you need and how quickly you plan to grow, you might not want to commit to annual plans.


The Features You Need

When you begin shopping for a site, it's good to have a list of the features you need. For example, you'll want a web host that offers unlimited monthly data transfers and email, a choice of solid-state or traditional hard drive storage, and 24/7 customer support. Even the server's operating system selection is important; Windows-based servers offer an environment to run scripts written in a Microsoft-centric framework, though Linux-based servers are also available (and more commonplace).

Please note that if you're planning on selling a product, look for a web host that offers a Secure Sockets Layer (SSL) certificate, because it encrypts the data between the customer's browser and web host to safeguard purchasing information. You're probably familiar with SSL; it's the green padlock that appears in your web browser's address bar as you visit an online financial institution or retail outlet. A few companies toss in an SSL certificate free of charge; others may charge you $100 for that extra layer of security.

How do we decide if a web host is good? 

Do bandwidth and disk storage features still matter these days? Which type of hosting service should you go with? In this article, we will get these questions answered with the following walk-through and a 15-point checklist. 
How to choose a web hosting service?

In brief –
  1. Know your hosting needs.
  2. Investigate on host reliability and uptime guarantees.
  3. Study web host upgrading options.
  4. Check all hosting features (such as a number of addon domains allowed) based on your needs.
  5. Check prices for both sign up and renewal.
  6. Check hosting control panel.
  7. Read hosting company’s ToS to find out more about account suspension and server usage policy.
  8. Other supporting features (ie. site backup, environmental friendliness, etc)

Knowing Your Hosting Needs

You can never get the right web host without knowing what you need. So before you go any further – put everything aside (including this guide you are reading) and think thoroughly on your own needs.
  1. What kind of website are you building?
  2. Do you want something common (a WordPress blog, for example)?
  3. Do you need Windows applications?
  4. Do you need a special version of the software (ie. PHP)?
  5. Does your website need special software?
  6. How big (or small) can the web traffic volume go?

The Importance of Uptime

All the aforementioned features are valuable parts of the web hosting experience, but none matches the importance of site uptime. If your site is down, clients or customers will be unable to find you or access your products or services.
wpengine sept uptime - site has not down for 1757 hours

To test this important aspect of hosting, we include uptime monitoring as part of our review process, and the results show that most web hosts do an excellent job of keeping sites up and running. Sites with uptime problems aren't eligible for high scores. All services suffer ups and downs, sometimes for reasons beyond their control. Those sites that fail to quickly address the problem are penalized accordingly.

web hosting upgrades

Are You Ready to Get Started?

PBT understands that no two businesses have the same web hosting requirements, so we've rounded up our best-reviewed web hosting companies for small businesses and detailed their offerings in the table above so that you can get a jump-start on picking a service. If an offering catches your eye, make sure to click the appropriate link from the capsules below to read the in-depth review of the service in question. Whatever options you choose for your small business, a good web hosting provider will play a big part in your success. Whether through support, uptime, or a killer design template you found on their site builder, your web host will help you put your best online foot forward. As your company grows, you’ll want to expand your hosting plan. Cloud or VPS hosting gives you more power, reliability, and flexibility as your business starts to take over the market. When you’re ready to scale, check out our recommended business cloud hosting options.

auto installer


I am always surprise that some web hosts out there still do not offer these basic hosting features nowadays. You need Cron for day-in-day-out operations, Auto Script Installer (like Fantastico, Simple Scripts, Quick Installer, Softaculous, Installatron, and so on) for easy web apps installations and updates, .htaccess access for security/page redirects/etc purposes, Server Side Include (SSI) for easier site maintenance (especially when you are building a static site), and FTP access for easy file transfer.

Unless you are signing up on a specialty web host like WP Engine and Pressidium, else these basic features are must-have. You SHOULD NOT settle with hosting providers that do not supply them.
Ignore Disk Space and Data Transfer Capacity (for now)

Disk space and data transfers are hardly a meaningful comparison factor for shoppers – especially if you are new – these days.

One, if you check, almost all shared hosting providers are offering “unlimited” storage and data transfers. While the term “unlimited” is nothing but a marketing gimmick; web hosting users get more than enough capacity in storage and data transfer. (In most cases, it is RAM and processor power that limit the usage of an unlimited hosting account.)

Two, if you think about it, disk storage and bandwidth hardly matter to an average website owners these days. Images can be stored on Flickr; files and documents on Google Doc, videos on YouTube and Vimeo, large data files on cloud storage.

So in conclusion – you don’t need to care that much on your hosting storage or bandwidth for now.
 e-Commerce Features
  • Are you running an e-commerce website?
  • Are you using any specific shopping cart software?
  • Do you need to process business transactions on your website?
  • Do you need special technical support (ie. PrestaShop guide, or so on)?

If yes, then it is important for you to pick a web host with sufficient e-commerce features support. SSL certification, dedicated IP, and one-click shopping cart software installation are some of the essential features/supports you will need.
8. An Easy-to-use Hosting Control Panel

A user-friendly and functional hosting control panel is very, very important.

It doesn’t matter if it’s a cPanel or a Plesk or a third party control panels (like what we have at GoDaddy) – we are okay as long as it is user-friendly and come with all the necessary functions. Without an adequate control panel, you will be left at the mercy of the hosting tech support staff – even if all you need is some basic server changes.


Account Suspension: What are the limitations?

Here’s a money tip that most hosting review sites will not tell you: Hosting companies will pull the plug and suspend your account if you are using too much CPU power (yes, unlimited hosting is limited) or violating the rules. So before you sign up on a web host, it is important that you read the rules.

Sounds too simple? You bet.

Truth is – You do not need a lot of choices to make the right call. What you need instead, is a trustable source (that’s us!) to tell you which hosting company to go with (and which to ignore). Our hosting comparison table is built based on our real usage experience and it is one of the most useful guides available online.
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Easiest Methods to Migrate WordPress Website From one Hosting to another

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This tutorial explains how to make a WordPress transfer to a new hosting platform. Whether you're transferring from WordPress.com or from another regular hosting provider, here you will find detailed instructions on how to migrate WordPress to a new host. Migrating a site manually can be fiddly and you risk messing things up (though if you follow our step-by-step guide How to Safely Move Your WordPress Site (Without Losing Anything!) you shouldn’t have any problems at all). If you want to avoid the hassle and cut down on the amount of time it takes to move a site, there are plenty of plugin options that make migration a piece of cake. The list below includes free and premium migration plugins (and one script!).

Migrate WordPress to New Server

Make a full WordPress Transfer

A WordPress migration from one hosting provider to another is an easy task if performed properly. It consists of three parts - moving the files, moving the database and reconfiguration (if needed).

Transfer WordPress Files

To move your files from one host to another you can use your favorite FTP client. For more information on how to use FTP, you can check our FTP Tutorial. It explains how to move the files of the application first to your local computer and then to upload them on the new account. If your old host is using cPanel, you can use the File Manager tool to create a .ZIP archive of all your site files. You can then transfer it to your new host and extract it. This will save you time because transferring one big file is much faster than transferring thousands of small ones.

Migrate the WordPress Database

The second step is to move your database. First you need to export your database from the old hosting account. If it uses cPanel you can follow these instructions. If not, contact the support team of your previous hosting company in order to receive more information on how to export your database. After you have your data exported, create a new database on your new hosting account and import the migrated content in it.

Reconfigure WordPress to work from the new server

Next you have to reconfigure your WordPress application to work from the new place. To do this, open the wp-config.php file in the WordPress root folder and locate the following lines:
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define('DB_NAME', 'user_wrdp1');
/** MySQL database username */
define('DB_USER', 'user_wrdp1');
/** MySQL database password */
define('DB_PASSWORD', 'password');
/** MySQL hostname */
define('DB_HOST', 'hostname');
You need to replace those values with your actual database, database username and password for it. The hostname should be replaced with localhost. Then save the file and your WordPress site should be up and running from your new hosting account!
If the domain name used by the WordPress is changed on the new server, then additional reconfiguration is required. You can check this tutorial how to do that.

Transfer WordPress from wordpress.com

To transfer your blog from WordPress.com to a stand-alone WordPress installation on your hosting account can be done with just a few clicks. To move your site, first login to your WordPress blog at wordpress.com and go to the Tools menu. There you will see two sections - Guided Transfer and Export. Click the Start Export button under the Export section.
Then choose All content and click the Download Export File and you will be prompted to download an .xml file, which contains all the data from your WordPress.com blog.
Now you need to import the information from the .xml file to your stand-alone WordPress installation. If you have one installed, login with your admin username and password. If you want to install a fresh WordPress application, check out our WordPress installation tutorial for more information on how to do this. Once you login, select the Tools menu from the left column and chose Import. On the next page, click the Install Now button under the WordPress section at the bottom.
The plugin required for the import will be automatically installed, after which the Install Now button will change to Run Importer. Click that button and on the page that opens click Browse. Then a popup will show up and you must navigate and select the .xml file that you have downloaded from your wordpress.com blog earlier. Then click the Upload file and import button.
If the content which you want to migrate is quite large the corresponding web server's timeout value can be reached before the data is fully copied. In this case you need to reupload the .xml file. The system keeps a record for the migrated content and will proceed with the remaining data. Repeat the procedure until you receive a confirmation that the process is successfully completed.
Since you will be inserting new posts and pages WordPress needs to know who will be their author. On the next page you can either select an existing user as posts author, or you can create a new one for the imported data. Note that you should check the Download and Import file attachmentscheckbox if you want your photos and other attachment to be transferred too. Finally, click on the Submit button.
That's it! Your data is now transferred from your WordPress.com account to your stand-alone WordPress application.
IMPORTANT NOTE: 
Note that this will transfer only your content - posts, pages, media. All the plugins and themes you've used at WordPress.com are proprietary and not part of the transfer. You will have to choose a new theme and install all the necessary plugins you need additionally on your self-hosted WordPress site.
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Observation Reveals: Most Perfect Mistakes Make by the Pro Bloggers

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It is the 13th year of my blogging and 9th year of professional blogging. In this period I have learned lots of things about blog and blogging. When you’re just getting your blog up and running, it’s easy to get caught up in the excitement of just launching a blog and rush to get going – so much so, that you make mistakes along the way.




I know from personal experience how easy it is to screw things up with a blog – or even just miss opportunities I could have taken advantage of. So – to help you get started on the right foot (or get back on track if you’ve run off course) here are the 28 most common (and biggest!) mistakes I see pro bloggers making:
Today I’m going to cover some of the biggest mistakes bloggers are still making. Most of these fall under the category of “structural” or “conceptual.” Chances are, if you’re a novice, you’re guilty of at least a couple.
Don’t stress, this post will set you on the right track to becoming a more successful blogger.
But be warned…
You may find yourself compelled to throw out some posts, or even move your blog in a new direction altogether.

Mistake #1: Not Getting Your Audience

One of the biggest mistakes bloggers are still making is not identifying their audience.
Many get the topic and have the facts, but don’t connect with anybody.
As bloggers we have to understand the problems our readers face and empathize with them.
Literally feel what they feel and see through their eyes.
Once you do this, creating engaging posts that solve problems and answer questions is a breeze.
Aside from interacting with readers comments and installing Google Analytics, asking questions with a survey plugin like YOP Polls is great for identifying demographics.
You can even step the look up a notch with a service like Survey Monkey.
With the free version you get up to 100 responses and 10 questions per survey… and it’s easy to set up.

Mistake #2: Not Choosing a Strong Niche

Another big mistake that bloggers make is trying to be everything for everyone.
You can’t underestimate the benefits of strong focus.
Having a tightly defined and clear mission, makes you much more likely to gain a strong and passionate following that’s incredibly valuable.
Being passionate and excited about whatever it is you’re blogging really presents itself in your writing.

Mistake #3: Covering Too Much

A lot of bloggers want to appeal to a broad audience, so they write about a ton of topics.
You might be thinking, “well, that’s doesn’t seem like such a bad idea.”
The issue is, the blog can get a little too bloated and easily lose connection (and trust) with the reader.

Mistake #4: Inconsistency

This is one of the greatest factors of an unsuccessful blog, both in publication frequency and quality.
The hard part is these “elements of success” can sometimes seem like opposing forces.
Creating great content doesn’t typically take 5 minutes, which is a problem for those of us accustomed to instant gratification.
Ensure quality content on a regular basis by simply adhering to a publishing schedule.
Base your blogging on routine, not on whenever the muse comes to visit.
Don’t put out a great first post and follow it up with rushed crap. You’ll lose readers quicker than it took to write your lackluster content.

Mistake #5: Lack of Commitment

Not committing to blogging is another big mistake.
A lot of people get into blogging, and think it will have an instantaneous impact on their business – most receive a rude awakening.
You should plan on writing at least a couple posts per week for the first six months. It’s not likely you’ll experience overnight success.
But don’t get discouraged and quit because…
“Anything in life worth having is worth working for.” –Andrew Carnegie

Mistake #6: Quantity Over Quality

Your readers don’t want quantity, they want QUALITY!
Internet users want solutions to their problems with easy to digest information.
It WILL take you some time to research, write, and edit a good blog post…
Otherwise, a quick Google search would offer “good enough” information for your prospect.
Do yourself a favor and set your blog apart with unique content!
Steve Kamb of NerdFitness.com does a great job of making his content stand out in a VERY competitive industry.

Mistake #7: Writing For Yourself and Not Your Audience

Even if it sounds fun to share what’s on your mind in the moment, if it doesn’t help your audience, don’t post it.
You can’t be selfish. You need to leave that to your readers.
They want information that’s helpful to them.
Recognize your audience’s selfishness and feed them.
Indulging yourself doesn’t help your reader, which doesn’t help your blog.

Mistake #8: Making Your Blog About You

Remember, your audience doesn’t care about you unless you’re a celebrity.
Write blog posts that are entertaining, topical, and/or useful.
Unless you’re somehow directly relevant to how useful, interesting, or good your blog posts are, don’t make it about yourself.

Mistake #9: Poor Writing

A blogger’s job is to find and retain readers.
When you have more readers, you have an opportunity to help more people and make more money.
With this in mind, there’s one SUREFIRE approach to turn away new readers…
POOR WRITING.
Always proofread before posting. Use spell-check and review your readability statistics in Microsoft Word.
Take time to research the concepts, facts, and ideas in your posts.
Remember, your focus should always be helping people – especially if you plan to profit.

Mistake #10: Not Using Provocative Headlines

Engage your readers with compelling headlines.
Everyone’s more excited to check out a blog post when it has a provocative headline.
Make people want to read your stuff with seriously enticing headlines.
Here are 11 great examples of provocative headlines:
  • Don’t Even Think About Blogging Without Reading This Report!
  • Amazing New Discovery Kills Kitchen Odors Quick!
  • Why Some People Almost Always Make Money Online?
  • Is The Life of a Child Worth $1 to You?
  • 7 Reasons Income Diary Readers Live Better
  • Free Book Tells You 12 Secrets of Incredible Sex
  • Why Some Foods “Explode” in Your Stomach
  • The “Friendly” Health Advice You Should NEVER Take
  • The Strange Breathing Technique That Improves Your Posture
  • Thousands Now Play Who Never Thought They Could
  • Lose Weight While You Eat (10 Foods That Actually Burn Calories)

Mistake #11: Blogging on Your Own

Learning to adopt skills from popular journalists, digging up stories and interviewing others from my industry has enhanced my writing skills and opened many doors.
A lot of bloggers think they have to do everything themselves.
And I was guilty of this too.
Thing is, this puts a lot of weight on our shoulders and drains creativity.
Expand your reach by emailing other bloggers from your industry and asking them for interviews and to exchange guest posts.

Mistake #12: Adding to Information Overload

Don’t just publish content for the sake of publishing content.
Try to create something unique and compelling.
Make sure every post has a lot of value, and doesn’t just contribute to the clutter that’s already out there.

Mistake #13: Too Much Self Promotion

Go outside your own products, services, and company and talk about other necessary subjects to offer solutions to your readers’ issues.
This builds trust, and shows you really care.
Besides, you can’t solve everybody’s problems.

Mistake #14: Not Connecting With Your Audience

A lot of bloggers just publish their posts and forget about them.
Looking at your comments, responding to them, and sincerely engaging with your audience, will help build strong relationships.

Mistake #15: Not Thoughtfully Responding to Comments

One of the most blatant mistakes a blogger can make is not taking time to respond thoughtfully to comments and interact with users.
Show your readers some love and respond to them.
Let them know you’re a real person that truly wants to improve their lives.
Make it clear by going beyond the initial response and following it up with engaging comments of your own.

Mistake #16: Not Promoting Your Blog Posts

To my disbelief, I see many bloggers not promoting their stuff. 
Once the article goes live, they’ll jump on Facebook, put a link on the fan page and that’s it.
Then you have those who go overboard and promote too much…
You have to strike a balance, getting your posts the attention they deserve without driving your followers crazy with self promotion.
Ideally, you want people sharing your content. Your traffic will go up once your stuff starts to get shared on social media.
You’ll achieve this by consistently writing engaging content geared toward solving your readers’ problems.

Mistake #17: Not Becoming Part of the Community

One of the most limiting mistakes bloggers make is trying to do everything alone.
There are a lot of dedicated, passionate writers out there who would like to help you craft a community blog around the great content in your niche…
This would accelerate the growth of your site with additional promoters and give you a greater social circle to utilize for exposure.
Resources like Blog Catalog can help you find other popular sites in your niche.
And communities like BlogEngage are awesome for the exchange of feedback and links by like-minded bloggers.

Mistake #18: Not Engaging Other Bloggers in the Industry

You want close collaboration with other bloggers in your industry.
You could even try to form a blogging group in your local community and start or join a group on Facebook.
The sky’s the limit.
Don’t think of your blog as a separate entity, acknowledge it as part of a larger community – collaborative partners can only help your site.
Think of your blog as one of many and link up with others for the benefit of your audience. You’ll destroy yourself trying to cover everything your niche has to offer alone.

Mistake #19: Not Sharing Your Expertise

Sharing your talent and expertise with other bloggers and websites builds trust, reputation, and credibility.
The quickest way to develop a community on the Internet is to share information.
Your readers can and will come from other authority blogs.
Get your foot in the door with the best blogs in your niche by doing guest posts, commenting on their stuff and asking to do interviews.

Mistake #20: Ignoring Keyword-Rich Titles to Appear Clever

A lot of bloggers choose really clever or catchy titles, but they don’t think about keywords.
Keywords can make a big difference to the search engines – especially for the long term.
Choosing a keyword-rich title can make the difference between your post living on and fading into nothingness.
You DEFINITELY want a catchy title, just make sure it’s relevant to your message.
We live in the age of information.
On a daily basis we’re exposed to more ideas, blog posts, and news stories than we could ever consume.
That said, time is a limited resource for most people these days.
And with an abundance of mediocre and regurgitated information, treating your readers’ time with respect is critical…
Remember, the best way to respect your readers’ time is by delivering great content on a regular basis.
Success by choice, not by chance.
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Top Secrets Can Improve Professional Blog Into Perfect website Instantly

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Websites are ongoing projects. They are never completely finished. Content needs to be updated, new pages created. When you have a blog, you need to publish new posts. Not to mention, there are a lot of maintenance tasks.
In short, there is always something you can do. It’s gift and a curse really.
On the one hand, you always need to do at least a little bit. On the other hand, there are always ways to improve your site and make it more effective at what it does.
In this article, we want to concentrate on latter. In the following, we will look at quick and easy website improvements that, while small, can have big impact on your site.
The post will include improvements from different areas such as website speed, SEO and conversion. However, everything on this list is guaranteed to be doable within 10 minutes or less. Therefore, you are not looking at large weekend projects, just quick and simple fixes.

Quick and Easy Website Improvements For a Better Site

Are you ready for some small changes with huge effect? Then just keep reading.

Do a Mobile-Friendliness Test

Our first task is to run some diagnostics. Checking the status quo of your site is a good way to keep up to date on how it’s faring. An important test is to check whether your site is mobile friendly.
You are hopefully aware that mobile friendliness is crucial these days. Since Google’s mobile friendly update it’s an integral part of running a website in terms of usability and SEO.
Luckily, Google provides their own mobile friendliness test tool. Just plug in your URL and the service will tell you whether your site is mobile friendly and, if not, how to make it so.

Google mobile friendly test


A quick note: It’s usually enough to only test your home page. However, if you have a page that significantly differs from the rest of the site (such as a blog), it might be good idea to test it individually.

Run a Speed Test

Continuing with the theme of testing, next up on our list of website improvements is a speed test. Page loading speed is another one of those factors that can make big difference in the success of a website because of its impact on page abandonment.
40 percent of users will leave a site that doesn’t load within three seconds. Time to find out if your site is one of them.
For a first overview, you can use Google PageSpeed Insights. Again, just input your site address, hit the button and it will tell you how your site fares in terms of page speed and what to do about it.
My favorite tool, however, is Pingdom. It not only lets you test your site from several different locations but also gives you a lot more information about what slows it down.
pingdom speed test results

While putting what you learned into action might take longer than 10 minutes (though, as you will see below, not necessarily), running these tests will provide you with the necessary information to make a difference.

Enable Gzip Compression

One of those small changes that can make a huge difference in terms of page loading speed is adding Gzip compression to your site.
Just like zip files on your computer it means compressing your website’s files to make them smaller. Smaller files download more quickly, resulting in faster loading of the page. Easy peasy.
The speed test in the beginning will tell you whether you have Gzip compression enabled or not. Alternative, you can also use Check Gzip compression to find out.
If your site doesn’t have it yet, it’s thankfully not very complicated to set up. You can either ask your host to do it, use a plugin like W3 Total Cache or WP Super Cache to do it or do it manually.
For the latter, just access your FTP server and find .htaccess (note: you might have to show hidden files for that). Add the following code to it (Thanks to GTmetrix):
<IfModule mod_deflate.c>
# Compress HTML, CSS, JavaScript, Text, XML and fonts
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/vnd.ms-fontobject
AddOutputFilterByType DEFLATE application/x-font
AddOutputFilterByType DEFLATE application/x-font-opentype
AddOutputFilterByType DEFLATE application/x-font-otf
AddOutputFilterByType DEFLATE application/x-font-truetype
AddOutputFilterByType DEFLATE application/x-font-ttf
AddOutputFilterByType DEFLATE application/x-javascript
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE font/opentype
AddOutputFilterByType DEFLATE font/otf
AddOutputFilterByType DEFLATE font/ttf
AddOutputFilterByType DEFLATE image/svg+xml
AddOutputFilterByType DEFLATE image/x-icon
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/javascript
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/xml
  
# Remove browser bugs (only needed for really old browsers)
BrowserMatch ^Mozilla/4 gzip-only-text/html
BrowserMatch ^Mozilla/4\.0[678] no-gzip
BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
Header append Vary User-Agent
</IfModule>
Save, upload and you should be good. Test your site once more to see if it worked.

A/B Test Your Call to Action

Calls to action are one of the most central factors for conversion rates. Here, the smallest changes like altering a word or button color can literally make the difference between a sale and nothing.
website improvements split test call to actionImage by Andrii Symonenko / shutterstock.com.

So, whether your goal is to have people sign up for your newsletter, use your service or buy your product, it’s a smart idea to test your CTA every now and then.
Thankfully, it doesn’t take too much time and WordPress offers several tools for it. If you are using Divi, you can also use Divi Leads for A/B split testing as laid out in this article.
Come up with a hypothesis of what could improve your call to action. Implementing it shouldn’t take more than 10 minutes. Then just let it run and pick the winner. Boom, conversion rate permanently improved.

Install an Image Optimization Plugin

Images and visuals often make up large part of a page’s weight. For that reason, reducing their size as much as possible is a good way to speed up your website.
Besides always using image just as large as you need and optimizing them before uploading (e.g. with TinyPNG), one of the quickest ways is to use an image optimization plugin.
WP Smush and EWWW Image Optimizer are both excellent options. They will not only automatically optimize any image you upload to your site, but can also do the same for existing ones.
Just install your favorite and then let it do its magic. Quick website improvement? You betcha.

Review/Update Older Content

In today’s net, content is a central pillar for success of any website. For that reason, many of us churn out blog posts day in and day out.
However, what about your older content? Yeah, the stuff that you wrote a few months of years ago. It’s still online, (ideally) still relevant and bringing in visitors. However, it could probably do with a facelift.
Updating older content is a great strategy to give it a second wind. Google loves up-to-date stuff and rewards it with better positioning. So do your visitors. Here’s how to go about it:
  • Edit style and readability — If your content is a few months or years old, chances are good you have become a better writer in the meanwhile. I actually cringe reading my earlier stuff. However, that’s natural and means you can use your new skills to make your older content more readable.
  • Update information — Are the facts in the post still true? Has new information come to light? Is there additional stuff you could mention? If so, by all means do.
  • Add/update links —  Are your external links still up to date? Do you have additional or better sources to link to? Can you add internal links to relevant articles that didn’t exist when you wrote the old post? Again, if the answer is yes, go for it.
  • Optimize for search engines — If you are using Yoast SEO, the plugin will tell you exactly what additional steps will make your article more optimized. Plus, they introduced the readability module just last year, so chances are good your older stuff can use some work in that area.

Update Your About Page

Staying with the theme of updating existing content, the about page is often one of the most important pieces of real estate of any website. People are naturally curious to find out more about who is behind what they are reading.
For that reason, it’s good idea to keep it up date. Looking over your page to see whether it still reflects reality is one of those easy website improvements you can in a jiffy.
Case in point, until a while ago my own about page was still mentioning my fiance even though I got married two years ago (thankfully nobody told my wife).
Maybe something like that is true for you, too. Apart from that, check whether your contact details are still current or if a new picture of yourself or your team would be in order.
Also, consider adding sign-up forms to your about page. It’s worth it.

Minify Code

Code minification is one of those things that all articles on site speed advise but that seems hard to implement.
In case you don’t know, minification means removing everything from your code that is only there to make it humanly readable. This includes formatting, comments and more. Doing so makes files a lot smaller which, as we have learned, make pages faster.
Thankfully, there is Autoptimize. Literally all you need to do is install the plugin, activate it, switch on minification and you are done.

Add New Keywords

In Google Search Console under Search Traffic > Search Analytics you can find the search queries that your site pops up in people’s searches for. It also lets you see their number of impressions, click-through rates and average search position.
This is very useful for finding new long-tail keywords for your content. Here’s how:
  1. Order the list by search position
  2. Scroll down to the point where the average position is larger than 10, so for which you are just missing the first page
  3. Click on a search query
  4. In the next screen, click on Pages to see the URL of the page that is ranking for that keyword
add new keywords via Google Search Console

How is that helpful? Because now you can go to that particular page and add said keyword to it. Two to five times is usually enough to give the needed bump. Plus, it shows Google that you update your pages. Win-win.
By the way, for more tips like that, check our advanced SEO tactics.

Check 404s and Redirect

Users hate very little more than clicking on a search result or link and landing on a page that doesn’t exist. The dreaded 404 not found error.
404 error page website improvementsImage by Ksusha Dusmikeeva / shutterstock.com.

Even if you have a custom 404 error page, this error often causes people to leave your site. For that reason, last on our list of quick website improvements is finding and eliminating their occurrence.
To find non-existing pages on your site, use Screaming Frog, Google Search Console (Crawl > Crawl Errors) or Broken Link Check. After that, it’s only a matter of setting up the Redirection plugin to send visitors on to more suitable pages.

Do You Know More Quick Website Improvements?

Websites need constant improvement in order to stay relevant, up to date and good at what they are intended for. However, that doesn’t always mean a big overhaul. Instead, it can be very effective to do small website improvements regularly over time.
Testing your site, doing small things to speed it up, updating content and improving SEO can all have tremendous impact on your site’s performance. While the changes are small, their cumulative results are nothing but.
We hope you have found something in the above that you can do on the fly to imprive your own website. If you have other tips for small website improvements ideas that make a great difference, please share!
Do you have additional improvements you can recommend? If so, please do in the comments section below.
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How to Download a Plugin or Theme from the WordPress Admin Dashboard

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Usually, when you need to download a plugin or a theme from your WordPress website, you need to connect to your website server via FTP or SSH to be able to transfer the files to your computer. But sometimes you don’t have the FTP/SSH credentials or something wrong with your FTP client or anything else and you just have your WordPress admin credentials. In this guide, I will show you how to get the theme/plugin files directly from your WordPress admin panel.


Typically, if I need to download a plugin or theme that’s running on a remote server, I connect to that server via FTP or SSH and transfer the files to my local machine. However, sometimes I don’t have access to the server for one reason or another, but I DO have the username and password to the WordPress admin dashboard. Below, I’ll outline how I download a plugin or theme from the WordPress admin dashboard using a free plugin called Advanced Code Editor.

  1. Log in to the WordPress admin for the site where the plugin/theme you want is installed.
  2. Go to Plugins > Add New. Search for and install the Advanced Code Editor plugin.
  3. Go to Plugins > Installed Plugins and activate it.
  4. Go to Plugins > Editor if you want to download a plugin, or Appearance > Editor if you want to download a theme.
  5. Select the plugin/theme from the dropdown menu and click select
  6. Click the far-right button to download it
  7. Download WordPress Themes
Alternative method: 

To download any theme files from your WordPress dashboard, you’ll need to install a plugin called Download Theme

To install it, go to your WordPress dashboard -> Plugins -> Add New and search for Download Theme and then click Install Now then Activate.



Once the plugin is activated, go to your themes page by clicking Appearance -> Themes. Hover over any theme and you’ll find a Download button added to each theme.


Download WordPress Plugins

Similarly, there is another plugin called Download Plugin and it will allow you to download any plugin from your WordPress dashboard.
Once the plugin is installed and activated, go to your WordPress plugins page and you will find a download button added to each plugin.


I hope you find this a useful guide to download any WordPress theme or plugin from your WordPress dashboard without FTP or SSH. If you have any questions, please use the comments section below.
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Pros and cons of using presentations for common professionals

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Pros and cons of using presentations
The Powerpoint presentations are used for public speeches. It occurs so often that you may think that you should start using something else to make your performance look great. Most of the people think that they can really prepare a presentation within a few minutes and it will look great. These people are wrong. If you spend a little time on the preparation, your listeners will become angry with you. Because they have spent money and time on you and what you give them back is a boring set of tables and texts.
Reasons not to use presentations
Many office workers use presentations for all kinds of reports and meetings with their clients. And usually, they have to do this so often that they don’t have time for normal preparation. Can it be the reason for not using this kind of visualization? No. There’s a way out. Start using Power Point templates to save time. You can use one template for one type of speech.
How to find out you don’t use the presentation properly? It’s easy. Look into the eyes of the people. Are they looking at you? Are they staring at their gadgets screens? What do you see in their eyes? If you can’t do this because you’re busy with the speech, your presentation will fail. You should always be in touch with the visitors. So the only reason not to use PowerPoint is your personal desire and nothing more.



Reasons to use presentations
Here we will make a list to tell you why you should use this type of software:
  • Indicate the key idea of the speech. It means you don’t have to write a huge text on the screen and show it to people. It means you show only a few words that describe the whole speech. You can use any kind of visuals here, but you should make it easy to understand.
  • Show the plan of your performance. You can make an ordinary list with items or make it look more fun and interesting. You can add more colors, shapes, but do not overdo this.
  • Show connections, reasons, and conclusions. Just imagine the teacher explaining what a triangle is without any visuals. It will be a nonsense.
  • Evoke feelings and emotions. If your presentation cannot evoke anything, you fail. You should use this powerful tool not for manipulation, but for making people trust you and believe in your words.
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The bottom line

If you want to make your public speech look and sound great, you should use PowerPoint presentations. You will need to spend enough time on preparing it, testing on different listeners and find the right templates to save your time and money.

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