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Main Uddin is one of the pioneer blogger cum e-marketer from North East India(Assam).He is also a Skilled web Developer and regular columnist for various news portals around the globe.Read More

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Basic Mantras and customization of ecommerce website worldwide

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We’ve selected the below resources based on both their popularity and the quality of the advice, and collected them into one time-saving list so you don’t have to constantly search around. For your convenience, we’ve organized them into the following categories:

  • General eCommerce Design

  • eCommerce Home Pages

  • Product Pages

  • Mobile Design

  • eCommerce UX

  • Designing eCommerce in Photoshop and Illustrator


1. Revered UX speaker, author, and advisor Paul Boag, gives his advice on eCommerce design 9-part free video class from Skillshare. If you’re a fan of his work, you’ll enjoy the intimate feel of these single-camera classes, which create a coffee-with-a-friend atmosphere. In a little over an hour, he covers topics ranging from switching design specialization, attracting eCommerce clients, reading analytics, improving your clients’ business, and increasing traffic. Both new and experienced designers will find a lot of useful advice and suggestions in this article, punctuated by screenshot examples from real eCommerce sites. While some of the advice is basic or common knowledge, it’s author Karol K’s take on these conventions, such as explaining image close-up mechanics or using progress bars at checkout, that make this a worthwhile read.Accounting for site design and beyond, our free ebook works as an all-encompassing guide for improving the returns on your eCommerce site across the board. We cover the process of building an eCommerce brand from the bottom up, including how to carve a niche in your market, best practices for improving growth and traffic, fail-safe tips for SEO, and how to prioritize the best marketing channels.This roundabout but nonetheless insightful article collects 10 pieces of design advice from a perspective of “what not to do.” Regardless of the catchy and playfully gimmicky format, the advice here is rock-solid, covering areas like taxes and why your shouldn’t over-emphasize security.

2. Key Ecommerce home page wireframe requirements

The key design elements of a home page are summarised in this wireframe:


Homepage


The template above outlines the core elements of an ecommerce homepage. Please note that the UX/UI design patterns used will, of course, vary from site-to-site and the extent to which each component is used (e.g. how much content is put into each component, how far it scrolls down and across the page, what images & copy are used etc.) is dependent on the unique requirements of each website.


For example, niche premium retailers most often have a cleaner design that is focused on the brand in comparison to large catalogue retailers who adopt a stronger merchandising focus.


The template is intended to act as a good practice framework for you to understand the key elements of an effective ecommerce homepage that you can then discuss within your team or with agencies to adapt to fit to your business and audience needs.


Other critical questions to consider in order to run tests for the home page include:


1. Have we defined and understood the goals for the homepage?

2. Do we know who are core visitor groups and personas are?

3. Have we defined the core content components for our homepage to enable goals/satisfy key personas?

4. Have we identified web analytics requirements?

5. Have we defined content personalisation requirements?

6. Have we defined the navigational elements?

7. Do we have clear contact information?

8. Is it clear what we do for new visitors?

9. Do we give people a reason to shop with us?

10. Do we use persuasion techniques to influence visitors?

11. Do we have a mega menu to deep link people to relevant product pages?

12. Is the site search bar clear and easy to use?

13. Are we promoting our current marketing campaigns?

14. Are we promoting our current offers?

15. Do we provide relevant content to help visitors?

16. Have we made it easy for users to sign up to our newsletter?

17. (Multi-channel only) Is it is to find our local Stores?

18. (International only) Is it easy for users to select the store/currency for their local country?


3. How You Can Design an eCommerce Website That Converts Browsers into Buyers

I’m sure you’ve heard that your homepage is one of the most important pages on your website. Well, that is true but only if you are not running an eCommerce website.

No doubt, your homepage is a very important page and should never be neglected.

However, for an online store, your product pages are arguably the most important pages on your website.


Why? Because your product pages are where you turn browsers into customers!


While all the pages on your website collectively create the overall experience and branding for your online store, it is on your product pages where your customers will make the pivotal decision of “I’m buying this now” or “Meh, maybe I’ll check elsewhere.”


If you were to optimize only one thing in your online store, it should be your product pages.

So, how do you design a product page layout that can capture your customers’ love (and wallets)?


It’s not as hard as you think. Just follow proven methods by leading online stores, and techniques tested by leading conversion specialists.

There are no guessing or complicated design philosophies to master. Just follow this 2-part series to design your perfect product page layout:

Creating a good product page layout that your customers actually find helpful has nothing to do with design skills.


Yup, that’s right!


The key to creating a successful product page is to know what visual stimulus helps you attract the consumers you are targeting, and make them react the way you want them to.

I know this sounds like some sort of a Jedi mind trick, but bear with me and let me explain.

For example, research has shown that the color orange appeals most to impulsive shoppers, while the color blue and teal attracts the budget-conscious buyers.

You can pick the color of your add-to-cart button to match the type of consumers you want to attract — impulsive or budget conscious buyers.

(If you want to learn more about psychology of color and how to pick the right color for your website, see this guide)


This is why designing an effective product page, doesn’t actually require any hardcore design skills. You just need to:


Figure out what type of customers you want to attract, then

Use proven, field-tested visual stimulus to target these customers (we’ll go over these below).

Do you want your product pages to attract the type of customers you want and convince them to buy your products?

Of course you do, otherwise, why are you reading this post?

Knowing how to create a highly converting product page is a hot topic; countless research and tests have been done to understand what makes people want to buy a product or service.


You can leverage this knowledge to your advantage, so you too can build highly converting product pages.


4. Checkout page optimization is a frequently overlooked area for retailers looking for routes to increase online revenue.


Instead, many online business owners and managers focus on optimizing for the front end of the website –– creating beautiful designs, site experiences and merchandising product to push customers down a purchase funnel.

That makes sense. After all, this is your customer’s first impression of your business, and your first opportunity to convince them to stay, browse and buy.

But when it comes to buying, an online store’s checkout far surpasses any other element of the website in terms of importance — including CTA buttons, product page specifications, and other more commonly thought-of factors.

This is the time when you — unknown retailer — present risk to the consumer. There is a reason that 7 out of 10 shopping carts are abandoned. 20+ years after the advent of ecommerce, consumers are still wary of providing sensitive information such as credit card details unless a retailer can prove that it is trustworthy, secure and worthy of the sale.

There are multiple ways to increase consumer trust with your product at the checkout page. Further, there are multiple ways to reduce abandoned carts on the product page, in the shopping cart and at checkout.

I’ll cover all of these in this post, helping you to address the below reasons of why people abandon cart other than because they aren’t ready to buy.

Here is that full list:


61%: Extra costs (shipping, taxes, fees) were too high

35%: Didn’t want to create an account

27%: The checkout process was too long or complicated

24%: Couldn’t see or calculate total order cost up-front

22%: Reported the website had errors or crashed.

18% Didn’t trust the online store with their credit card information

16%: Delivery timeline was much too slow

10%: Didn’t believe the returns policy to be fair or satisfactory

8%: Didn’t see their preferred method of payment

.5%: Their credit card was declined

Now, it’s worth saying that I don’t believe there’s such a thing as an optimum checkout process. The results will always differ based on the demographic, product complexity, price point and various other variables and the best results are likely to come from continuous testing, monitoring and improvement.

However, I’ve worked on a number of checkout projects with merchants over the last few years and this post based on many of those experiences.


Here are the actionable tips I generally give to ecommerce businesses looking to improve their checkout experience and gain more from merchants who have started the process.

1. Capture the user’s email address early


Whether you like it or not, you’re never going to convert 100% of the users who reach the checkout page (or progress from the cart) – not even close. So, one thing I’ve always tried to do is grab the email address as early as possible, often as an independent first step.

This first step requires the user to enter their email address and choose whether they want to check out as a guest or create an account for later use. It also ideally performs a lookup to tell the user if the email address already has an account associated with it.


Hyphen Mattress has a really strong checkout experience and is a great example of how an initial email / user validation stage can be done as a first step (i.e. grabbing the email address). With either checkout process — checking out as guest, or creating an account — the first step is to input your email.

ecommerce checkout


The main objective behind grabbing the email address is for shopping cart abandonment campaigns. Without an email, you cannot launch your abandoned cart email series, which often brings back 15% of customers who add an item to cart, get to checkout and then decide not to purchase.


I’m also a big fan of systems like DotMailer and Ometria, which require a user to enter their email address in order to tie their behavior to a user, which allows for more personalized email marketing.

Using connections built by companies like Windsor Circle for BigCommerce –– or whichever ecommerce platform you use –– will allow you to sync data in real-time between your online store and a more personalized email provider like DotMailer.


Here is a backend view to show you exactly what you can do to implement this process. Keep in mind, this only works if you grab email addresses early and often.


checkout optimization


Easily create marketable customer segments based on specific behavior.


best checkout ux

Track how those segments perform.

If don’t need abandoned cart segmentation that’s so advanced, capturing the email address early in the process is still incredibly important to trigger regular abandoned cart flows. You can set those up out-of-the-box with BigCommerce or through other email providers like MailChimp, Dotmailer and Klaviyo.


We're an expert eCommerce website design company offering the following services:


i. Wireframe Creation & Discovery


The first step in the eCommerce web design process is to develop an outline of the website and all pages included. Think of the wireframe as a blueprint for website project. Through an in-depth discovery process, we'll understand your front-end design and back-end functionality needs.

ii. Custom Website Design


Starting with a blank white page, we go through a full custom design and branding process. Our creative team will design an eCommerce website that not only looks great, but it built with functionality in mind.

iii. Checkout & Credit Card Processing


Whether you need a basic checkout or a customized checkout process, our development team can handle your needs. We also integrate with many standard eCommerce payment processors and can do custom payment gateway integrations.

iv. Custom Functionality


If you're looking to create a unique website or have custom business rules to make managing your eCommerce website easier, we have the in-house development team to stand behind your requests.

v. ERP / Amazon / eBay / Marketplace Integrations


Integrate your website with your ERP system or other 3rd party services. These integrations will help keep data synced, provide data in real-time and give the best experience possible to your website users.

vi. Email Marketing

eCommerce email marketing campaigns are one of the highest converting marketing channels available. We'll not only integrate your website with your email campaign provider, but we can also help design and develop effective strategies.

vii. Product & Data Imports

Pulling over current product data, customers or past order history is just a few examples of the data imports that are often completed. No matter the data you need moved or the size the scope, we're highly experienced in managing these tasks.

viii. SEO Friendly Development

Our in-house SEO team makes us nations #1 rated eCommerce SEO service provider. Our marketing experts will be involved in your project from beginning to ends, assuring your launch is smooth and ranking are retained and raised.

ix. Site Navigation.

Site navigation should be simple and all the questions a consumer may ask should be answered along the way. Where possible, adhere to the "three click rule" - that is, a visitor should be able to access any information regarding your product or service within 3 clicks of any other area of your web site. Pay close attention to cross-browser compatibility issues as many complex menu systems play havoc with browsers.

Recommended pages. 

Along with the home page, your sales pages and the shopping cart, I recommend implementing the following web pages as part of your ecommerce site:

About Us Page.

The "About Us" page is crucial to boosting consumer confidence. It provides a summary of the business, your commitments and direction. 


While we are all protective of our privacy, online business is no different to traditional business in that we all like to 'put a face to the name' - we need to reassure our site visitors. When purchasing goods online, I always go to the 'About Us' or company profile pages before parting with my money (especially after one bad experience - another story for another time). The page should also provide other contact details for your business and your various registrations, associations and affiliations. View further information relating to "about us" or company profile pages.

Privacy policy.


What are you going to do with my information? - a question asked by many online shoppers. Putting together a privacy policy doesn't necessarily require a legal team! Learn more about developing Privacy statements.

FAQ's (Frequently asked questions)

No doubt you'll be asked many questions about your product. Many of these questions will be repetitive. It's these questions and answers that you'll want to add to your FAQ page. This promotes customer confidence and saves your valuable time. A prospective client may be somewhat hesitant in asking questions and this hesitancy may translate into a lost sale. A well-constructed FAQ will help coax these online customers into purchasing. 

Testimonials page


A dollar value can not be placed upon positive client testimonials; this is some of the best promotional copy around. Elicit feedback from your current customers and ask their permission to publish their comments on your site. 


& Many Other eCommerce Services 

Contact Us : marketing@indilens.com or log at www.indilens.org

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Shopping Portal Mania Among Indians and Top 75 Runners

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India will have about 600 million Internet users by June 2018, studies by Internet and Mobile Association of India and Indian Market Research Bureau indicate. Urban India with an estimated population of 444 million already has 299 million (60 percent) using the Internet. There are literally hundreds of shopping sites out there and it’s really difficult to cut through the clutter. There are sites that cater to everyone – the all-encompassing jack-of-all-trades providers and then others that are super niche – selling only flowers or lingerie. We doubt flowers are of much interest to you though. Here we feature a rather comprehensive selection of sites that are relevant to you, our geeky reader. For any site to be featured here it had to meet one criteria - it should sell products that are of interest to our reader.
online shopping sites

Rural India, with an estimated population of 906 million (2011 census), has only 163 million (17 percent) Internet users. Thus, there are potential approximately 750 million users still in rural India who are yet to become Internet users, if they are connected, the report adds.

Over 100 million Indians will have made at least one online purchase by end-2017 as compared with 69 million in 2016, a joint report by Associated Chambers of Commerce and Industry of India and Resurgent India states.

CURRENT E-RETAILING SCENARIO

Healthy growth in previous years and projections indicating boom time has led several companies to launch e-commerce websites. Traditional favourites retained their hold while newer ones consolidated their market position.

Top 60 Online Shopping Sites in India

online shopping sites

You may have heard about top 10 online shopping sites in India, but here I am going to show you 60 best shopping sites where you can buy unique kind of products with cheap price tags.

1. Amazon India:

This is by far the most popular online shopping sites in India. Reputed for superior products, services, delivery and returns policies, Amazon India brings to this country a truly international online shopping experience. You can buy almost all products from Amazon with great discounts.

2. Flipkart:

This online shopping website is India’s own. It is fast becoming popular outside the country too, thanks to excellent product range and highly competitive rates. Flipkart has unbeatable reach in semi-urban and rural India, thanks to its extensive delivery network.

3. Paytm:

Riding on back of the fastest growing eponymous payment app, Paytm now ranks as a top online store. For those averse to using credit/ debit cards and net banking, Paytm offers the best solution. Buyers can pay through Paytm app. Shoppers can download the app on their PC, laptop or mobile from this store, recharge for the required amount only and pay.

4. Snapdeal:

Featuring innumerable products from over 800 categories, Snapdeal has emerged as top destination for online shoppers in India. Great discounts are available 24x7x365 on this online store. Fast delivery schedules and flexibility of payments has helped Snapdeal grab leading position in India’s online shopping sector.

5. eBay India:

For customers looking for unique stuff, eBay India offers great solutions. eBay has some two million registered users. eBay sells new stuff and facilities bidding for certain products too. It serves as channel for retailers in various parts of India to connect with buyers across the country. eBay is a great online shopping site if you are looking for products not stocked by others.

6. Zivame:

Founded in 2011, Zivame is a best online shopping site for women which is exclusive to lingerie & innerwear. The website has set trends in encouraging women to shop for lingerie without inhibitions. At Zivame, women can look at buying innerwear from latest trends worldwide.

7. Jabong:

You can buy anything from a trendy scarf to down-to-earth formal wear at Jabong. The online store is popular among online shoppers of all ages. Jabong has dresses and accessories to suit various needs- casuals, formal, sportswear, action wear and ethnic fashions. It boasts of a selection to meet myriad social and cultural needs of Indians.

8. ShopClues:

This is an online store for discerning customers. ShopClues assures superior quality and guaranteed original products. It procures merchandise directly from manufacturers, which enables you to buy the latest launches at competitive rates. Buyer protection is assured with ShopClues.

9. Myntra:

Myntra can truly be called the undisputed leader of online shopping site for fashionwear. Myntra is known for pioneering readymade garments and fashionwear retail segment of India. This online portal offers everything required to complete a wardrobe. Myntra’s end of season sales is huge draw among fashion aficionados

10. Nykaa:

Bollywood has a far reaching impact on India and Nykaa, the online store, brings this experience to life. You can find fashion garments, dress accessories, cosmetics, fragrances and a host of other requirements required to appear like a hero or heroine.

Other top 50 online shopping sites

So here are other 50 sites where you will not only find unique products but heavy discounts on products as compared to the above top 10 sites.

11. Bigbasket:

Often referred to as India’s biggest online grocery shopping site. Bigbasket allows busy people to shop for their groceries from any location, choose the time and date of delivery to suit convenience and sells very high quality stuff. There are many other grocery shopping sites similar to Bigbasket and if you are a first time customer, you can find best deals.

12. Pepperfry:

Moving to a new home or office is often tardy. Home and office owners are confronted with wide choices of décor and furnishing products. Prices and quality swings wildly. Pepperfry helps overcome these hurdles. This online store offers your home and office needs at excellent, competitive rates and assured quality. Home delivery ensures you do not need to arrange transportation of fragile and delicate items yourself. You can also buy online furniture from UrbanLadder, Hometown etc.

13. Limeroad:

Home furnishings, readymade garments, dress accessories are all on offer at Limeroad. Reasonable prices make Limeroad a great destination for shopping online.

14. UrbanClap:

UrbanClap is recognized as the fastest growing start-up in India. Here, one can hire any service from yoga and fitness instructors to plumbers and secretaries.

15. Clovia:

A global brand of clothing for women. Clovia offers a wide selection of bras, panties, nighties, dresses, bridal wear and other female stuff.

16. Junglee:

This is not a really popular shopping website. But its credentials and business can propel it among the top five. Junglee.com is a service by Amazon designed uniquely for India with the vision of helping anyone buy and sell anything online. Junglee is the only online marketplace in India which enables customers to buy new and used products from all types of sellers including individuals, home-entrepreneurs and micro-businesses.

17. Koovs:

Fashionwear meets perfection at Koovs. Buy here for that exclusive stuff that nobody can imitate. Excellent dress accessories are also available at Koovs, a leading online store for trendsetters.

18. Yepme:

Men, women and kids of all ages will find apparel of their choice at Yepme. The online store offers great discounts all through the year and is fast emerging as destination of choice for fashion aficionados.

19. Grofers:

Anyone who believes that buying groceries online is expensive should visit Grofers. The website lists tens of thousands of products, from the humble packet of table salt to exotic selection to delight a connoisseur. Grofers offers superior grocery items at reasonable prices with assured timely delivery. Other preferred grocery shopping sites are Nature’s basket, Reliance fresh etc.

20. Rediff:

As a pioneer in India’s online stores, Rediff has continued to maintain its presence in the market, albeit with some challenges. Rediff has a following of dedicated clientele who also patronize its excellent email services. Rediff is a great online shopping site to buy Indian handicrafts and electronics.

21. ZopNow:

Designed for families with little time for wasting on grocery shopping at crowded stores. ZopNow offers a wide selection of groceries and fresh food. Prices are designed to suit every budget. Online grocery shopping assumes newer dimensions with ZopNow.

22. HealthKart:

As suggested by the name, HealthKart is all about health and fitness. Looking to lose or gain weight, this website offers a range of products for every need. HealthKart features products from renowned and established manufacturers only, which ensures any supplement you take meets and exceeds international standards.

23. Lenskart:

Wearing glasses was considered a sign of ageing or frowned upon by the young. Lenskart has changed this perception. It offers a wide range of fancy and fashionable frames and lenses that make wearing glasses a pleasure. Special offers are always available on premium brands like RayBan, Police, Dior etc. at Lenskart.

24. MadBid India:

MadBid India is the local versions of the larger, international online shopping store. Unlike conventional online retailers, MadBid allows buyers to bid in auctions of various products ranging from gardening equipment, office requirements, mobile phones, practically everything. Shoppers have to buy prepaid credit for bidding. The website claims to have offered very expensive items at throwaway rates. MadBid is unique too since one can buy products from abroad.

25. Infibeam:

One of the fast emerging online stores of India. Infibeam sells a variety of products from home appliances, mobiles, laptops, clothes, watches, cameras, to books, home furnishing products, footwear and more. The Infibeam’s motto of ‘Shop with a Smile’ is aptly reflected in its product and service offerings, and prices.

26. ITC Portal:

This Indian giant traces roots to colonial India. Established August 24, 1910 as Imperial Tobacco Company, it primarily manufactured cigarette and tobacco products for domestic consumption, exporting to British colonies and elsewhere. Today, the US$ 45 billion business group, known as ITC has diversified into food, hospitality and other sectors. A wide selection of ITC’s non-tobacco products can be bought at its online store.

27. iBhejo:

Makes buying products from USA very convenient for shoppers in India. iBhejo is an online store that permits people to buy any American product, from home furnishings to office requirements, stationery and mobile phones from India. You pay in Indian Rupees and your order is doorstep delivered, after clearing all Customs and import formalities at no extra cost.

28. Patanjali Ayurved:

A few years ago, nobody would have dreamt of an Indian herbal products company gaining global acclaim. Patanjali Ayurved, launched by Dehra Dun based Patanjali Foundation is slated to become India’s first global brand. The online store offers everything from purest spices and proven Ayurvedic formulations to soaps and herbal cosmetics. You can also buy grocery at this online store. An added attraction is, books, magazines and DVDs containing instructions to learn Yoga from renowned guru Baba Ramdev are also available here.

29. SriSriTattva:

The worldwide popularity of unadulterated spices, pure grocery items and herbal cosmetics has made SriSriTattva a major Indian online store. Here one can buy grocery products, herbal medicines, cosmetics and loads of other stuff that carry the hallmark of purity. This online shopping site is relatively new and was launched by The Art of Living Foundation, Bengaluru, founded by world famous Yoga guru Sri SriRavishankar.

30. Croma:

From the reputed Indian corporate giant, Tata Sons, online store Croma has the widest range of high quality electronic products in India. The online store is also India’s first multi-channel facility for domestic electronics and home appliances.

31. TataCliq:

Also from the house of Tata, the TataCliq online store is excellent for shopping readymade garments, toiletries and home linen, among other requirements. It caters to tastes of all generations of Indians, selling ethnic Indian garments as well as regular readymade clothing, dress accessories and lots more.

32. Naaptol India:

Naaptol is the pioneer of teleshopping in India. It features products that are widely advertised on the eponymous TV channel and commercials. It has become India’s first comparison based social shopping website. Naaptol offers very competitive rates are through its online store.

33. Nature’s Basket:

This online store website was launched by India’s renowned business group, Godrej. Nature’s Basket offers the best varieties of food that one can buy. Reasonably priced, fresh and value-for-money for discerning shoppers, Nature’s Basket is often referred as a gourmet’s online store.

34. Giskaa:

The principles of health, environment and social responsibility come alive at Giskaa. This online store sells eco-friendly and natural products from forests of India. These products give a feeling of being one with nature.

35. Homeshop18:

Tracing its evolution to heady days of cable TV in India, Homeshop18 continues to retain its position as a market leader in online stores. Homeshop18 products are usually advertised on its channel, website and mobile app. Economical rates and off-beat products are specialty of Homeshop18.

36. Future Bazaar:

Not exactly a store because Future Bazaar is unique concept. It features gift vouchers to give on special occasions or just for fun. You can buy a gift voucher worth any amount. Two types of vouchers are offered: for purchases at Central branded malls and Foodhall, the food court.

37. Yebhi:

Fashionwear packaged uniquely is Yebhi’s specialty. Instead of promoting a brand or clothing item, Yehbi sells the entire ‘look’. The website is rather complex since it features several products listing intricate details. A good online shopping store for the fashion conscious.

38. Ajio:

An opportunity to buy fashionwear from leading international brands is offered by Ajio. Top local brands also vie for attention of online shoppers. Ajio is a trendy online store aimed at fashion conscious folk.

39. Fabindia:

The online store lives fully to its catch-line ‘Celebrate India.’ Fabindia is no stranger to Indians and foreigners. The brand is renowned worldwide for high quality cotton clothing, furnishings and other great stuff. Fabindia’s online store is equally famous among shoppers.

40. The North East Store:

An initiative by two former employees of Google, The North East Store brings to the world, the exotic world of India’s seven sister states and more. Hand woven bags, pickles made from the world’s hottest chili, BhootJolokhia and other exquisite, rare products are available here.

41. Archies Online:

Looking to greet anyone or send a gift for a special occasion, Archies, the premier gifting and greeting shop of India makes it possible online. You can place your order and have the gift delivered to the recipient’s doorstep.

42. Khadi Natural:

The drive by Prime Minister Narendra Modi to promote Khadi or homespun fabric and handmade products finds expression on this website. Customers at this online store can buy Khadi garments, gift items, herbal cosmetics and lots more.

43. RelianceSMART:

‘Happiness Delivered Home’- the promise of RelianceSMART. A great online store for grocery and home requirements. This website comes from India’s corporate giant, Reliance. Quality of products and rates are excellent.

44. Just Herbs:

Making a strong presence in Indian herbal skin and beauty products is Just Herbs. The company makes body and beauty preparations from herbs collected across India. It also ships these products abroad.

45. Shahnaz Husain Group:

The pioneer of India’s herbal beauty treatment, Shahnaz Husain, the world renowned beautician offers her signature products online. The online store carries details about every product personally developed by Shahnaz including its composition and uses. The live chat feature helps people get information about any product they wish to buy.

46. Brindco:

A great online store for connoisseurs. Brindco has an excellent selection of imported wines from France, Italy and other European countries. Prices begin at Rs.3,000 onwards. This is not exactly an online liquor store. Brindco caters to wine aficionados, who enjoy the drink for its craftsmanship. Delivery may be restricted in some parts of India with prohibition.

47. Flavours Of My City:

Regardless of which part of India you live, Flavours Of My City delivers a taste of your hometown right to your doorstep. Whether its exotic tea from India’s North Eastern states and Kashmir, spicy snacks of Maharashtra, delicate sweets of Rajasthan or intricate dishes of South India, this online store covers India completely.

48. Firstcry:

Asia’s largest online portal for Baby and kids product. We have over 2 Lakh+ Baby and Kids items from 2,000 and more top International and Indian brands including Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price and MeeMee, among others. You can also buy the same products from another popular site BabyOye.com.

49. MeatRoot:

Also comes with delivery restrictions limited to Pune and surrounding areas. MeatRoot is an excellent indicator of how India’s online shopping is shaping for future. MeatRoot offers frozen and fresh seafood, exotic and regular meat in choice cuts as well as ready-to-cook products from renowned manufacturers.

50. Titan Jewellery:

From the house of Tata, this exclusive web store is a virtual treasure trove. Buying masterpieces of jewellery for a special occasion, gift or daily wear stands redefined by Titan. Plain jewellery, those set with precious stones are all available online here. The range on Titan extends to eyewear, wallets and dress accessories, fragrances and lots more.

51. Bullion India:

For retail investors and gold lovers, Bullion India gives a wide selection of gold coins, bars and chips for online purchase. This online gold store is operated by Finkurve Bullion Pvt. Ltd, an Indian financial house. Pure 24karat gold coins and bars are available for purchase at this online store.

52. Happily Unmarried:

Life as single is really fun. And Happily Unmarried adds sugar and spice to this. The website has unique products that cannot be easily found elsewhere but can be proudly flouted by singles- much to ire of their married counterparts.

53. AdultProductsIndia:

Strictly for adults. The website lives up to its reputation. Toys and products that were secretly desired by adults to satisfy carnal pleasures were smuggled into India earlier. AdultProductsIndia offers a wide selection of these locally, at attractive prices. Discreet packing and delivery is ensured. Similar to this is ImBeshram is another website whose brand face is Sunny Leone.

54. PlaceOfOrigin:

A unique concept in sweets and savouries, PlaceOfOrigin helps you buy sweets and snacks from various parts of India. You can buy sweets from famous stores including Haldiram and Brijwasi as well as those from very ethnic, special stores in smaller towns.

55. Indian Ordnance Factories:

This is definitely not a shopping sites for everyone. Here, firearms license holders can buy a variety of guns, pistols and revolvers made by the government owned Indian Ordnance Factories. Civilians can download application forms to buy select guns and ammo from IOF. Purchases cannot be made online but you can apply for buying a gun or ammunition and track your orders.

56. Decathlon:

A pioneer in sports goods sold online. Decathlon features more than 5,000 products for over 50 sports. High quality sports goods made in India and abroad are available on this website.

57. Funcart:

Despite its recent origins, Funcart has emerged as India’s leading online store for party supplies. Planning for anything- a birthday party for kids to corporate parties for multi-nationals, Funcart has everything to host a party.

58. FengshuiIndia:

Anyone who wants to attract positive energy at home or office will find FengshuiIndia a very useful website. It offers a wide array of Chinese Feng Shui and Indian Vastu Shastra paraphernalia.

59. Netmeds:

No other Indian retailer has evoked so much controversy as Netmeds. It is an online pharmacy in India. Customers buying medicines are offered a 15- 20 percent discount on orders. You need to upload the doctor’s prescription and place orders.

60. Café Coffee Day:

This chain of coffee shops offering healthy drinks and mouth watering pastries now offers a selection of exquisite coffee powders, mugs, teas and other gear required to enjoy your cuppa. Prices are unbeatable.

Note: This article lists popular online shopping sites at random. Search engine rankings and other parameters are not considered. The list does not indicate popularity or otherwise of any website or online store.
There isn’t a single entrepreneur out there that can’t benefit from some extra inspiration and motivation. We can all learn something by following successful individuals. It sparks inspiration and learning from their real-life business experiences can help us all on our own entrepreneurial journeys.
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Google's Hidden Ranking Factors for Bloggers in 2018

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Every year, search engine ranking factors update alongside Google’s advances and algorithm updates.Given the complex nature of SEO, this means that search optimization companies (like us) need to stay nimble and be ready to adjust. In fact, this is pretty fundamental to our ability to deliver consistent results. There are probably thousands of ranking signals now and we can’t pretend to know what they are. What we do know is how much of an impact optimising for the most significant ranking factors has – and how easy it was to get that done in the real world.



We work with almost 100 businesses internationally, tracking on average 15 competitors and 500 keywords per website. We took the 2017 Moz Ranking Factors study as a starting point (since we contributed to that anyway) and assessed what has become more or less important; what’s more important for the enterprise brands we work with; and what we can actually get done. If a change is easier for you to make – congratulations! You’ve got a competitive advantage. There are tons of on and off-page ranking factors impacting performance to varying degrees, so it’s easy for search marketers to miss (or just plain forget) the occasional consideration.
With that in mind, we’ve compiled the most important SEO ranking factors of 2018. Let’s begin!

1. Authoritative Content

In 2018, you simply can’t have a list of SEO ranking factors without talking about content!
Authoritative content is the bread and butter of SEO these days. Arm in arm with quality links, these two factors are extremely important. And it makes sense right?
Search engines like Google strive to provide users with useful, relevant content. To get on their radar, your site should have authoritative posts that capture your target audiences attention and provide real value.
Want to see some data supporting these claims? Check out this survey by Ascend2 that ranks on-page content as the most effective SEO tactic.
ascend_statistics-compressor
Image courtesy: Ascend2
Surprised? Hopefully not! Content has been of growing significance for the past 5-10 years.
But don’t worry, if you haven’t already invested in this approach, it’s not too late. In fact, there are ny number of great ways to start gaining ground on the content front.
One of the most affordable ways is with our blog management service. Plans start at just $149/month, making relevant content attainable for even the most budget-strapped small businesses.

2. Backlinks

Another SEO factor that’s on par with content is backlinks. As you saw above, it’s in lockstep with content as one of the most crucial elements of any SEO campaign.
After the initial on-page optimization of a website, you’ll inevitably want to focus on high-quality linkbuilding. Funnily enough, some of the best ways to do this involve leveraging content.
Tactics include guest posting, earning mentions, influencer marketing, and link reclamation.
It’s no coincidence that the top sites on Google have more links than the rest. Brian Dean of Backlinko conducted a study that pretty much sealed the deal.
05_number-of-referring-domains_line-1024x705-compressor
Image courtesy: Backlinko
Don’t forget though… quality over quantity. This isn’t 1999 folks. Link stuffing and other black hat tactics are not going to help you, and they could earn you a penalty.
But make no mistake about it, high-quality links are still essential to earning higher rankings. Google has simply become much more sophisticated and effective at determining what links are actually high quality.

3. Anchor Text Profile

Another way to maximize the impact of the links you earn, is to assess the anchor text used. This refers to the string of text where the link is embedded.
Typically you want to use anchor texts that are relevant to the content being linked to. Web crawlers and users will then use it to determine what the post is about. The more effective you are at conveying what a page you’re linking to is about, the more likely the user is to be satisfied.
As you might imagine, these are a similarly great opportunity to include your targeted keywords as appropriate.
But be careful, there is such a thing as “over-optimization.”Avoid this by building a diverse anchor text profile. Optimize for anchor text types such as branded text, naked URLs, and topic-related phrases.
Unfortunately, there’s no one-size-fits-all strategy. Your best bet is to conduct a competitive analysis to find out competitors in your industry are doing.
A competitive research tool like Ahrefs is perfect for this. It works by breaking down a competitor’s organic keyword profile. With the “Keywords Explorer” tool, it can also provide you with keywords to target.

4. On-page Performance Factors

So we’ve talked a bit about off-page factors, and we’ve covered content. But there are still a ton of on-page factors that we’ve yet to talk about.
In addition to content and off-page SEO factors, your site’s rankings are also affected by user experience.CLICK TO TWEET
Providing a memorable user experience is a lot trickier than it sounds. It depends on numerous on-page SEO factors. Here are some of the most important worth considering.

Page Loading Speed

Whether you like it or not, online audiences can be a picky. According to statistics, 40% of web visitors will leave a site that takes longer than 3 seconds to load. This leads to a high bounce rate, which indicates a bad user experience. Here’s our guide to optimizing site speed. We also did a collaborative study with GTMetrix that you can check out here.
bounce_rate-compressor
Image courtesy: Kissmetrics

Mobile-Friendliness

Two years ago, Google announced that mobile searches have topped desktop searches. With initiatives like mobile-first indexing and Google AMP, it’s clear that mobile is a priority. Conforming to these changes is easy thanks to responsive themes and tools like the Mobile-Friendly Test.

SSL/TLS Certificate

Aside from complying with what Google describes as a ranking signal, HTTPS also boosts the confidence of visitors. If you can assure data security, users are more willing to become subscribers or paying customers. Read more.

Click-Through Rate

The click-through rate or CTR measures the number of clicks to your site in contrast to the number of times the link appeared. Aside from ranking higher in search, you can also improve CTR by optimizing page titles and meta descriptions.

Internal Link Structure

An optimized internal link structure allows visitors to see more of your site. It also helps crawlers discover more indexable pages. This helps spread the “link juice” coming from authoritative and contextually-relevant sources.

5. Brand Signals

SEO and branding go hand in hand when it comes to discoverability, authority, and trustworthiness.
Start by focusing on the social signals on and off a website. This includes the number of likes on a post, the number of followers in a page, etc.
These numbers help users determine the value of a piece of content. As a result, it can increase traffic, re-shares, and the content’s potential for more links.
Finally, remember that Google treats Facebook and Twitter links as if they’re regular backlinks. Their crawlers also use them to measure relevance and discover indexable content — but not as ranking factors.

Final Conclusion

These ranking factors are just the tip of the iceberg folks.
There are so many to consider when building your SEO strategy, that we could keep covering these all day! Alas, we all need to start somewhere, and these are the more important worth your time, consideration, and energy.
Also, keep in mind that these are just the most important ones worth noting at the start of 2018. Who knows what changes and innovations the rest of 2018 will bring? We’ll just have to wait and see! We don’t think Google uses totally different ranking factors for big brands and competitive queries so what you need to optimise for depends entirely on what you’re able to do. It’s not helpful to say that Google ranks a website based on a factor that we can do very little about (e.g. Rankbrain) – your starting point should be to decide what’s disproportionately easy for you to do. Do you have less red tape than brands in your sector? Do you have a bigger development team? It’s only a factor in whether you rank if you’ve managed to do something about it.
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Bloggers or Marketers Must Create and Use Microsoft Word Templates

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A template is a Microsoft Word document that already has some formatting in place, such as fonts, logos, and line spacing, and can be used as a starting point for almost anything you want to create. Microsoft Word offers hundreds of free templates, including invoices, resumes, invitations, and form letters, among others.

Templates are available in all recent editions of Word, including Word 2003, Word 2007, Word 2010, Word 2013, Word 2016, and in Word Online from Office 365. You’ll learn how to work with all of these editions here. The images in this article are from Word 2016.

How to Open a Word Template


To use a template, you have to access a list of them and choose one to open first. How you do this differs depending on the version/edition of Microsoft Word you have.

To open a template in Word 2003:
  • Click File, then click New.
  • Click Templates.
  • Click On My Computer.
  • Click any category.
  • Click the template to use and click OK.

To open a template in Word 2007:
  • Click the Microsoft button in the top left corner and click Open.
  • Click Trusted Templates.
  • Select the desired template and click Open.

To open a template in Word 2010:
  • Click File, then click New.
  • Click Sample Templates, Recent Templates, My Templates, or Office.com Templates.
  • Click the template to use and click Create.

To open a template in Word 2013:
  • Click File, then click New.
  • Click either Personal or Featured.
  • Select the template to use.

To open a template in Word 2016:
  • Click File, then click New.
  • Click a template and click Create.
  • To search for a template, type the description of the template in the Search window and press Enter on the keyboard. Then click the template and clickCreate.

To open a template in Word Online:
  • Log in to Office 365.
  • Click the Word icon.
  • Select any template.


How to Use a Word Template


Once a template is open, it doesn’t matter what version of Word you use, you simply begin typing where you’d like to add information. You might have to type over existing placeholder text, or, there might be a blank area where you can insert text. You can also add pictures where picture holders exist.

Here’s a practice example:
  • Open any template as outlined above.
  • Click any placeholder text, such as Event Title or Event Subtitle.
  • Type the desired replacement text.
  • Repeat until your document is complete. 


How to Save a Word Template as a Document


When you save a document you’ve created from a template, you need to make sure you save it as a Word document with a new name. You don’t want to save over the template because you don’t want to change the template; you want to leave the template as-is.

To save the template you’ve worked on as a new document in:

Microsoft Word 2003, 2010, or 2013:
  • Click File, and then click Save As.
  • In the Save As dialog box, type a name for the file.
  • In the Save As Type list, choose the type of file. For regular documents consider the .doc entry.
  • Click Save.

Microsoft Word 2007:
  • Click the Microsoft button, and then click Save As.
  • In the Save As dialog box, type a name for the file.
  • In the Save As Type list, choose the type of file. For regular documents consider the .doc entry.
  • Click Save.

Microsoft Word 2016:
  • Click File, and then click Save a Copy.
  • Type a name for the file.
  • Choose a document type; consider the .docx entry.
  • Click Save.

Office 365 (Word Online):
  • Click in the document name at the top of the page.
  • Type a new name.


How to Create a Word Template

Save as a Word Template. Joli Ballew

To create your own Word template, create a new document and format it however you like. You might want to add business name and address, a logo, and other entries. You can also choose specific fonts, font sizes, and font colors.

Once you have the document the way you want it, to save it as a template:
Follow the instructions above to save the file.
Before you save the file, in the available Save As Type drop down list, select Template.
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Instantly Open, Edit, & Convert HTACCESS Files

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A file with the HTACCESS file extension is an Apache Access Configuration file that stands for hypertext access. These are text files used to invoke an exception to the global settings that apply to the various directories of an Apache website.



Placing an HTACCESS file in one directory will override the global settings that previously flowed down to that directory and its subdirectories. For example, HTACCESS files can be created for redirecting a URL, preventing directory listing, banning specific IP addresses, preventing hotlinking, and more.

Another common use for an HTACCESS file is for pointing to an HTPASSWD file that stores credentials preventing visitors from accessing that particular directory of files.


Note: Unlike other types of files, HTACCESS files don't contain a file name; they look like this: .htaccess. That's right - no file name at all, just the extension.


How to Open an HTACCESS File

Since HTACCESS files apply to web servers that are running the Apache Web Server software, they don't take effect unless they're used within that context.


However, even a simple text editor is able to open or edit an HTACCESS file, like Windows Notepad or one from our Best Free Text Editors list. Another popular, though not free, HTACCESS editor is Adobe Dreamweaver.


How to Convert an HTACCESS File

Apache web server files with the HTACCESS file extension can be converted to Ngnix web server files using this online HTACCESS to nginx converter. You have to paste the contents of the HTACCESSS file into the text box to convert the code to one recognizable by Ngnix.

Similar to the nginx converter, HTACCESS files can be converted to Web.Config using codebreak's online .htaccess to Web.Config converter. This converter is useful if you want to convert the configuration file to one that works with an ASP.NET web application.


Sample HTACCESS File

Below is a sample .HTACCESS file. This particular HTACCESS file might be useful for a website that's currently under development and not yet ready for the public.

AuthType basic
AuthName "Ooops! Temporarily Under Construction..."
AuthUserFile /.htpasswd
AuthGroupFile /dev/null
Require valid-user # Password prompt for everyone else
Order Deny,Allow
Deny from all
Allow from 192.168.10.10 # The developer's IP address
Allow from w3.org
Allow from googlebot.com # Allows Google to crawl your pages
Satisfy Any # No password required if host/IP is allowed


Every line of this HTACCESS file has a particular purpose. The "/.htpasswd" entry, for example, indicates that this directory is hidden from public view unless a password is used. However, if the IP address shown above is used to access the page, then the password isn't required.


Advanced Reading on HTACCESS Files

You should be able to tell from the sample above that HTACCESS files can do a lot of different things. It's true that they're not the simplest files to work with.


You can read more about how to use an HTACCESS file for blocking IP addresses, preventing viewers from opening the HTACCESS file, blocking traffic to the directory, requiring SSL, disabling website downloaders/rippers, and more at JavaScript Kit, Apache, WordPress, and DigitalOcean.
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500 Internal Server Error: Fixing Error Problems on Your Own Site

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The 500 Internal Server Error is a very general HTTP status code that means something has gone wrong on the website's server, but the server could not be more specific on what the exact problem is.


Are You the Webmaster? See Fixing 500 Internal Server Error Problems on Your Own Site towards the bottom of the page for some better advice if you're seeing the 500 Internal Server Error on one or more of your own pages.

How You Might See a 500 Error

The 500 Internal Server Error message might be seen in any number of ways because each website is allowed to customize the message.
Here are several common ways that you might see the HTTP 500 error:
500 Internal Server Error
HTTP 500 - Internal Server Error
Temporary Error (500)
Internal Server Error
HTTP 500 Internal Error
500 Error
HTTP Error 500
500. That's an error
Since a 500 Internal Server Error is generated by the website you're visiting, you could see one in any browser in any operating system, even on your smartphone.
Most of the time, a 500 Internal Server Error displays inside the internet browser window, just as web pages do.

Cause of HTTP 500 Errors

Like we mentioned above, Internal Server Error messages indicate that something, in general, is wrong.
Most of the time, "wrong" means an issue with the page or site's programming, but there's certainly a chance that the problem is on your end, something we'll investigate below.
Note: More specific information about the cause of a particular HTTP 500 error is often provided when it occurs on a server using Microsoft IIS software. Look for numbers after 500, as in HTTP Error 500.19 - Internal Server Error, which means Configuration data is invalid. See More Ways You Might See an Internal Server Errorbelow for the complete list.

How to Fix the 500 Internal Server Error

Like we alluded to above, the 500 Internal Server Error is a server-side error, meaning the problem probably isn't with your computer or internet connection but instead with the website's server.
While not probable, it is possible that there's something wrong on your end, in which case we'll look at some things you can try:
  1. Reload the web page. You can do that by clicking the refresh/reload button, pressing F5 or Ctrl-R, or trying the URL again from the address bar.

    Even if the 500 Internal Server Error is a problem on the web server, the issue might just be temporary. Trying the page again will often be successful.

    Note: If the 500 Internal Server Error message appears during the checkout process at an online merchant, be aware that duplicate attempts to checkout may end up creating multiple orders - and multiple charges! Most merchants have automatic protections from these kinds of actions, but it's still something to keep in mind.
  2. Clear your browser's cache. If there's a problem with the cached version of the page you're viewing, it could be causing HTTP 500 issues.

    Note: Internal Server Errors are not often caused by caching issues, but I have, on occasion, seen the error go away after clearing the cache. It's such an easy and harmless thing to try, so don't skip it.
  1. Delete your browser's cookies. Some 500 Internal Server Error issues can be corrected by deleting the cookies associated with the site you're getting the error on.

    After removing the cookie(s), restart the browser and try again.
  2. Troubleshoot as a 504 Gateway Timeout error instead.

    It's not very common, but some servers produce a 500 Internal Server Error when in reality 504 Gateway Timeout is a more appropriate message based on the cause of the problem.
  3. Contacting the website directly is another option. There's a good chance that the site's administrators already know about the 500 error, but if you suspect they don't, letting them know helps both you and them (and everyone else).

    See our Website Contact Information list for contact information for popular websites. Most sites have support-based social network accounts and a few even have email and telephone numbers.

    Tip: If it looks like the site is down completely and you can't find a way to report the 500 Internal Server Error message to the website, it might help your sanity to keep up with the outage on Twitter. You can usually do this by searching for #websitedown on Twitter, as in #gmaildown or #facebookdown.
  1. Come back later. Unfortunately, at this point, the 500 Internal Server Error is no doubt a problem outside of your control that will eventually get fixed by someone else.

    If the 500 Internal Server Error message is appearing at check out during an online purchase, it might help to realize that sales are probably being disrupted - usually a great incentive to the online store to fix the issue very quickly!

    Even if you're getting the 500 error on a site that doesn't sell anything, like YouTube or Twitter, as long as you've let them know about the problem, or at least tried, there's little more you can do than wait it out.

Fixing 500 Internal Server Error Problems on Your Own Site

A 500 Internal Server Error on your own website requires a completely different course of action. As we mentioned above, most 500 errors are server-side errors, meaning it's likely your problem to fix if it's your website.
There are lots of reasons why your site might be serving a 500 Error to your users, but these are the most common:
  • A Permissions Error. In most cases, a 500 Internal Server Error is due to an incorrect permission on one or more files or folders. In most of those cases, an incorrect permission on a PHP and CGI script is to blame. These should usually be set at 0755 (-rwxr-xr-x).
  • A PHP Timeout. If your script connects to external resources and those resources timeout, an HTTP 500 error can occur. Timeout rules, or better error handling in your script, should help if this is the cause of the 500 error.
  • A Coding Error in .htaccess. While not as common, be sure to check that your site's .htaccess file is properly structured.
If you're running WordPressJoomla, or another content management or CMS system, be sure to search their support centers for more specific help troubleshooting a 500 Internal Server Error.
If you're not using an off-the-shelf content management tool, your web hosting provider, like InMotionDreamhost1&1, etc., probably has some 500 Error help that might be more specific to your situation.

More Ways You Might See an Internal Server Error

In Internet Explorer, the message The website cannot display the page often indicates an HTTP 500 Internal Server Error. A 405 Method Not Allowed error is another possibility but you can be sure by looking for either 500 or 405 in the IE title bar.
When Google services, like Gmail or Google+, are experiencing a 500 Internal Server Error, they often report a Temporary Error (500), or simply 500.
When Windows Update reports an Internal Server Error, it appears as a WU_E_PT_HTTP_STATUS_SERVER_ERROR message or as the 0x8024401F error code.
If the website that reports the 500 error is running Microsoft IIS, you might get a more specific error message:

More information on these IIS-specific codes can be found on Microsoft's The HTTP status code in IIS 7.0, IIS 7.5, and IIS 8.0 page.

Errors Like the HTTP 500 Error

Many browser error messages are similar to the 500 Internal Server Error message because they're all server-side errors, like 502 Bad Gateway503 Service Unavailable, and 504 Gateway Timeout.
Many client-side HTTP status codes also exist, like the popular 404 Not Found error, among others. You can see all of them in our HTTP Status Code Errors list.
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