Today's world of internet and electronic media face a major sit back of spamming problem where Social Media networking sites also inspiring the issue to increase for their own benefits.Social media impact is also a high risky matter on an account.
Firstly I am going to say about spam. Spam is a viral method which is forced internet user to see or read unwanted mail,website or submit unwanted data to third party pretented personnel(s).Most spam is commercial advertising,often for dubious products,get-rich-quick schemes,or quasi-legal services of any where.Spam costs the sender very little to send most of the costs are paid for by the recipient or the carriers rather than by the sender.Some time criminal(s)use this method to hack or crack important data of any individual(s).
Spam Impact on Social Media :-
Social media is directed at users of internet social networking services such as MySpace, Facebook or LinkedIn,Google Plus etc to invite friends or family in their mailing list.Users of social networking services can send notes, that may include embedded links to other social network locations or even outside sites,to one another network or else where.This is the way of social media spammer comes in active.
Any spammer is utilizing the social network's search tools,he/she can target a certain demographic segment of the users or age group, or use common fan pages or groups to send notes to them from an account disguised as that of a real person.Such notes may include embedded links to pornographic or other product sites designed to sell something or services to sell.
Some social media sites also ask users to let them access their address books and contact lists and use email invites for viral marketing.This is controversial as it requests the permission of the address book owner but not the owner of the email addresses within it. This situation is made more complex by users not reading what the information will be used for.Social media site like Quechup,shtyle.fm, Indyarocks etc are recent recent examples. Shtyle.fm was criticized by many users for misleading them and hiding the nature of the feature in the small print of the site's terms. However,text that provided an unclear explanation of how the feature worked was part of the sign up process but failed to state exactly what would happen.On the other hand normally social media uses the address book monthly or quarter basis as it is stored in their data base which is fully controversial.