Business and marketing approximately 80% is controlled by virtual world via digital lead generation strategist and online community buyers. It is clear that there is no option to control all the things manually in lead generation. It needs, some excellent tools to mange customers/clients activities which will be the power points of the business development, and own social media marketing growth. Recently one of my American friends from Ilion has asked me to prepare a tool list which can help her business strategies and quick growth. More interestingly she has asked me to exclude Google from those tools. As per my e-marketing knowledge of last 12 years says that Google Adwords Tools and Google Analytics Tools are the two top free products from Google Inc, those are used by millions of marketers instantly. So, I have asked her about the exclusion of Google products and she replied that she knows both products and their uses too. She wants to use other tools along with Google’s tools to get more exposure on her business. After a deep digging in the searching of online business and marketing tools, I have prepared a list of most essential tools for successful online marketing strategies.
Inbound Marketing Tools In Digital Media except Google
The Acquisio is a PPC (pay-per-click) management dashboard which allows users to manage Google Adwords,Bing and Facebook ads from one place with 30 day free trail period. It has robust automated bid management tools which checks Google Analytics, Trade Desk and Doubleclick for clients.
Doubleclick is an ad management system which is indirectly connected with Google. This platform allows users to plan campaigns, research demographics target, Instant upload banner ads, banners to websites categories, relevant networks, and ads exchanges along with click measurements.
The Trade Desk is an ads display platform that buys sites’ space or exchange in real time basis with measuring attribution. Normally clients use it as supplementary of doublecick.
The Ad Ready is another display platform for small business owners and entrepreneurs as it has no minimal spend limit. Local geo target contextual specialist.
The Millenial Media is the specialist for mobile advertising, it allows users to geo , gender and age target orientation with Retargeting.
The Adroll is one of the most popular platform of ads target orientation as it allows clients very small minimal spend and retargeting for localized ads along with Google Display Network, Right Media Network and Facbook social ads exchange.
Social ads management system from Facebook named as Power Editor which allows clients to manage multiple ad campaigns on Facebook instantly.
Twitter is the highest popular micro blogging platform which allows small to smaller businessmen to advertise their tweets with no minimal budget. It also allows geo target orientation on the basis of interests.
The SEMRush is one of the best keywords research tools which allows users to choose multiple keywords at one time.
The Open Site Explorer is a robust backlink tracker belongs to MOZ(formerly seomoz). It allows to check all the backlinks, those are pointing to targeted website.
Online marketing depends on website’s audience but other factors are not negligible such as website design, website loading speed, seo contents, and many more. However getting success in online marketing, it needs to free publicize along with paid management.