One of highly skilled profession on virtual world is Search engine optimization. SEO Experts Success Mantras and Monthly Reporting Satisfaction on based with a large number of IT professional who have entered in this profession and most of them have got success excluding a few copycat optimizer. It is known to all that you have to produce or submit your so report at the beginning of each month of SEO progress made last month. So it should be justified your SEO strategy for clients which may be effected your efforts and dedication on works!
As per present scenario of seo with the challenging landscape of works and SEO reporting has become more difficult job in reporting to clients than working on seo factors. I am not only talking about merging SEO data sources into one Excel file but also adding a logo to try to make it look more professional, more presentable, and more easy understandable. My notion in the fact about how to make all the data points and metrics indicate real progress for targeted sites, and more importantly meet your clients’ or boss’ expectations in real time needs. The time has brought the new way we report on seo must change to new format and formulated dimensions. In my view the effective setting up the reporting metrics to prove progress may make the difference on spot between meeting the clients’ expectations or not for business success.
Actual modern SEO reporting wants what? The reply should a long story of seo but I am trying to simplify the answer in this article.
1. Efforts helping clients to reach organic search goal.
2. SEO tasks completion in last month to reach goal.
3. Real Time Impact on web presence for organic search.
4. Identified new opportunities to optimize for organic search.
5. Competitors threats come from existing and new.
Hence these points are the base to set up client’s SEO data, metrics and reporting for a stage of the subsequent month which can indicates the seo success of your team or individual efforts.
Here I have listed 4 immediate success points of seo out for the month-end reporting which can bring smile to your face as well as your client’s too. Just check out the points -
1. Planned Expectations on SEO:-
Planning is the main base of any business or work, so seo task has the same rout. Before we start a seo project, it needs a strong planning to reach the target oriented goal. Most of seo experts know that SEO is not just about ranking first in Google serp for the preferred set of keywords or phrase, but it is the documents which you have to submit to the people pay you large sum to reach their business goal. So , it needs to set the expectation early in the relationship with the clients that SEO is more than just rank in serp, and that SEO ranking data isn’t the be all and end all of SEO reporting which can easily measures the setting with expectation key. My experience says that the SEO is an on-going process of discovering and uncovering keyword phrases those are driving organic search traffic and conversion to the targeted website and on the other hand it impacts and increases the organic search traffic and conversions of the targeted website or business. So the real metrics demonstrate the impact of the SEO efforts including Organic traffic/visits, Organic position, Conversions by keyword and On-site and off-site indexed pages.
2. Setting Goals with Benchmarks:-
Real quantifying the starting point helps to clarify the final outcomes of seo report as setting goals for the seo project is obviously key to maintain the focusing factors. Inclusion of the goals in the monthly SEO report will remind targeted client of what the overall reason for the investment is after the project gets going on for the success way. Major important criteria to prove impact on setting goals and bench-marking with in the current web presence most essential in reporting. It needs to demonstrate the progress, goals and bench-marking in certain metrics in the monthly report. Such as -
i. Organic search traffic percentage.
ii. Overall website traffic and the number of unique visitors.
iii. Backlink diversity.
iv. Keywords in anchor text.
v. Social media signals
vi. Out source traffic
vii. Unbranded conversions traffic.
viii. Total indexed pages/images.
3. Analytics of Goals and Conversions:-
Analysis and monitoring report of goals and conversions can gives clear conception of real time call to action fruits exercise. It is better to include minimum 5 reports such as Google Analytics, Coremetrics, Omniture, or another trusted analytics system with real time conversation replies. It is better to note the reports each week basis to discover and uncover new highly converting keywords for targeted website. On the other hand identifying all factors in the monthly report which can easily understand able by the client which is an up sell opportunity for SEO services to satisfying the clients.
4. Call to action on future metrics:-
It is shown that metrics without call to action items are useless in seo reporting. The SEO is an ongoing method and it needs to keep client engaged which is continuing to discover opportunities through the metrics and demonstrating on the featured industry. It will give an idea to set up on content writing which can be done tp keep their investment top of mind and ongoing in feature success and dreaming. So must keep attention on the needed factors such as Keywords by Position Sorted by Highest to Lowest Converter, New Content Being Indexed and Ranked, propose content writing factors, regular social media updates and a few others.
Conclusion of the author:-
My 9 years experience says that SEO reporting should be considered an art of fiction rather than a science on virtual world. As the monthly SEO reporting deserves a conversation with the targeted client to find out the description and the opportunities for successful business metrics which gives ROI (Return Of Investment) highly and real time. So easy setting of expectation can make successful reporting of seo strategies which is beneficial both client and seo firm(individual) to optimize on strong metrics via keyword and successful conversions.