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Main Uddin is one of the pioneer blogger cum e-marketer from North East India(Assam).He is also a Skilled web Developer and regular columnist for various news portals around the globe.Read More

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Logo & Graphic Design Matters for Bloggers and Marketers in 2019

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Gathering graphic design ideas for your business might seem overwhelming. There’s so much good design out there but there’s also a lot of bad design.

Image: www.indilens.com

How do you sift through it all and find graphic design ideas that will work for your business’s logo, website, social media accounts and email marketing campaigns?
We’re about to give you some insider tips and tricks that will make your life much easier when it comes to graphic design ideas for your brand!

Logo Graphic Design Ideas

You may have neglected creating a logo for your business or maybe you have one but you’re looking for an upgrade.
Whatever the reason, you are in need of some graphic design help. We’re here to give you some graphic design ideas and inspiration from the pros.
Before we get started with graphic design ideas for your logo, let’s go through some basic tips for designing your logo.
  • Start with a black and white design. This will allow you to focus on the details. If you can grab someone’s attention with black and white, then imagine what adding color will do!
  • You will want to create your logo so that there are several different versions of it. If you are using full color that’s great, but you will also need your logo on a grayscale.
For example, if you put your dark logo in the footer of your website which happens to be black, you will need a completely white version of your logo.
  • Think about what your brand stands for and what you want to communicate with your audience. This should come through in your logo. If it doesn’t, it’s back to square one.
  • Choose your font wisely. A serif font gives a professional and sophisticated feel whereas a sans-serif font is more playful. Mixing fonts can be fun too, but we recommend using a maximum of two fonts.
  • Make your logo memorable! Brand recognition is key when marketing your products or services and it all starts with your logo. Brands put their logos on websites, social media pages, and promotional products.
Since your logo will literally go everywhere, make sure that people remember it.
  • Sometimes the best logo is simple. If you are trying to incorporate color, graphics, fonts and objects, take a step back and reevaluate. Decide what is most important to your brand. You don’t want your logo to be too busy or distract from your purpose.

Letter Based Logos

There are more than 26 variations to a single letter logo design. You can experiment with different fonts, adding color and shapes, shadows, lines and more!
Logos that only have a single letter as their main component can be easily recognized and become famous over time. Take the McDonald’s M for example.
It’s more than just a letter. It stands for the iconic golden arches that were modeled after the restaurant architecture. If you were to show someone today a golden letter M they would more than likely associate it with the McDonald’s brand.
If you’d like to associate your business with a single letter, ensure that it makes sense for your brand. Your letter doesn’t have to be plain, you can add other elements to make it more appealing.
Take this logo for example. Its main letter is a B but includes an arrow that shows movement and makes the logo more interesting.
graphic design ideas
Pro Tip: When creating a letter based logo think about the goals of your business and what feelings you want to evoke from your customers when they think about your company.

Wordmarks – Text Based Logos

Logos that just include text are incredibly popular. Did you know Coca-Cola’s logo is just a fancy font that was hand drawn?
By now it has turned into a famous script that has had a few tweaks over the years but has stayed true to the classic font that people recognize worldwide.
For this type of logo you can create your own text or use one of the millions of possibilities that other people have created. If you think that there isn’t much you can do to make your text logo stand out, think again.
You can vary the colors, fonts and sizes of your letters or use different font sizes to make certain words stand out. Add in color to separate your text or make a color block.
If all else fails keep it simple. Take Google for example.
Their logo is simply text with various iconic colors. One thing you can learn from this logo design is that it’s okay to make updates as design trends change.

If Google was still using their logo from 1997, you can bet the company wouldn’t be as popular as it is today.  Google logo graphic design Distorting Text

You do not have to have a separate graphic to have a logo, you can insert it right into your text. Even adding the smallest shape to your text can create a new shape or graphic.
Look at the logo below. Without the addition of a small triangle below the i and l in pencil, it’s just text. But adding this small element of a triangle creates the shape of a pencil within the word.
logo graphic design
This logo is simple and colorless, but you can bet your customers will remember it! The slightest change to a letter can add a graphic element to your otherwise plain text.
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Top Brands for Bloggers & Marketers in Social media to Get Inspiration in 2019

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Social media marketing might seem scary. After all, there are so many different social platforms–from Pinterest to Facebook to Twitter–and there are so many guidelines to remember for each one!


As a busy business owner, you might not have time to keep up with them. So how do you become one of the best brands on social media?

Luckily, you don’t have to come up with a social strategy for your small business all by yourself. There are so many brands out there that are doing a great job with their social media accounts. Why not take a look at their posts and let them inspire you?
We’re going to break down some of the best brands on social media, dissect what they’re doing right, and figure out what concepts you can carry over into your own social media strategy. Let’s get started!

Pop-Tarts

A universally recognized brand that belongs to Kellogg’s, Pop-Tarts has been making sugary toaster pastries since 1964. And their Twitter account does everything right.
The voice of their Twitter account is sarcastic and caters to a younger, Twitter-savvy demographic. The company’s tweets don’t sound like they’re coming from a brand.
Instead, their tone mimics the tone of many popular Twitter accounts. And if a tweet is going viral Pop-Tarts hops on board and creates their own version.
best brands on social media
Pop-Tart’s parent company, Kellogg’s, follows a more traditional method of posting. While Pop-Tarts tweets things like, “How beautiful do I look in my new profile pic, very beautiful or extremely beautiful…let me know.”
Kellogg’s counters with tweets that sound more like ads: “For a limited time, new special edition Froot Loops straws are available at @KelloggsNYC. Find out how to make them at home!”
Interestingly enough, Kellogg’s has 89,000 Twitter followers. Pop-Tarts has 164,000. That’s more than enough to qualify them as one of the best brands on social media.
More and more restaurants are beginning to tweak their Twitter marketing strategy, filling their accounts with funny and sometimes questionable tweets. But it’s paying off. People click “follow” because they enjoy the content, even if they don’t patronize the brand. But down the road, they might become a happy customer just because of your social media content.
Studies have shown consumers like to see brands that are funny and aren’t afraid of a little friendly competition on social media.
brands on social media
Stocking your arsenal of jokes might result in a high conversion rate.
Pop-Tarts is also great at interacting with their fans. They like to “toast” their fans–“which is like roasted,” one tweet reads, “but actually funny.”
How can you apply these principles to your own Twitter marketing strategy?
First of all, figure out your brand voice and stick to it.
If you can’t imagine tweeting something like “This is more beautiful than my ex which doesn’t really say much tbh I never needed you” for your business, don’t! That may work for Pop-Tart’s brand voice, but it doesn’t have to be yours.
best brands on social media
However, you do need to put some thought into what you want your brand’s voice to be–and once you’ve decided, post consistently and stay on-brand.
Interacting with customers and fans is also extremely important. Social media, Twitter in particular, exerts a huge influence on the buying habits of many consumers.
85% of Twitter’s 330 million active users think it’s important for businesses to provide customer service using the network.
And a whopping 93% of them plan to purchase for the SMBs (small and medium businesses) they follow.
Furthermore, 69% of users have already made a purchase from an SMB because of something they saw on Twitter.
Again, when you interact with your fans, don’t mimic Pop-Tarts exactly. The company once held a contest where it asked fans to share selfies and then proceeded to criticize each one–a gutsy move. But no matter how you interact with your fans, just do it!
The top things to take away from Pop-Tarts’ Twitter strategy
  1. Develop a brand voice
  2. Interact with your fans
  3. Make your content fun to read

Reebok

This athletic apparel company that produces shoes, sportswear, and more is one of the best brands on social media. Reebok has a strong overall digital marketing strategy and does a great job of utilizing different social platforms.
Reebok’s Instagram is full of colorful fitness photography. It’s Facebook page sports appealing photos of the latest Reebok shoe. And the company also puts out some great content on its YouTube channel. But, perhaps surprisingly, the place where Reebok truly excels is on LinkedIn.
best brands on social media
What does Reebok do right? Simple: the company shares content on a regular basis. Not only does it post LinkedIn status updates. But Reebok also regularly links to posts from its blog including interviews with athletes, fitness tips, and more.
Reebok has a deep understanding of its target audience (in a nutshell, athletes). And they are great at creating content their audience wants to read.
You can share content on LinkedIn, too. And you should! 40% of LinkedIn users login everyday looking for new content. Content that contains real value will mark you as an expert in your industry and drive more potential customers your way.
When it comes to sharing content on LinkedIn, where do you start?
Statistics have shown that posts containing multimedia — such as videos or posing questions for headlines — don’t perform well.
Instead, craft a strong headline that makes a statement and include lots of images. It’s also helpful to use bullet points to create “skimmable” content. On LinkedIn, people expect long-form content (2,000 words), but they still want to be able to read through it quickly.
This is how the best brands on social media structure their LinkedIn content, and you can write yours this way, too.brands on LinkedIn

StubHub

Pinterest is an important marketing tool – and we’ll prove it to you! Having a well-run Pinterest account can help lock in your branding, increase your website traffic/sales, and grow your audience. StubHub is one of the best brands on social media because of its strong Pinterest presence.
StubHub, an Ebay-owned company, is the world’s largest ticket marketplace, letting customers buy and sell tickets for sports events, concerts, and more.
For a company like this, setting up a Pinterest account may have seemed tricky, as Pinterest is naturally best suited for apparel or DIY companies.
But StubHub came up with a creative plan: for every type of event they sell tickets to, there’s a board for it – from “Baseball Hub” to “Indie Music Hub” to “Broadway Hub.” Pins range from interviews with performers to photos of athletes.
StubHub’s 55,000 monthly viewers vary across multiple demographics. They have diverse interests. So StubHub caters to all of them.
best brands on social media
Pinterest is a place to get creative. The majority of brands that are successful on Pinterest might be based around home, food, or apparel. But if your small business falls into a different category, you can absolutely still utilize Pinterest as a marketing tool!
It just requires a little out-of-the-box thinking. Consider your type of audience and the kind of content they want to see. For instance, StubHub’s audience wanted to read more details about the celebrities they were buying tickets to see.
Once you’ve gone for a walk in your audience’s shoes, go looking for content that fits what they want to see. You can share your own content on Pinterest. But to save time and to make sure you’re not pushing your product too much, repin content from others, too.

Wayfair

Instagram has a slew of new features that make things uber-easy for brands. If you utilize the app’s shopping features, it’s no longer difficult to get the casual scroller off of the Instagram app and onto your site. Instead, it can happen in just one tap of a finger.
Wayfair has been selling furniture and home goods since 2002. And they’ve beengetting conversions from Instagram since the new shopping features came out in early 2018. Making them one of the best brands on social media.
Wayfair’s Instagram account is full of beautiful photos of sleek and attractive living room or bedroom sets. If followers like what they see, all they have to do to view product names, prices, and details is tap on the photo. And from there it’s easy to navigate to Wayfair’s website.
Occasionally, Wayfair intersperses these photos with humorous quotes such as “Does refusing to do the dishes count as resistance training?” These posts are a great way to drive customer interaction. They get approximately 150 comments instead of Wayfair’s usual 30.
best brands social media
60% of Instagram user (600 million people) find new brands on Instagram. Meaning this is a platform your small business absolutely must take advantage of. Here’s how.
First, your business profile has to have a product catalog set up on Facebook with Shopify or BigCommerce or another applicable shopping platform. Once Instagram approves your account, you’re good to go.
Using the shopping features is simple: when you upload a photo, you tag the products in the photo, just like you’d tag friends in a group picture. Your followers can then click on the products pictured and view them on your website.
Instagram also has shoppable stories, where you can add a product sticker to a photo on your story. Instagram stories are just as important as posts, so don’t overlook them.
Key takeaways:
  1. Utilize all features that are available on any given social platform.
  2. Make it painless and easy for people to get onto your website.

Wendy’s

Wendy’s Twitter account sounds a lot like Pop-Tarts’–sarcastic and funny with lots of interaction and input from fans.brands on Twitter
Wendy’s does one important thing on Twitter that boosts their interaction and helps them classify as one of the best brands on social media: they stay on top of current events!
“Might need a Scott Frosty to ice down the beating Nebraska is taking,” they tweeted after one football game. Tweets like this get big interaction numbers–try almost 3,000 comments and 14,000 retweets on for size.
There’s always something going on in the world, whether sports or otherwise. Before you post on your social media accounts, spend some time scrolling through your feed and figuring out what’s in the news. Once you have a handle on what everyone is talking about, put your own spin on it.
social media best brandsWendy’s also has an excellent Facebook page that has two important things–customer service and seasonal posts.
You can incorporate these two things with your small business Facebook page, too. Facebook is a great place to provide customer service to your customers, whether through Messenger or by responding to comments. Just remember to actually follow up on the retribution you’ve promised.
And seasonal posts–content themed around whatever holiday is approaching–will always drive interaction and be a fun way to promote your business.

branded social content

Cisco

Cisco Systems, a technology company that’s a worldwide leader in the IT industry, knows what they’re doing when it comes to social media. Let’s start with theirLinkedIn.
Cisco was #4 on LinkedIn’s Top 10 Company Pages list in 2017. There are a few key reasons why the company was recognized as one of the best brands on social media.
best brands on social media
As we discussed earlier, sharing content on LinkedIn is important, and Cisco does a great job of it. But the company does another thing right, too: its company page.
Cisco’s LinkedIn copy is clear, concise, and immediately lets you know what you’re looking at. You can find a link to its website and see a map of where Cisco’s headquarters are located. You can even view a “stock snapshot” and see that Cisco was ranked on LinkedIn’s top companies list.
Every detail of Cisco’s page is deliberate.
As you craft copy to explain your own business on LinkedIn, make sure it speaks directly to your customers and their pain points. Give them a clear idea of how your products or services will solve their problems.
And make sure to fill out every facet of the page to give people the max amount of information possible about your business.
Cisco’s Facebook page is also knocking it out of the park with content:
  • A “What’s on your desk?” article with an employee.
  • A feel-good story about how Cisco helped Ellen surprise a high school football team
  • An interesting piece on how Instagram uses AI can detect cyber bullying
Cisco does a fantastic job of consistently sharing content that interests everybody.
best brands on social mediaCisco also understands how important video content is on Facebook. The company regularly holds live streams with the hashtag #CiscoChat, where employees and guests discuss topics that would be of interest to Cisco’s IT customers.
Cisco also has shared video profiles of its employees and short animated clips announcing company news.
So, what can you learn from Cisco’s Facebook page? First of all, don’t be afraid to mix it up. Don’t share the same type of content every day. Get creative and think about the different types of stories and information you could share.
And second, take advantage of Facebook videos and live streams! 55% of SMB owners say that video marketing is an essential ingredient in their marketing strategy. But since 47% of all businesses don’t upload any videos, this is a place where you can get ahead of the game and become one of the best brands on social media.
Just make sure your videos are top-notch because every second matters. As consumers scroll through Facebook, many of them only watch a few seconds of any video they see. So this is an important area in which to invest time and money.
Live streams are also an easy way to drive more views to your page. Like Cisco, figure out what your audience is interested in and then bring in an influencer from your niche to have a conversation on the topic. If you’re out of the office at an industry event, that’s a great time to go live, too.

Target

Target’s Facebook page is every bit as good as Cisco’s: the retail giant shares videos, content, and provides great customer service.
Target also does a great job on Pinterest. The brand covers such a wide variety of products that it may have been difficult to narrow things down. But Target’s Pinterest contains fun boards such as “Baby Style,” “Elf on the Shelf ideas,” and “Wedding Registry Ideas.”best brands on social media
Pinterest is an important platform. Pins are 100% more spreadable than a tweet. Better yet, Pinterest even provides educational workshops and webinars to help your small business succeed on the virtual bulletin board.
As a small business, how should you structure your Pinterest boards? Try having a board where you pin photos of people using your product, if applicable. And then create several boards that focus on topics your audience would be interested in.
That’s what Target does, and it works for their ten million monthly viewers!
You can also create a board where you pin blog posts from your website. Each pin that Target adds contains a link back to their site. This is great for SEO!

Letterfolk

Letterfolk is a family-owned home decor company that creates and sells small felt letterboards. And their 300k+ Instagram followers are loving it.
Why is Letterfolk’s Instagram so popular? Simple: people can relate to it.
It’s easy to tell that Letterfolk is family-run. The husband-and-wife team behind the business doesn’t shy away from sharing the nitty-gritty day-to-day details about life as entrepreneurs.
great brands on social media
Letterfolk’s feed is full of photos of the letterboards–containing quotes such as “For Halloween, I would love to dress up as a well rested mom who arrives on time” and “One does not simply walk out of Target with an empty cart.”
The most important thing about these images is that they’re taggable. A quick scroll through the comment section on Letterfolk’s Instagram reveals that nearly every comment is someone tagging their friend (or maybe even two or three of their friends).

Start Making Your Way into the Best Brands on Social Media Club

As you plan content for your small business Instagram account, put yourself in your followers’ shoes. If you saw your post in your own news feed, would you tag a friend to share it with? If so, you’re on the right track!
But if not, you may want to consider changing up the type of content you’re posting.
Your follower count can skyrocket from users tagging their friends in your posts. And before you know it, you might be one of the best brands on social media.
Looking to take these tips and put them on the fast track? Well that’s what we’re here for. We offer full service social media management packages to get your business on the right track and moving right on past your competitors.
Contact us today to learn more about the custom options we have to help you be one of the best brands on social media!
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SEO Competition 2019: Google Ranking Factors For Bloggers & Marketers

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It is said that 97.8 million blog posts are published on Web sites every day only on WordPress and there are several other CMS available. So, you can imagine the competition for coming on the first page of Google Search. There is an old saying in digital marketing “If it’s not on the first page of Google Search, its invisible to the world”.


Google search uses the algorithm of PageRank to rank a website in their Google’s search engine results which was public previously but now it is hidden. There are a number of factors considered by Google ranking algorithm to decide the ranking of web pages on a particular keyword. According to Google, they use over 100 ranking factors. In this blog post, we will discuss those Google ranking factors 2019 one by one. It’s a long journey. So, Let’s get started
These Google ranking factors are not in any particular order but each one of them has the significance of their own.

i. Keyword in Domain

The domain that contains keyword will boost the ranking of a site. If the keyword is present in your domain’s first word then it will be an advantage for your website.

ii. Keyword in Subdomain

If the keyword is present in the subdomain of your website than it will boost the rankings. The subdomain is the part of the domain like we have the domain like abcd.com and its subdomain is eat.abcd.com.

iii. Public Vs. Private WhoIs

Public WhoIs information is better as compared to private WhoIs because in private WhoIs we can’t check WhoIs information for their website. Their website had the privacy protection on their WhoIs. This leads to the decrease of the ranking of the website.

iv. Country TLD Extension

Using a Country TLD (Top Level Domain) helps to get our website at good rank but this can become a disadvantage also because countries TLDs are country specific domains like (.in, .nz, .ca).

v. Keyword in Blog Title

The title appears first on Google’s search results. Keyword in the title can boost website’s ranking and will also improve the SEO of our website.

vi. Keyword in Description

Most of the writers prefer to use more keywords in the description to boost the Google ranking. Keyword in the description can create a big impact on CTR which leads to better ranking.

vii. Length of the content

Content length has the correlation with the SERP and it helps in getting good rank in Google rankings. Google’s algorithm prefers content with more length as compared to shorter content. The average word count of the web pages on the first page of the Google Search is 1400 Words. Also longer content means higher keyword density.

viii. Table of Contents

Content with more table of contents can help in boosting the ranks of the website. Table of contents also can be viewed in the site links that are displayed on Google’s search results.

ix. LSI Keywords in Title and Description

LSI (Latent Semantic Indexing) is the method by which Google can identify the meaning of the words that have more than one meaning. LSI keywords can be used in the title and description of your website.

x. Page Covers Topic

Content that covers the each and every point will get more ranking in Google. Content that covers the topic partially will not get enough boosts in ranks. This is also co-related to length of the article as longer the article better chances are you will cover the whole topic.

xi. Page Loading Speed (HTML)

Among the top search engines, Google and Bing use Page loading speed to rank the websites. These search engines use HTML Codes to check the page loading speed.

xii. Entity Match

If the content of the page contains entity for which the user is looking for then the website will get the rank boost.

xiii. Google Hummingbird

Google Hummingbird is the fast and accurate algorithm used by Google to rank the websites. With hummingbird algorithm, Google can go in depth to the keywords and provide the most suitable search results to users.

xiv. Duplicate Content

A site that has the duplicate content will never get the boost in ranking. Content that is copied from another website or created with tool can’t get the boost in in their search rankings.

xv. Image Optimization

Many users like to search content by using images. Images search ranking works on the basis of their file name, title, description and caption.

xvi. Multimedia

Multimedia is also a major factor in Google rankings. Multimedia consists of Images, Videos, and Songs etc. that can be used in content. According to study, every content must contain at least one image.

xvii. PageRank Algorithm by Google

PageRank is the algorithm which is used by Google Search to rank websites in Google’s search engine results. Pages that have more authorities are more likely to get a good rank in Google rankings.

xviii. URL Length

URL (Uniform Resource Locator) length is also an important factor in Google rankings. If your URL length is long then it may affect the page’s search visibility. Shorter length URLs looks better and also helps to increase the rank of your website.

xix. URL Path

URL Path is the path of different pages of your website. A decent website contains home, about us and contact us page. If about us page is the closest age to the home page then it will get authorities faster as compared to that page whose path is longer.

xx. Human Editors

It is not confirmed but according to news, Google has filed a patent that will allow human editors to grow the website content for the boost in SERP.

xxi. Wordpress Tags

If we are writing an article then it must contain WordPress tags. According to Yoast, contents should be interrelated with each other. If you have written 2 paragraphs then those 2 paragraphs should be interrelated with each other.

xxii. Quality of Content

If your content is creative and effective then it can increase your rank among the other websites. Content is the key of any website. Content should be made according to user requirements and it shouldn’t contain more hard words. It should be eye-catching that can be easily seen on top searches of Google.

xxiii. Contact Us Page

Contact Us Page is the must required page on the website. If anyone wants to connect with your company then they can easily contact you. Google prefers those websites that have sufficient amount of contact data and if your contact information matched with your WhoIs data then it will be beneficial for your website.

xxiv. SSL Certificate

Nowadays security comes on the top priority before creating any website. According to Google, HTTPS is now used as a ranking signal. You need to add SSL Certificate in your site server to use HTTPS connection, which is important for securing our website from any malicious attacks during online data transmission. Currently, Google Chrome 68 will mark all HTTP sites as “not secure” in address bar.
You find low-cost trusted HTTPS/SSL certificates from the list of cheap DV SSL certificate providers according to your need.

xxv. Youtube

Youtube is one of the top websites by which you can improve rank and you can promote your businesses & websites. Adding a video to Youtube on the content of your web page can improve your search engine ranking factor.

xxvi. Google Analytics and Google Search Console

Some people think that if they’ll install more programs then it will improve their indexing but this is a myth in people’s mind. This can decrease the rankings of your website as installing more programs can decrease the loading speed of your website.

xxvii. User Reviews

User reviews and comments can also help to increase your website’s rank. Google uses many online reviews platforms like Yelp.com in Google’s algorithm to know the reputation of sites.

xxviii. Guest Posts

Guest posts can help your site to grow the rank. By using the links in the guest post we can grow our website but guest post links are not powerful as like editorial links.

xxix. Links From 301

Links from 301 can decrease the PageRank sometimes. During redirecting the links to direct links, some data may lose. But according to Matt Cutts, 301 links are very much similar to direct links.

xxx. Word Count of Linking Content

If we have written two posts, one post is of 2000 word and another one is of 1500 word then the links which are used in 2000 word is more valuable than the links created in 1500 word post.

xxxi. RankBrain

It is the Artificial Intelligence algorithm of Google which is used to see that how people interacts with the search results of Google.

xxxii. CTR for a Keyword

CTR is the click-through rate and it is the most important factor in increasing the ranks of the website. Google says that if the page is clicked more in CTR then the site will get SERP boost.

xxxiii. Bounce Rate

It calculates the percentage of users who visit only one page of the website. Google uses bounce rate for testing the quality of the website.

xxxiv. Direct Traffic

Direct traffic plays an important role in increasing the ranks of the website. Google uses Google Chrome to check for the users who visited sites. Sites that have direct traffic is more valuable than the sites that have less number of direct traffic on their website.

xxxv. Repeat Traffic

Sites which have the more repeated users will also get the boost in ranking.

xxxvi. Pogosticking

It should be less on website’s search results. Due to Pogosticking user will bounce to the other search results to get the better solutions to their problems.

xxxvii. Blocked Sites

There are many users that use tool to block unwanted sites like Google Chrome. It will prevent the user from visiting the unauthorized sites. The website like these is not likely to do well in Google search algorithms.

xxxviii. Chrome Bookmarks

Many people use bookmarks to bookmark a website so that in future they can easily open that website in one click. Websites which gets bookmarked will get the boost in the ranking of Google.

xxxix. Number of Comments

Comments can help in boosting the ranking of your website. The website that have lots of comments, this means that website is more user interactive that will boost your website’s ranking.

xxxx. Dwell Time

Dwell time is the time measured by Google to calculate the time i.e for how much time people stay on your website from Google’s search results. Higher the dwell time better will be your ranking in Google search.

xxxxi. Transactional Searches

Sometimes Google searches differently for the keywords related to shopping like we are searching for flights. So, in this websites with the better interface will get the higher ranking.

xxxxii. Local Searches

Google searches for local places like if someone wants to go outside for dinner then it will search the nearby places of restaurants.

xxxxiii. Top Stories Box

We can use some keywords by which our article will get displayed in the top stories box.

xxxxiv. Shopping Results

When someone searches for some product then Google shows the top shopping searches.

xxxxv. Domain Diversity

Domain diversity comes from the major factor of SEO (Search Engine Optimization) to increase site’s rank on Google SERPs. It is used to add more inbound links to increase the traffic and rank.

xxxxvi. Easter Egg Results

Google contains millions of data and files, and because of this Google sometimes shows the different result instead of the actual result.

xxxxvii. Brand Name Anchor Text

These texts are used for the brands and more likely for boosting the ranks. Brand Name Anchor Texts are simple but they are strong to boost the ranks.

xxxxviii. Facebook Page and Likes in Site

If we want to increase the rank then Facebook is the important social tool to promote businesses and websites. A person who has a Facebook page with the huge number of likes can easily increase the rank of a website.

xxxxix. Site has Twitter Profile

A company that owns a twitter profile with lots of followers can be used to increase the brand of the company and rank of a website.

xxxxx. LinkedIn Page

LinkedIn is the social platform for professionals, business persons, and famous personalities. In LinkedIn there are many businesses has their company page. Having a company Linkedin profile can boost your Google ranking.

xxxxxi. Brand on Top Stories

Brands that are displayed on the top stories of Google’s search results will get the boost in rankings.

xxxxxii. Panda Penalty

Panda Penalty is the penalty imposed by the Google on the websites that have low-quality content. If your website comes under this, it’s a very bad news for you and your business.

xxxxxiii. Redirects

Redirects should never appear on our websites. If redirects caught then your website has to suffer from penalties or the site will be de-indexed forget about ranking.

xxxxxiv. Popups

Popups can become the disadvantage for any site that shows popups on opening a site. Popups would not appear to the user if you want to increase your site ranking. There should be no distracting ads and popups on your website.

xxxxxv. Gibberish Content

Gibberish content is the content which makes no sense. Hackers and spammers can easily generate gibberish content to harm systems.

xxxxxvi. Doorway Pages

Some websites use doorway pages that redirect to another page. These are the pages that don’t open the actual page but it will redirect users to another page. If Google cathes you deceiving its users you will never get to see your web page on first rank and it can also de-index your website

xxxxxvii. Hiding Affiliate Links

Hiding the affiliate links can cause a penalty to the website. Many websites use too many affiliate links on their sites, because of this they make code shorter with cloaking that’s why these website gets penalized.

xxxxxviii. Fred

Fred is the nickname which was given to the Google updates. Fred focuses on the low value content sites that only focus on revenue, not on users.

xxxxxix. Autogenerated Content

If you produce autogenerated content then your site will be de-indexed. There are many sites which autogenerate content by use of tools and by use of Markov Chains. These websites are most likely to lose their Google ranking.

xxxxxx. Meta Tag Spamming

Most of the owner use keywords in the title and description to divert the algorithm, Google may hit those websites and penalize them for deceiving its users.

xxxxxxi. Widget Links

There are some links that can affect the site’s PageRank. These links came from the widget which we use for our website.

xxxxxxii. Unnatural Links

Unwanted Links can cause harm to your website by hacking and another malicious method. Unnatural links can drop your website’s rank.

xxxxxxiii. Google Sandbox

It is a filter that is placed on websites when we get the huge number of links then Google Sandbox will limit the visibility of the website in search engine.

xxxxxxiv. Google Dance

It is the term used by Google when its ranking fluctuates. When Google rebuild its ranking data of different websites then it can happen. According to information, the Google dance will happen 30 times per year.

xxxxxxv. Disavow Tool

It is the tool of Google search console which is used to remove the unwanted inbound links coming into the site. This tool is used to prevent the site from link-based penalties.

xxxxxxvi. Domain Age

Matt Cutts, former head of Google web spam said that it doesn’t matter that what is the age of your domain. Domain age is not an important factor, because ranking depends upon the content of your website.
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Basic Mantras and customization of ecommerce website worldwide

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We’ve selected the below resources based on both their popularity and the quality of the advice, and collected them into one time-saving list so you don’t have to constantly search around. For your convenience, we’ve organized them into the following categories:

  • General eCommerce Design

  • eCommerce Home Pages

  • Product Pages

  • Mobile Design

  • eCommerce UX

  • Designing eCommerce in Photoshop and Illustrator


1. Revered UX speaker, author, and advisor Paul Boag, gives his advice on eCommerce design 9-part free video class from Skillshare. If you’re a fan of his work, you’ll enjoy the intimate feel of these single-camera classes, which create a coffee-with-a-friend atmosphere. In a little over an hour, he covers topics ranging from switching design specialization, attracting eCommerce clients, reading analytics, improving your clients’ business, and increasing traffic. Both new and experienced designers will find a lot of useful advice and suggestions in this article, punctuated by screenshot examples from real eCommerce sites. While some of the advice is basic or common knowledge, it’s author Karol K’s take on these conventions, such as explaining image close-up mechanics or using progress bars at checkout, that make this a worthwhile read.Accounting for site design and beyond, our free ebook works as an all-encompassing guide for improving the returns on your eCommerce site across the board. We cover the process of building an eCommerce brand from the bottom up, including how to carve a niche in your market, best practices for improving growth and traffic, fail-safe tips for SEO, and how to prioritize the best marketing channels.This roundabout but nonetheless insightful article collects 10 pieces of design advice from a perspective of “what not to do.” Regardless of the catchy and playfully gimmicky format, the advice here is rock-solid, covering areas like taxes and why your shouldn’t over-emphasize security.

2. Key Ecommerce home page wireframe requirements

The key design elements of a home page are summarised in this wireframe:


Homepage


The template above outlines the core elements of an ecommerce homepage. Please note that the UX/UI design patterns used will, of course, vary from site-to-site and the extent to which each component is used (e.g. how much content is put into each component, how far it scrolls down and across the page, what images & copy are used etc.) is dependent on the unique requirements of each website.


For example, niche premium retailers most often have a cleaner design that is focused on the brand in comparison to large catalogue retailers who adopt a stronger merchandising focus.


The template is intended to act as a good practice framework for you to understand the key elements of an effective ecommerce homepage that you can then discuss within your team or with agencies to adapt to fit to your business and audience needs.


Other critical questions to consider in order to run tests for the home page include:


1. Have we defined and understood the goals for the homepage?

2. Do we know who are core visitor groups and personas are?

3. Have we defined the core content components for our homepage to enable goals/satisfy key personas?

4. Have we identified web analytics requirements?

5. Have we defined content personalisation requirements?

6. Have we defined the navigational elements?

7. Do we have clear contact information?

8. Is it clear what we do for new visitors?

9. Do we give people a reason to shop with us?

10. Do we use persuasion techniques to influence visitors?

11. Do we have a mega menu to deep link people to relevant product pages?

12. Is the site search bar clear and easy to use?

13. Are we promoting our current marketing campaigns?

14. Are we promoting our current offers?

15. Do we provide relevant content to help visitors?

16. Have we made it easy for users to sign up to our newsletter?

17. (Multi-channel only) Is it is to find our local Stores?

18. (International only) Is it easy for users to select the store/currency for their local country?


3. How You Can Design an eCommerce Website That Converts Browsers into Buyers

I’m sure you’ve heard that your homepage is one of the most important pages on your website. Well, that is true but only if you are not running an eCommerce website.

No doubt, your homepage is a very important page and should never be neglected.

However, for an online store, your product pages are arguably the most important pages on your website.


Why? Because your product pages are where you turn browsers into customers!


While all the pages on your website collectively create the overall experience and branding for your online store, it is on your product pages where your customers will make the pivotal decision of “I’m buying this now” or “Meh, maybe I’ll check elsewhere.”


If you were to optimize only one thing in your online store, it should be your product pages.

So, how do you design a product page layout that can capture your customers’ love (and wallets)?


It’s not as hard as you think. Just follow proven methods by leading online stores, and techniques tested by leading conversion specialists.

There are no guessing or complicated design philosophies to master. Just follow this 2-part series to design your perfect product page layout:

Creating a good product page layout that your customers actually find helpful has nothing to do with design skills.


Yup, that’s right!


The key to creating a successful product page is to know what visual stimulus helps you attract the consumers you are targeting, and make them react the way you want them to.

I know this sounds like some sort of a Jedi mind trick, but bear with me and let me explain.

For example, research has shown that the color orange appeals most to impulsive shoppers, while the color blue and teal attracts the budget-conscious buyers.

You can pick the color of your add-to-cart button to match the type of consumers you want to attract — impulsive or budget conscious buyers.

(If you want to learn more about psychology of color and how to pick the right color for your website, see this guide)


This is why designing an effective product page, doesn’t actually require any hardcore design skills. You just need to:


Figure out what type of customers you want to attract, then

Use proven, field-tested visual stimulus to target these customers (we’ll go over these below).

Do you want your product pages to attract the type of customers you want and convince them to buy your products?

Of course you do, otherwise, why are you reading this post?

Knowing how to create a highly converting product page is a hot topic; countless research and tests have been done to understand what makes people want to buy a product or service.


You can leverage this knowledge to your advantage, so you too can build highly converting product pages.


4. Checkout page optimization is a frequently overlooked area for retailers looking for routes to increase online revenue.


Instead, many online business owners and managers focus on optimizing for the front end of the website –– creating beautiful designs, site experiences and merchandising product to push customers down a purchase funnel.

That makes sense. After all, this is your customer’s first impression of your business, and your first opportunity to convince them to stay, browse and buy.

But when it comes to buying, an online store’s checkout far surpasses any other element of the website in terms of importance — including CTA buttons, product page specifications, and other more commonly thought-of factors.

This is the time when you — unknown retailer — present risk to the consumer. There is a reason that 7 out of 10 shopping carts are abandoned. 20+ years after the advent of ecommerce, consumers are still wary of providing sensitive information such as credit card details unless a retailer can prove that it is trustworthy, secure and worthy of the sale.

There are multiple ways to increase consumer trust with your product at the checkout page. Further, there are multiple ways to reduce abandoned carts on the product page, in the shopping cart and at checkout.

I’ll cover all of these in this post, helping you to address the below reasons of why people abandon cart other than because they aren’t ready to buy.

Here is that full list:


61%: Extra costs (shipping, taxes, fees) were too high

35%: Didn’t want to create an account

27%: The checkout process was too long or complicated

24%: Couldn’t see or calculate total order cost up-front

22%: Reported the website had errors or crashed.

18% Didn’t trust the online store with their credit card information

16%: Delivery timeline was much too slow

10%: Didn’t believe the returns policy to be fair or satisfactory

8%: Didn’t see their preferred method of payment

.5%: Their credit card was declined

Now, it’s worth saying that I don’t believe there’s such a thing as an optimum checkout process. The results will always differ based on the demographic, product complexity, price point and various other variables and the best results are likely to come from continuous testing, monitoring and improvement.

However, I’ve worked on a number of checkout projects with merchants over the last few years and this post based on many of those experiences.


Here are the actionable tips I generally give to ecommerce businesses looking to improve their checkout experience and gain more from merchants who have started the process.

1. Capture the user’s email address early


Whether you like it or not, you’re never going to convert 100% of the users who reach the checkout page (or progress from the cart) – not even close. So, one thing I’ve always tried to do is grab the email address as early as possible, often as an independent first step.

This first step requires the user to enter their email address and choose whether they want to check out as a guest or create an account for later use. It also ideally performs a lookup to tell the user if the email address already has an account associated with it.


Hyphen Mattress has a really strong checkout experience and is a great example of how an initial email / user validation stage can be done as a first step (i.e. grabbing the email address). With either checkout process — checking out as guest, or creating an account — the first step is to input your email.

ecommerce checkout


The main objective behind grabbing the email address is for shopping cart abandonment campaigns. Without an email, you cannot launch your abandoned cart email series, which often brings back 15% of customers who add an item to cart, get to checkout and then decide not to purchase.


I’m also a big fan of systems like DotMailer and Ometria, which require a user to enter their email address in order to tie their behavior to a user, which allows for more personalized email marketing.

Using connections built by companies like Windsor Circle for BigCommerce –– or whichever ecommerce platform you use –– will allow you to sync data in real-time between your online store and a more personalized email provider like DotMailer.


Here is a backend view to show you exactly what you can do to implement this process. Keep in mind, this only works if you grab email addresses early and often.


checkout optimization


Easily create marketable customer segments based on specific behavior.


best checkout ux

Track how those segments perform.

If don’t need abandoned cart segmentation that’s so advanced, capturing the email address early in the process is still incredibly important to trigger regular abandoned cart flows. You can set those up out-of-the-box with BigCommerce or through other email providers like MailChimp, Dotmailer and Klaviyo.


We're an expert eCommerce website design company offering the following services:


i. Wireframe Creation & Discovery


The first step in the eCommerce web design process is to develop an outline of the website and all pages included. Think of the wireframe as a blueprint for website project. Through an in-depth discovery process, we'll understand your front-end design and back-end functionality needs.

ii. Custom Website Design


Starting with a blank white page, we go through a full custom design and branding process. Our creative team will design an eCommerce website that not only looks great, but it built with functionality in mind.

iii. Checkout & Credit Card Processing


Whether you need a basic checkout or a customized checkout process, our development team can handle your needs. We also integrate with many standard eCommerce payment processors and can do custom payment gateway integrations.

iv. Custom Functionality


If you're looking to create a unique website or have custom business rules to make managing your eCommerce website easier, we have the in-house development team to stand behind your requests.

v. ERP / Amazon / eBay / Marketplace Integrations


Integrate your website with your ERP system or other 3rd party services. These integrations will help keep data synced, provide data in real-time and give the best experience possible to your website users.

vi. Email Marketing

eCommerce email marketing campaigns are one of the highest converting marketing channels available. We'll not only integrate your website with your email campaign provider, but we can also help design and develop effective strategies.

vii. Product & Data Imports

Pulling over current product data, customers or past order history is just a few examples of the data imports that are often completed. No matter the data you need moved or the size the scope, we're highly experienced in managing these tasks.

viii. SEO Friendly Development

Our in-house SEO team makes us nations #1 rated eCommerce SEO service provider. Our marketing experts will be involved in your project from beginning to ends, assuring your launch is smooth and ranking are retained and raised.

ix. Site Navigation.

Site navigation should be simple and all the questions a consumer may ask should be answered along the way. Where possible, adhere to the "three click rule" - that is, a visitor should be able to access any information regarding your product or service within 3 clicks of any other area of your web site. Pay close attention to cross-browser compatibility issues as many complex menu systems play havoc with browsers.

Recommended pages. 

Along with the home page, your sales pages and the shopping cart, I recommend implementing the following web pages as part of your ecommerce site:

About Us Page.

The "About Us" page is crucial to boosting consumer confidence. It provides a summary of the business, your commitments and direction. 


While we are all protective of our privacy, online business is no different to traditional business in that we all like to 'put a face to the name' - we need to reassure our site visitors. When purchasing goods online, I always go to the 'About Us' or company profile pages before parting with my money (especially after one bad experience - another story for another time). The page should also provide other contact details for your business and your various registrations, associations and affiliations. View further information relating to "about us" or company profile pages.

Privacy policy.


What are you going to do with my information? - a question asked by many online shoppers. Putting together a privacy policy doesn't necessarily require a legal team! Learn more about developing Privacy statements.

FAQ's (Frequently asked questions)

No doubt you'll be asked many questions about your product. Many of these questions will be repetitive. It's these questions and answers that you'll want to add to your FAQ page. This promotes customer confidence and saves your valuable time. A prospective client may be somewhat hesitant in asking questions and this hesitancy may translate into a lost sale. A well-constructed FAQ will help coax these online customers into purchasing. 

Testimonials page


A dollar value can not be placed upon positive client testimonials; this is some of the best promotional copy around. Elicit feedback from your current customers and ask their permission to publish their comments on your site. 


& Many Other eCommerce Services 

Contact Us : marketing@indilens.com or log at www.indilens.org

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Shopping Portal Mania Among Indians and Top 75 Runners

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India will have about 600 million Internet users by June 2018, studies by Internet and Mobile Association of India and Indian Market Research Bureau indicate. Urban India with an estimated population of 444 million already has 299 million (60 percent) using the Internet. There are literally hundreds of shopping sites out there and it’s really difficult to cut through the clutter. There are sites that cater to everyone – the all-encompassing jack-of-all-trades providers and then others that are super niche – selling only flowers or lingerie. We doubt flowers are of much interest to you though. Here we feature a rather comprehensive selection of sites that are relevant to you, our geeky reader. For any site to be featured here it had to meet one criteria - it should sell products that are of interest to our reader.
online shopping sites

Rural India, with an estimated population of 906 million (2011 census), has only 163 million (17 percent) Internet users. Thus, there are potential approximately 750 million users still in rural India who are yet to become Internet users, if they are connected, the report adds.

Over 100 million Indians will have made at least one online purchase by end-2017 as compared with 69 million in 2016, a joint report by Associated Chambers of Commerce and Industry of India and Resurgent India states.

CURRENT E-RETAILING SCENARIO

Healthy growth in previous years and projections indicating boom time has led several companies to launch e-commerce websites. Traditional favourites retained their hold while newer ones consolidated their market position.

Top 60 Online Shopping Sites in India

online shopping sites

You may have heard about top 10 online shopping sites in India, but here I am going to show you 60 best shopping sites where you can buy unique kind of products with cheap price tags.

1. Amazon India:

This is by far the most popular online shopping sites in India. Reputed for superior products, services, delivery and returns policies, Amazon India brings to this country a truly international online shopping experience. You can buy almost all products from Amazon with great discounts.

2. Flipkart:

This online shopping website is India’s own. It is fast becoming popular outside the country too, thanks to excellent product range and highly competitive rates. Flipkart has unbeatable reach in semi-urban and rural India, thanks to its extensive delivery network.

3. Paytm:

Riding on back of the fastest growing eponymous payment app, Paytm now ranks as a top online store. For those averse to using credit/ debit cards and net banking, Paytm offers the best solution. Buyers can pay through Paytm app. Shoppers can download the app on their PC, laptop or mobile from this store, recharge for the required amount only and pay.

4. Snapdeal:

Featuring innumerable products from over 800 categories, Snapdeal has emerged as top destination for online shoppers in India. Great discounts are available 24x7x365 on this online store. Fast delivery schedules and flexibility of payments has helped Snapdeal grab leading position in India’s online shopping sector.

5. eBay India:

For customers looking for unique stuff, eBay India offers great solutions. eBay has some two million registered users. eBay sells new stuff and facilities bidding for certain products too. It serves as channel for retailers in various parts of India to connect with buyers across the country. eBay is a great online shopping site if you are looking for products not stocked by others.

6. Zivame:

Founded in 2011, Zivame is a best online shopping site for women which is exclusive to lingerie & innerwear. The website has set trends in encouraging women to shop for lingerie without inhibitions. At Zivame, women can look at buying innerwear from latest trends worldwide.

7. Jabong:

You can buy anything from a trendy scarf to down-to-earth formal wear at Jabong. The online store is popular among online shoppers of all ages. Jabong has dresses and accessories to suit various needs- casuals, formal, sportswear, action wear and ethnic fashions. It boasts of a selection to meet myriad social and cultural needs of Indians.

8. ShopClues:

This is an online store for discerning customers. ShopClues assures superior quality and guaranteed original products. It procures merchandise directly from manufacturers, which enables you to buy the latest launches at competitive rates. Buyer protection is assured with ShopClues.

9. Myntra:

Myntra can truly be called the undisputed leader of online shopping site for fashionwear. Myntra is known for pioneering readymade garments and fashionwear retail segment of India. This online portal offers everything required to complete a wardrobe. Myntra’s end of season sales is huge draw among fashion aficionados

10. Nykaa:

Bollywood has a far reaching impact on India and Nykaa, the online store, brings this experience to life. You can find fashion garments, dress accessories, cosmetics, fragrances and a host of other requirements required to appear like a hero or heroine.

Other top 50 online shopping sites

So here are other 50 sites where you will not only find unique products but heavy discounts on products as compared to the above top 10 sites.

11. Bigbasket:

Often referred to as India’s biggest online grocery shopping site. Bigbasket allows busy people to shop for their groceries from any location, choose the time and date of delivery to suit convenience and sells very high quality stuff. There are many other grocery shopping sites similar to Bigbasket and if you are a first time customer, you can find best deals.

12. Pepperfry:

Moving to a new home or office is often tardy. Home and office owners are confronted with wide choices of décor and furnishing products. Prices and quality swings wildly. Pepperfry helps overcome these hurdles. This online store offers your home and office needs at excellent, competitive rates and assured quality. Home delivery ensures you do not need to arrange transportation of fragile and delicate items yourself. You can also buy online furniture from UrbanLadder, Hometown etc.

13. Limeroad:

Home furnishings, readymade garments, dress accessories are all on offer at Limeroad. Reasonable prices make Limeroad a great destination for shopping online.

14. UrbanClap:

UrbanClap is recognized as the fastest growing start-up in India. Here, one can hire any service from yoga and fitness instructors to plumbers and secretaries.

15. Clovia:

A global brand of clothing for women. Clovia offers a wide selection of bras, panties, nighties, dresses, bridal wear and other female stuff.

16. Junglee:

This is not a really popular shopping website. But its credentials and business can propel it among the top five. Junglee.com is a service by Amazon designed uniquely for India with the vision of helping anyone buy and sell anything online. Junglee is the only online marketplace in India which enables customers to buy new and used products from all types of sellers including individuals, home-entrepreneurs and micro-businesses.

17. Koovs:

Fashionwear meets perfection at Koovs. Buy here for that exclusive stuff that nobody can imitate. Excellent dress accessories are also available at Koovs, a leading online store for trendsetters.

18. Yepme:

Men, women and kids of all ages will find apparel of their choice at Yepme. The online store offers great discounts all through the year and is fast emerging as destination of choice for fashion aficionados.

19. Grofers:

Anyone who believes that buying groceries online is expensive should visit Grofers. The website lists tens of thousands of products, from the humble packet of table salt to exotic selection to delight a connoisseur. Grofers offers superior grocery items at reasonable prices with assured timely delivery. Other preferred grocery shopping sites are Nature’s basket, Reliance fresh etc.

20. Rediff:

As a pioneer in India’s online stores, Rediff has continued to maintain its presence in the market, albeit with some challenges. Rediff has a following of dedicated clientele who also patronize its excellent email services. Rediff is a great online shopping site to buy Indian handicrafts and electronics.

21. ZopNow:

Designed for families with little time for wasting on grocery shopping at crowded stores. ZopNow offers a wide selection of groceries and fresh food. Prices are designed to suit every budget. Online grocery shopping assumes newer dimensions with ZopNow.

22. HealthKart:

As suggested by the name, HealthKart is all about health and fitness. Looking to lose or gain weight, this website offers a range of products for every need. HealthKart features products from renowned and established manufacturers only, which ensures any supplement you take meets and exceeds international standards.

23. Lenskart:

Wearing glasses was considered a sign of ageing or frowned upon by the young. Lenskart has changed this perception. It offers a wide range of fancy and fashionable frames and lenses that make wearing glasses a pleasure. Special offers are always available on premium brands like RayBan, Police, Dior etc. at Lenskart.

24. MadBid India:

MadBid India is the local versions of the larger, international online shopping store. Unlike conventional online retailers, MadBid allows buyers to bid in auctions of various products ranging from gardening equipment, office requirements, mobile phones, practically everything. Shoppers have to buy prepaid credit for bidding. The website claims to have offered very expensive items at throwaway rates. MadBid is unique too since one can buy products from abroad.

25. Infibeam:

One of the fast emerging online stores of India. Infibeam sells a variety of products from home appliances, mobiles, laptops, clothes, watches, cameras, to books, home furnishing products, footwear and more. The Infibeam’s motto of ‘Shop with a Smile’ is aptly reflected in its product and service offerings, and prices.

26. ITC Portal:

This Indian giant traces roots to colonial India. Established August 24, 1910 as Imperial Tobacco Company, it primarily manufactured cigarette and tobacco products for domestic consumption, exporting to British colonies and elsewhere. Today, the US$ 45 billion business group, known as ITC has diversified into food, hospitality and other sectors. A wide selection of ITC’s non-tobacco products can be bought at its online store.

27. iBhejo:

Makes buying products from USA very convenient for shoppers in India. iBhejo is an online store that permits people to buy any American product, from home furnishings to office requirements, stationery and mobile phones from India. You pay in Indian Rupees and your order is doorstep delivered, after clearing all Customs and import formalities at no extra cost.

28. Patanjali Ayurved:

A few years ago, nobody would have dreamt of an Indian herbal products company gaining global acclaim. Patanjali Ayurved, launched by Dehra Dun based Patanjali Foundation is slated to become India’s first global brand. The online store offers everything from purest spices and proven Ayurvedic formulations to soaps and herbal cosmetics. You can also buy grocery at this online store. An added attraction is, books, magazines and DVDs containing instructions to learn Yoga from renowned guru Baba Ramdev are also available here.

29. SriSriTattva:

The worldwide popularity of unadulterated spices, pure grocery items and herbal cosmetics has made SriSriTattva a major Indian online store. Here one can buy grocery products, herbal medicines, cosmetics and loads of other stuff that carry the hallmark of purity. This online shopping site is relatively new and was launched by The Art of Living Foundation, Bengaluru, founded by world famous Yoga guru Sri SriRavishankar.

30. Croma:

From the reputed Indian corporate giant, Tata Sons, online store Croma has the widest range of high quality electronic products in India. The online store is also India’s first multi-channel facility for domestic electronics and home appliances.

31. TataCliq:

Also from the house of Tata, the TataCliq online store is excellent for shopping readymade garments, toiletries and home linen, among other requirements. It caters to tastes of all generations of Indians, selling ethnic Indian garments as well as regular readymade clothing, dress accessories and lots more.

32. Naaptol India:

Naaptol is the pioneer of teleshopping in India. It features products that are widely advertised on the eponymous TV channel and commercials. It has become India’s first comparison based social shopping website. Naaptol offers very competitive rates are through its online store.

33. Nature’s Basket:

This online store website was launched by India’s renowned business group, Godrej. Nature’s Basket offers the best varieties of food that one can buy. Reasonably priced, fresh and value-for-money for discerning shoppers, Nature’s Basket is often referred as a gourmet’s online store.

34. Giskaa:

The principles of health, environment and social responsibility come alive at Giskaa. This online store sells eco-friendly and natural products from forests of India. These products give a feeling of being one with nature.

35. Homeshop18:

Tracing its evolution to heady days of cable TV in India, Homeshop18 continues to retain its position as a market leader in online stores. Homeshop18 products are usually advertised on its channel, website and mobile app. Economical rates and off-beat products are specialty of Homeshop18.

36. Future Bazaar:

Not exactly a store because Future Bazaar is unique concept. It features gift vouchers to give on special occasions or just for fun. You can buy a gift voucher worth any amount. Two types of vouchers are offered: for purchases at Central branded malls and Foodhall, the food court.

37. Yebhi:

Fashionwear packaged uniquely is Yebhi’s specialty. Instead of promoting a brand or clothing item, Yehbi sells the entire ‘look’. The website is rather complex since it features several products listing intricate details. A good online shopping store for the fashion conscious.

38. Ajio:

An opportunity to buy fashionwear from leading international brands is offered by Ajio. Top local brands also vie for attention of online shoppers. Ajio is a trendy online store aimed at fashion conscious folk.

39. Fabindia:

The online store lives fully to its catch-line ‘Celebrate India.’ Fabindia is no stranger to Indians and foreigners. The brand is renowned worldwide for high quality cotton clothing, furnishings and other great stuff. Fabindia’s online store is equally famous among shoppers.

40. The North East Store:

An initiative by two former employees of Google, The North East Store brings to the world, the exotic world of India’s seven sister states and more. Hand woven bags, pickles made from the world’s hottest chili, BhootJolokhia and other exquisite, rare products are available here.

41. Archies Online:

Looking to greet anyone or send a gift for a special occasion, Archies, the premier gifting and greeting shop of India makes it possible online. You can place your order and have the gift delivered to the recipient’s doorstep.

42. Khadi Natural:

The drive by Prime Minister Narendra Modi to promote Khadi or homespun fabric and handmade products finds expression on this website. Customers at this online store can buy Khadi garments, gift items, herbal cosmetics and lots more.

43. RelianceSMART:

‘Happiness Delivered Home’- the promise of RelianceSMART. A great online store for grocery and home requirements. This website comes from India’s corporate giant, Reliance. Quality of products and rates are excellent.

44. Just Herbs:

Making a strong presence in Indian herbal skin and beauty products is Just Herbs. The company makes body and beauty preparations from herbs collected across India. It also ships these products abroad.

45. Shahnaz Husain Group:

The pioneer of India’s herbal beauty treatment, Shahnaz Husain, the world renowned beautician offers her signature products online. The online store carries details about every product personally developed by Shahnaz including its composition and uses. The live chat feature helps people get information about any product they wish to buy.

46. Brindco:

A great online store for connoisseurs. Brindco has an excellent selection of imported wines from France, Italy and other European countries. Prices begin at Rs.3,000 onwards. This is not exactly an online liquor store. Brindco caters to wine aficionados, who enjoy the drink for its craftsmanship. Delivery may be restricted in some parts of India with prohibition.

47. Flavours Of My City:

Regardless of which part of India you live, Flavours Of My City delivers a taste of your hometown right to your doorstep. Whether its exotic tea from India’s North Eastern states and Kashmir, spicy snacks of Maharashtra, delicate sweets of Rajasthan or intricate dishes of South India, this online store covers India completely.

48. Firstcry:

Asia’s largest online portal for Baby and kids product. We have over 2 Lakh+ Baby and Kids items from 2,000 and more top International and Indian brands including Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price and MeeMee, among others. You can also buy the same products from another popular site BabyOye.com.

49. MeatRoot:

Also comes with delivery restrictions limited to Pune and surrounding areas. MeatRoot is an excellent indicator of how India’s online shopping is shaping for future. MeatRoot offers frozen and fresh seafood, exotic and regular meat in choice cuts as well as ready-to-cook products from renowned manufacturers.

50. Titan Jewellery:

From the house of Tata, this exclusive web store is a virtual treasure trove. Buying masterpieces of jewellery for a special occasion, gift or daily wear stands redefined by Titan. Plain jewellery, those set with precious stones are all available online here. The range on Titan extends to eyewear, wallets and dress accessories, fragrances and lots more.

51. Bullion India:

For retail investors and gold lovers, Bullion India gives a wide selection of gold coins, bars and chips for online purchase. This online gold store is operated by Finkurve Bullion Pvt. Ltd, an Indian financial house. Pure 24karat gold coins and bars are available for purchase at this online store.

52. Happily Unmarried:

Life as single is really fun. And Happily Unmarried adds sugar and spice to this. The website has unique products that cannot be easily found elsewhere but can be proudly flouted by singles- much to ire of their married counterparts.

53. AdultProductsIndia:

Strictly for adults. The website lives up to its reputation. Toys and products that were secretly desired by adults to satisfy carnal pleasures were smuggled into India earlier. AdultProductsIndia offers a wide selection of these locally, at attractive prices. Discreet packing and delivery is ensured. Similar to this is ImBeshram is another website whose brand face is Sunny Leone.

54. PlaceOfOrigin:

A unique concept in sweets and savouries, PlaceOfOrigin helps you buy sweets and snacks from various parts of India. You can buy sweets from famous stores including Haldiram and Brijwasi as well as those from very ethnic, special stores in smaller towns.

55. Indian Ordnance Factories:

This is definitely not a shopping sites for everyone. Here, firearms license holders can buy a variety of guns, pistols and revolvers made by the government owned Indian Ordnance Factories. Civilians can download application forms to buy select guns and ammo from IOF. Purchases cannot be made online but you can apply for buying a gun or ammunition and track your orders.

56. Decathlon:

A pioneer in sports goods sold online. Decathlon features more than 5,000 products for over 50 sports. High quality sports goods made in India and abroad are available on this website.

57. Funcart:

Despite its recent origins, Funcart has emerged as India’s leading online store for party supplies. Planning for anything- a birthday party for kids to corporate parties for multi-nationals, Funcart has everything to host a party.

58. FengshuiIndia:

Anyone who wants to attract positive energy at home or office will find FengshuiIndia a very useful website. It offers a wide array of Chinese Feng Shui and Indian Vastu Shastra paraphernalia.

59. Netmeds:

No other Indian retailer has evoked so much controversy as Netmeds. It is an online pharmacy in India. Customers buying medicines are offered a 15- 20 percent discount on orders. You need to upload the doctor’s prescription and place orders.

60. Café Coffee Day:

This chain of coffee shops offering healthy drinks and mouth watering pastries now offers a selection of exquisite coffee powders, mugs, teas and other gear required to enjoy your cuppa. Prices are unbeatable.

Note: This article lists popular online shopping sites at random. Search engine rankings and other parameters are not considered. The list does not indicate popularity or otherwise of any website or online store.
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