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Main Uddin is one of the pioneer blogger cum e-marketer from North East India(Assam).He is also a Skilled web Developer and regular columnist for various news portals around the globe.Read More


100 Blogging Statistics And Trends For 2020 For Professional Bloggers

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With four million blog posts published daily, blogging is more competitive now than ever. Many think blogging is too saturated or it’s too late to make money. If you’re looking for the most up-to-date blogging statistics, you’ve come to the right place.

As a blogger, business owner, writer or content marketer, it pays dividends to be in the know when it comes to the industry’s latest blogging statistics.

Why? Well, having a grasp on the most current blogging statistics can help you identify gaps where you can create more strategic content that’ll stand out from your competition. Analyzing the data behind what’s working well for other bloggers can also help you pinpoint your own content shortcomings and gather insightful ideas to test.

Moreover, regardless of the industry you’re in, these blogging statistics will help you improve your content strategy moving forward.

So, is blogging overrated? Is it really the secret sauce to driving traffic that many claim it to be?

Whatever the answer, one thing is certain. Many successful businesses and bloggers are investing a lot of resources into blogging. But, I’m getting ahead of myself.

To prove (or disprove) the value of blogging, let’s quickly look at 38 key blogging statistics that’ll shed a clear light on the state of blogging in 2020.

Top 10 Blogging Statistics
Content marketing industry is to be worth $300 bn by 2019
The content marketing industry is projected to enjoy a growth rate of 16% annually
There are 1700 million people in the world and over 500 million blogs on the internet, i.e one blog for every three people.
More than 850 million new blog posts are published each month. i.e 10 billion posts a year.
In the US, 10% or 31.7 million people will be able to call themselves a blogger, in 2020.
More than 3/4 of internet users read blogs regularly.
3/4 of all websites on the internet are blogs or have a blog.
More than half of marketers accept blogging as the most important content strategy.
23% of social media posts now include a link to a blog post
More than half of the blog posts are written in English.
Whats is a blog?
The word blog originates from the phrase “weblog”. As the phrase suggests, it is an online space where someone logs or writes about personal experience, activities, and opinions.

Blogs have evolved over the years. As of 2020, you can find a blog about anything or topic under the sun. (or the universe) 

Major Facts About Blogging As Content Marketing
Blogging for content marketing is most cost-effective and offers best ROI.
Top brands now accept that blogging as very important part of their content marketing.
Blogs posts with longer, in depth content is the best.
Compounding posts make up 10% of posts, but generate 38% of total traffic for a website.
Optimum Blog Post Length
The average word count of a top-ranked post in Google is between 1,140-1285 words |

Less than 20% of the companies strive to produce content longer than 800 words. This clearly indicates a very huge gap to exploit for those who are willing to provide meaningful content to improve traffic and rankings.

Longer, in-depth, long-form content can generate 10 times more leads than shorter content.

Average Post length has increased around 30% between 2014 and 2018, from 808 words to 1150 words.

Around 60% of bloggers reported very strong results for posts consisting of 2000 or more words.

The ratio is 16 to 1 for blog post below 1,000 words to the blog post above 2,000 words. A clear gap to exploit for rankings. |

Remember, the longer content gets more shares. Posts in 3,000 to 10,000 words range perform best because they provide a better connection for long-tail keywords.

Regular content could manage with around 1,000 words. For high competition keywords, the length should be between 2,200 and 2500 words per blog post.

200 words content is labelled as thin content by Google.

Blog publishing frequency facts
Fewer than 10% of-of bloggers write 6 or more posts a week.

60% of bloggers who are posting daily, reported very strong returns.

A 100% increase in your total blog posts, increases your traffic to 300%. For example, if you have 50 blog posts with 1000 visitors a month, your total blog posts increase from 50 to 100, would increase your traffic from 1000 visitors to 3000 visitors a month.

Companies with 401+ total blog posts secure 3 times more leads than companies with 100 or fewer blog posts.

Companies publishing 16+ blog posts per month secured 3.5 times more traffic than those with 4 or fewer posts per month. | HubSpot

Companies publishing 16+ blog posts per month secured 4.5 times more leads than those with 4 or fewer posts per month. | HubSpot

Luckily or unfortunately, 70% of marketers do not actually have or do not stick to a consistent strategy. | Altimeter

Around 70% of content marketers plan to improve on their existing blogging frequency | Social Media Examiner

How Long Should It Take To Write An Average Blog Post?
In 2016, the average writer took 2 hours and 35 minutes to write an average post. Whereas in 2018, the average writer took 3 hours and 30 minutes to write an average post.

Around 40% of the writers who spent 6+ hours writing an average post, reported strong results.

75% of blog traffic is stills generated by older posts | Hubspot

55% of marketers say the blog is their top inbound marketing strategy. | HubSpot

Keep your post titles between 6-13 words for best click-through rate(CTR) | HubSpot

Small businesses with blogs get 126% more lead growth than those without a blog.

54% of successful blog post contains at least one media item: Image, video or an audio.

49% of successful blog posts contain at least one list item.

70% of writers who worked along with minimum one editor reported very strong results.

Perfect Content-Length For Consumption
The Perfect Content-Length for reading is 7 Minutes | Medium

On average less than 60 percent of users only read more than half of the post. | Chartbeat

43% of readers have a habit of skimming blog posts. | HubSpot

The average reader only spends fewer than 37 seconds reading a blog post. | newscred

Blog Sharing Statistics
94% of people who share a blog content do it to help other people | New York Times Study

84% of the people will happily share a post to support causes or issues they care about. | New York Times Study

Blog posts are the best kind of content shared on Twitter | Expresswriters

Articles with an image once every 75-100 words gets shared twice as one without | Hubspot

Blogs with social presence, who share 15+ posts are getting 1200 new leads per month. | Contentworks

Our minds process visuals 60,000 times faster compared to text which means Blog posts with images get 94% more shares as compared | Adpushu

Writers who are also designers receive 3 times more shares for their posts. | Smartblogger

Buyers prefer LinkedIn as the social network of choice for sharing business-related content | Curata

47,000,000 pieces of content was shared each day | AOL

23% of social media posts now include a link to a blog post | AOL

60% of blog posts convert with a mention of product or brand name | AOL

Women share more blog posts than men | AOL

Blog Growth Statistics
Content marketing industry total valuation was $195.58bn in 2016 | Thedrum

Content marketing industry is to be worth $300bn by 2019 | Marketingprofs

Content marketing industry is to be worth $412bn by 2021 | Thedrum

The content marketing industry is projected to enjoy a growth rate of 16% annually | Thedrum

YOY growth in traffic is 8 times higher for content marketing leaders (19.7% vs 2.5%) | Kapost

Four out of Five sites now use blogs. | contentmarketinginstitute

Blogging Goals For 2020
82% create content for brand awareness

74% create content to imrove their lead generation

71% create content to imrove their customer acquisition

68% create content to establish thought leadership

64% create content to seek consumer engagement

57% create content for customer retention

57% create content to increase website traffic

47% create content to facilitate lead management

45% create content to facilitate sales further

Top Blog Ranking Statistics
Approximately 200 million people have an ad blocker installed. | Pagefair

Ad blocking grows by 40% globally, each year | Pagefair

81% of B2B companies use Blog as a content marketing tactic. | contentmarketinginstitute

77% of internet users now read blogs or have subscribed to at least a few. | impactbnd

56% of bloggers have successfully used their blogs to establish their company or themselves as a thought leader in the industry.

63% of online users trust blogs with multiple authors. | Socialmarketingwriting

36% of readers find a blog post with case studies as credible | Socialmarketingwriting

28% of readers find a blog post with how-to guides as credible | Socialmarketingwriting

On the other hand, only 12% of readers find news as credible | Socialmarketingwriting

23% of the readers think bad content affects their trust in a blog. | Socialmarketingwriting

Blog posts with media get 94% more views. | Adpushup

78% of CMOs think custom content is the future of marketing. | Thedrum

58% of consumer put their trust in editorial content. | Thedrum

Due to the fast nature of content consumption these days, 36% of people prefer list-based headlines | ConversionXL

60% of consumers feel connected to a brand after reading custom content. | ContentPlus

47% of consumers read 3-5 blog posts before making a buying decision | Demandgenreport

When checking the success for a blog or a post, most producers rely on 3 metrics: page views, shares/likes, and bounce rate. | Curata

29% of creative professionals reuse and repurpose blog content to use on different platforms. Curata

64% of B2B marketers now confidently outsource blog writing | TopRank

Only 25% of marketers now don’t outsource their content marketing needs | MarketingBuddy

Written content is the most outsourced content creation product | MarketingBuddy

81% of content marketers understand the importance of original written content | Social Media Examiner

Only 15% of marketers produce content on daily basis. | Curata

50% of marketers produce content on weekly basis. | Curata

Fewer than 32% of marketers have well-documented content strategies| INC

57% of B2B marketers are still using old-school techniques like print media and other offline promotions ices | INC

50% are still relying on traditional banner advertising | INC

65% of marketers still struggle to correctly define what content is effective | INC

Shockingly, 20% of marketers intend to stick the same amount of content production as of previous year | INC

60% of marketers are struggling with producing engaging content for their blogs | INC

57% of marketers are struggling to accurately measure the performance of their blog content | INC

Content marketing costs 62% less than traditional marketing | Quoracreative

The average click-through rate (CTR) in AdWords across Finance & Insurance industries was 2.91% as of 2018. | Quoracreative

The average cost per click (CPC) in Google AdWords across Finance & Insurance industries was $3.44 as of 2018. | Quoracreative

Finance and Insurance industries conversion rate was 7.19% CVR on SEARCH and 1.75% CVR on Google Display Network (GDN). | Quoracreative

Average Content Writer Salary was $49608 per year as of 2018. | Ziprecruiter

The average pay for a Content Marketing Manager is $64,478 per year. | Payscale

In terms of price, content marketing outsource can cost from as low as $500 per month and can go up to $20000 or more per month for a small to medium project. | Quoracreative

Nearly one-third of brands have $500,000 or more to spend on content marketing alone | Izea

28% of marketers have taken money out of their advertising budget to spend more on content marketing | Gartner

69% of professionals now admit that content marketing is superior to direct mail. | Writtent

Bloggers use an average of 13 different content marketing tactics. Top 3 being: 87% Social Media, 81% Articles, 80% eNewsletters | Toprankblog

Conclusion: What Will It Take For A Blog to Succeed In 2020 And Beyond?
These were the latest facts and statistics that we have compiled for you that can help you make the most of your blogging efforts.

The success of your blog depends on lots of factors like domain age, authority, quality and quantity of content. But following rules apply across the board.

In 2019, remember when using a blog as a content marketing strategy:

Spend 6+ hours per article
publish minimum 3 times a week
Seek help from editors
Collaborate in a team
Use Paid promotions where necessary
Make sure you add engaging media: Images, videos and audios
Tweek and update your old content regularly
Researched your work well
Focus on three metrics: Quality content, regular publishing and good design.
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Still Professional Bloggers Can Earn $100 A Day Via Google AdSense

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Earning $100, $200 or even $300 per day with Google AdSense can be done from a home office. Many website owners are doing it. The only thing you need is planning, work, determination, and passion about your topic or niche.

Term Definitions   

Before diving into the exact process, here's some terminology for better understanding of Google AdSense.

AdSense: AdSense is when you place Google Ads on your website, and when a visitor from your website clicks on an ads, Google pays you 68% of what the advertiser pays them. It's free to sign up.

CTR: Your ad Click-Through Rate is the number of ad clicks divided by the number of individual ad impressions. Suppose you are showing 3 AdSense ads on every page of your website, 1 page view is equal to 3 ad impressions.

CTR = Clicks / Ad Impressions X 100

Suppose, you get 5 clicks out of 500 ad impressions, your CTR would be 1% (5/500X100).
CPC: Cost Per Click is the revenue you earn each time a visitor clicks on your ad. CPC is determined by the advertisers. In some competitive niches like finance, marketing, online products etc. advertisers may be willing to pay more per click than others.

CPM: CPM means “Cost Per 1000 Impressions.”

Sometimes advertisers opt for CPM ads instead of CPC and set their price for 1000 ad impressions. And they pay each time their ads appear on any website.

What It Takes To Make $100 A Day With AdSense

When your CTR is 1% and your average CPC is $0.25. it’s quite achievable to make $100 dollars a day, and lots of people are doing it. Let's assume that a Page View = An Ad Impression. 
  • To make $100 everyday you need 40,000 Page Views/day Or, 400 Clicks a day @ 1% CTR and $0.25 CPC. For 40,000 Page Views you have to produce 500 awesome articles on your website. These pages must attract at least 80 or more page views everyday. 

    These articles can be as little as 300 words. Always include a YouTube video on every article page you create. Many people writing a book, can simply write their book on their website and make money simply by writing it. You can also get your visitors to contribute their story ideas. This gets you free content and engages your followers. 
  • Apart from CPC, you will also earn from your CPM ad impressions. Irrespective of any niche, the average CPM earning is $1 to $1.5 per 1,000 impressions. You can make $40 to $60 per day from 40,000 page views.
  • You can also sell your Ad space directly or via, and generate $6,000 Per Month on an average from 40,000 page views. Check out how webmasters are making $6,000 to $8,000 Per Month from BuySellAds with forty thousand page views per day. So your daily earning will be $200 (6000/30=200).
  • A niche website with high quality articles works well with affiliate marketing. You can might be able to earn $40 to $80/day from affiliate selling with correct implementation and execution.
Now your total earning per day is $100 + $40 + $200 +$40 = $380 from CPC, CPM, Direct Ad Sell, Affiliate Marketing for 40,000 page views per day. I’ve taken the lowest possible earnings from all the 4 sources.

$380 per day means $11,400 per month (380X30= 11,400) Or, $136,800 per year (11,400X12=136,800). 

When deciding to be in the 'Creating Content Business' your desired earning of $100 per day from Google AdSense is achievable. 1,000s of people are making money by writing articles, and you can do it too, when you are Focused!
Where do I paste AdSense code in Blogger?
  • Copy the serving code of the zone or a specific ad.
  • Go to the dashboard of your blog.
  • Click "Layout" tab to edit it.
  • Click "Add a Gadget" (either on the side or at the bottom)
  • Under the Basics list, choose the HTML/JavaScript.
  • Paste the serving code to the Content box, and click Save.

What to do if AdSense isn't turning on
  1. Sign in to Blogger.
  2. In the top left, click the Down arrow .
  3. On the Blogger dashboard, click the blog you want to put AdSense ads on.
  4. In the left menu, select Layout.
  5. Under the AdSense gadget, click Edit.
  6. Click Save.
  7. Repeat Steps 4 and 5 for every AdSense gadget on your blog.

P.S. The above results can be possible if you produce at least 200 to 250 great articles or blog posts per year for 2 years. So how much traffic you actually need to make $100 per day from Google AdSense – It’s way less than 40,000 Page Views Per Day!
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I had Quited Professional Blogging but Still I Am Writing As Guest Blogger but Why?

Why is that around 90% of people quit blogging within a few months of starting? Blogging can be a very lucrative way of making money while enjoying yourself, yet only around 10% of those who start actually succeed in making more than just a few dollars. In fact, some make nothing at all!

Why is this? Here are some of the more common reasons for newbie bloggers to give up before they have given themselves a chance to become successful. There are generally two major reasons: they are too impatient and they go about it the wrong way. There are no tricks to become a successful professional blogger – just patience and doing things correctly and in the right order.

1. Impatience is Not a Virtue!

Unless you are extremely lucky, it takes time to make money online. Sure, you will read about those claiming to have become millionaires overnight – “just purchase my system and you can too!” They are misleading you – it just doesn’t happen.

Whether you are selling affiliate products on a regular website, promoting your own products or blogging professionally, you will not become successful overnight. It takes time and patience! To make money you need a following: a good readership. It can take a few months to build up a consistent flow of regular readers, providing the traffic that will eventually be the source of your income.

If you keep writing good content, interesting blog posts that provide information and solve a few problems, then you will begin to be noticed. By monetizing your blog immediately people will think you are only trying to make money from them and not offering them valuable content. Be patient; leave it for 3 months or so before trying to monetize your blog, or at least until you have a good regular readership that leaves comments and becomes involved.

2. Lack of Motivation

Many bloggers lose their motivation after a few weeks. It’s not easy to keep writing interesting information week after week and only getting a few visitors. Many people give up because they lose heart. It takes time to build up a strong following. This will usually begin as a dribble – one or two people noticing your blog, then a few more, then it turns into a small steam.A few readers mention your blog to others on a forum and

A few readers mention your blog to others on a forum and eventually, you wake up one morning and the stream has begun. If you stay motivated, and keep writing good useful content, you will eventually have enough regular readers to consider offering a few ads and you might even review one or two products.

3. Love Writing and Love Your Niche

Your passion for your niche will show up in your writing. If you don’t like writing then don’t run a blog – unless you have somebody to write your posts for you. It is okay to use a blog post ghostwriter, but your knowledge and passion must still shine through no matter who does the writing! Your blog will be judged on its content.

Do not be too restrictive in your topics: write on many different aspects of your niche. You have many readers to keep interested, and they are not all interested in on-page SEO. Some might prefer off-page SEO, others link building and yet others be more interested in the black hat SEO methods. Be eclectic in your writing.

4. Be Unique!

The last thing a good blogger should do is trawl other blogs and copy what they are writing. You must be unique in what you write. This is not always possible, of course, but you can keep your readers coming back for more by reading yourself as one of them.

For example, if you are writing about SEO then it is difficult to be unique about the Google algorithm updates that every other professional blogger will be writing about. However, if you can find a fresh outlook on the subject that you were once looking for, then that can help you.

If most bloggers are focusing on the benefits of Google’s new Hummingbird algorithm, perhaps you could point out a few negative aspects and what your readers could do to avoid these. Very few things are 100% positive, so by looking at the negatives, you could provide your readers with very useful information that most others have missed.

5. Content is Important!

Avoid writing drivel and treating your readers like idiots. They are likely intelligent and interested people, seeking answers to their questions and solutions to their problems. If their niche involves money rather than their hobby, then they will be seeking guidance from you as to how they can make money themselves. If you can’t make money, then how can you teach them how to do so?

Readers can spot poor information and scraped content a mile away. Poor information is that which is already well-known online and scraped content is software-generated from other online content. Each of these can be easily spotted. So don’t copy content from other blogs or articles, but write your own based on your own personal knowledge. That is what people want – give them what they want and they will respect you and your blog. Readers can spot honesty in writing, believe it or not!

6. Think Language!

An important issue regarding language is that bloggers from non-English speaking countries may experience problems getting high rankings in the USA, Europe, and Australasia. This is a very large potential readership and client base to be excluded from.

In such cases, it might pay to have your blog content written for you by a professional writer. Alternatively, you could use a translation service the other way – to have your blog translated from your language to English. Many people quit blogging because they cannot participate in the English-speaking market.

7. How to Promote Your Blog

An important reason why people quit blogging is that they cannot promote their blog effectively. They might rely totally on SEO and hope to get their blog listed on Page #1 on Google. Yes, that might work after a few months or years, but what makes you think that your blog is amongst the top 10 in the world for your niche?

Here are some questions for you to answer:
Is your site registered with Google Webmaster Tools?
Do you have a professional-looking Facebook business page for your blog?
Do you have a Google+ page with +1 chicklets on each post?
Do you have a Twitter account?
Do you have a LinkdIn account with connections to others in your niche?
Are you using Pinterest to your advantage?
Have you made a video and published it on YouTube – all you need is a simple webcam!
Do you publish your articles in PDF format, or even published an eBook on PDF directories?
Do you take part in forums, and attach your forum name to your Google+ Profile?

Each of these should include a link somewhere to your blog. Remember why most people quit blogging because of a lack of traffic? Then each one of these can get you the traffic you need to be successful.

8. Guest Blogging

The best way to promote your blog is to get readers from other blogs. Make a list of other professional blogs in your niche and ask if you can guest blog for them. You are unlikely to be accepted immediately. You must first make intelligent comments in these blogs, perhaps solve some problems and in general, show that you are an expert. You might then get an invitation to guest blog, but if not then why not ask? You get nowhere if you never try!

Why Most People Quit Blogging: Conclusions

Most people quit blogging because:
They have no patience
They lose motivation
They have a ‘me too’ mentality, rather than be unique
They cannot write interesting content
They cannot promote their blog

You will never be a successful professional blogger if you are too shy to ask: ask people to follow your blog, ask if you can guest blog and ask readers what they want to read.

Don’t Quit Blogging

Be pushy, find new ways to keep your readers happy and make sure as far as you possibly can that new reader are constantly being exposed to your blog. Then you will have a good chance of achieving success as a professional blogger.

To run a successful blog is a dream for many. And it’s no wonder: the benefits can be huge. You can make money through the traffic you receive and affiliate marketing, fortify your social media presence and enhance your brand awareness- whether that brand is you or your company.

To become a successful blogger, however, requires hard work and determination. You can’t simply start a blog and hope for the best. In order to thrive as a blogger, you’ll have to consistently publish quality content that stands out, solves problems, entertains and attracts an audience that keeps coming back for more.
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403 Forbidden Error: Instantly Fix Issues on Wordpress Blog and Website

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Did you just try to access your WordPress site only to be hit by some message telling you something is “Forbidden” or that you don’t have permission to access something on your site? If so, you’ve likely run into the 403 Forbidden error on WordPress.
Seeing an error on your WordPress site can be frustrating and deflating, which is why we’ve created this detailed guide to help you fix the 403 Forbidden Error on WordPress and get your site functioning again as quickly as possible.
Let’s get started without any further introduction because we’re sure you just want to fix your site!
  • What is the 403 Forbidden error
  • How to fix the 403 Forbidden error
  • What is the 403 Forbidden Error?

    Like many other common WordPress errors, the 403 Forbidden error is an HTTP status code that a web server uses to communicate with your web browser.
    403 forbidden error in Chrome403 forbidden error in Chrome
    Quick background on HTTP status codes – whenever you connect to a website with your browser, the web server responds with something called an HTTP header. Usually, this all happens behind the scenes because everything is working normally (that’s a 200 status code, in case you were wondering).
    However, if something goes wrong, the server will respond back with a different numbered HTTP status code. While these numbers are frustrating to encounter, they’re actually quite important because they help you diagnose exactly what’s going wrong on your site.
    The 403 Forbidden error means that your web server understands the request that the client (i.e. your browser) is making, but the server will not fulfill it.
    In more human-friendly terms, it basically means that your server knows exactly what you want to do, it just won’t let you do it because you don’t have the proper permissions for some reason. It’s kind of like you’re trying to get into a private event, but your name got accidentally removed from the guestlist for some reason.
    Other HTTP status codes mean different things. We’ve written guides on fixing issues with 404 not found errors, 500 internal server errors, 502 bad gateway errors, and 504 gateway timeout errors.

    What Causes the 403 Forbidden Error on WordPress?

    The two most likely causes of the 403 Forbidden Error on WordPress are:
    1. Corrupt .htaccess file
    2. Incorrect file permissions
    It’s also possible that you’re seeing the error because of an issue with a plugin that you’re using at your site. In this article, we’ll show you how to troubleshoot all of these potential issues.

    403 Forbidden Error Variations

    Like many other HTTP status codes, there are a lot of different variations for how this error code presents itself.
    Here are some common variations that you might come across:
    • “Forbidden – You don’t have permission to access / on this server”
    • “403 – Forbidden: Access is denied”
    • “Error 403 – Forbidden”
    • “403 – Forbidden Error – You are not allowed to access this address”
    • “403 Forbidden – nginx”
    • “HTTP Error 403 – Forbidden – You do not have permission to access the document or program you requested”
    • “403 Forbidden – Access to this resource on the server is denied”
    • “403. That’s an error. Your client does not have permission to get URL / from this server”
    • “You are not authorized to view this page”
    • “It appears you don’t have permission to access this page.”
    If you’re on an Nginx server, it will look like this below. Basically, if you see any mention of “forbidden” or “not allowed to access”, you’re probably dealing with a 403 Forbidden error.
    What the 403 Forbidden Error looks like at KinstaWhat the 403 Forbidden Error looks like at Kinsta

    How to Fix 403 Forbidden Error on WordPress

    To help you fix the 403 Forbidden Error on your WordPress site, we’ll cover five separate troubleshooting steps in detail:
    • File permissions
    • .htaccess file
    • Plugin issues
    • CDN issues
    • Hotlink protection

    1. File Permissions

    Each folder and file on your WordPress site’s server has its own unique file permissions that control who can:
    • Read – see the data in the file/view the contents of a folder.
    • Write – modify the file/add or delete files inside a folder
    • Execute – run the file and/or execute it as a script/access a folder and perform functions and commands.
    These permissions are indicated by a 3-digit number, with each digit indicating the level of permission for each of the 3 categories above.
    Normally, these permissions just “work” for your WordPress site. However, if something gets messed up with the file permissions at your WordPress site, it can cause the 403 Forbidden error.
    To view and modify your site’s file permissions, you’ll need to connect via FTP/SFTP. Here’s how to use SFTP if you’re hosting at Kinsta.
    For the screenshots in the tutorial below, we’ll be using the free FileZilla FTP program. The basic principles will apply to any FTP program, though – you’ll just need to apply them to a different interface.
    Once you’re connected to your server, you can view a file or folder’s permissions by right-clicking on it:
    View file permissions in FileZillaView file permissions in FileZilla
    Of course, manually checking the permissions for each file or folder isn’t really an option. Instead, you can automatically apply file permissions to all the files or folders inside of a folder.
    According to the WordPress Codex, the ideal file permissions for WordPress are:
    • Files  – 644 or 640
    • Directories – 755 or 750
    One exception is that your wp-config.php file should be 440 or 400.
    To set these permissions, right-click on the folder that contains your WordPress site (the folder name is public at Kinsta). Then, choose File Attributes:
    Bulk edit file permissions in FileZillaBulk edit file permissions in FileZilla
    Enter 755 or 750 in the Numeric value box. Then, choose Recurse into subdirectories and Apply to directories only:
    File permissions for WordPress directoriesFile permissions for WordPress directories
    Once you’ve applied the correct permissions for directories, you’ll repeat the process for files. Only this time:
    • Enter 644 or 640 in the Numeric value box
    • Choose Recurse into subdirectories
    • Choose Apply to files only
    File permissions for WordPress filesFile permissions for WordPress files
    To finish the process, you just need to manually adjust the permissions for your wp-config.php file to make them 440 or 400:
    File permissions for wp-config.php fileFile permissions for wp-config.php file
    If file permissions issues were causing the 403 Forbidden Error, your site should now start working again.

    2. .htaccess File

    Kinsta uses the NGINX web server, so this potential issue doesn’t apply if you’re hosting your site at Kinsta because Kinsta sites do not have a .htaccess file.
    However, if you’re hosting elsewhere and your host uses the Apache web server, one common cause of the 403 Forbidden error is a problem in your site’s .htaccess file.
    The .htaccess file is a basic configuration file used by the Apache web server. You can use it to set up redirects, restrict access to all or some of your site, etc.
    Because it’s so powerful, even if a little mistake can cause a big issue, like the 403 Forbidden error.
    Rather than trying to troubleshoot the .htaccess file itself, a simpler solution is to just force WordPress to generate a new, clean .htaccess file.
    To do that:
    • Connect to your server via FTP
    • Find the .htaccess file in your root folder
    • Download a copy of the file to your computer (it’s always a good idea to have a backup just in case)
    • Delete the .htaccess file from your server after you have a safe backup copy on your local computer
    Delete the .htaccess fileDelete the .htaccess file
    Now, you should be able to access your WordPress site if your .htaccess file was the issue.
    To force WordPress to generate a new, clean .htaccess file:
    • Go to Settings → Permalinks in your WordPress dashboard
    • Click Save Changes at the bottom of the page (you do not need to make any changes – just click the button)
    How to generate a new, clean .htaccess fileHow to generate a new, clean .htaccess file
    And that’s it – WordPress will now generate a new .htaccess file for you.

    3. Deactivate and then Reactivate Your Plugins

    If neither your site’s file permissions nor .htaccess file are the problems, the next place to look is your plugins. It could be a bug in a plugin or a compatibility issue between different plugins.
    No matter what the issue is, the easiest way to find the problematic plugin is with a little trial and error. Specifically, you’ll need to deactivate all of your plugins and then reactivate them one by one until you find the culprit.
    If you can still access your WordPress dashboard, you can perform this process from the normal Plugins area.
    If you cannot access your WordPress dashboard, you’ll instead need to connect to your WordPress site’s server via FTP/SFTP (here’s how to connect via SFTP at Kinsta).
    Once you’re connected to your server via FTP:
    1. Browse to the wp-content folder
    2. Find the plugins folder inside of the wp-content folder
    3. Right-click on the plugins folder and choose Rename
    4. Change the name of the folder. You can name it anything different, but we recommend something like plugins-disabled to make it easy to remember.
    Rename the plugins folderRename the plugins folder
    By renaming the folder, you’ve effectively disabled all the plugins at your site.
    Now, try accessing your site again. If your site is working, you know that one of your plugins is causing the 403 Forbidden error.
    To find the culprit, reactivate your plugins one-by-one until you find which plugin is causing the issue.
    After changing the file name of the plugins folder, you should see a number of errors that say plugin file does not exist when you go to the Plugins area on your site:
    What happens after renaming the plugins folderWhat happens after renaming the plugins folder
    To fix this issue and regain the ability to manage your plugins, use your FTP program to change the name of the folder back to plugins. So, if you renamed it to plugins-disabled, just change it back to plugins.
    Once you do that, you’ll see the full list of all your plugins again. Only now, they’ll all be deactivated:
    Reactivate your plugins one by oneReactivate your plugins one by one
    Use the Activate button to reactivate them one-by-one.
    Once you find the plugin that’s causing the issue, you can either reach out to the plugin’s developer for help or choose an alternate plugin that accomplishes the same thing (we’ve collected the best WordPress plugins here).

    4. Deactivate CDN Temporarily

    If you’re getting 403 forbidden errors on your assets (images, JavaScript, CSS), it could be a problem with your content delivery network (CDN). In this case, we recommend temporarily disabling your CDN and then checking your site to see if it works. If you’re a Kinsta client, click into your site and then on the “CDN” tab. Click the “Disable CDN” button.
    Disable CDNDisable CDN

    5. Check to See If Hotlink Protection Is Misconfigured

    Hotlinking is when someone adds an image to their site, but the hosted link is still pointed to someone else’s site. To prevent this, some will set up what is called “hotlink protection” with their WordPress host or CDN provider.
    When hotlink protection is enabled, it will typically return a 403 forbidden error. This is normal. However, if you’re seeing a 403 forbidden error on something you shouldn’t be, check to make sure hotlink protection is configured properly.

    Still Having Issues? Reach Out to Your Hosting Provider

    If none of the above solutions worked for you, then we recommend reaching out to your hosting provider. They can most likely help you pinpoint the issue and get you back up and running. If you’re a Kinsta client, open up a support ticket with our team. We are available 24/7.


    The 403 Forbidden error means that your server is working, but you no longer have permission to view all or some of your site for some reason.
    The two most likely causes of this error are issues with your WordPress site’s file permissions or .htaccess file. Beyond that, some plugin issues might also cause the 403 Forbidden error. Or it could be that something is misconfigured with hotlink protection or your CDN.
    By following the troubleshooting steps in this guide, you should be able to get your site back to working in no time.
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