Brainstorming mechanism of Creativity Theory on professional bloggers &webpage writers

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Professional Bloggers and web page writers normally creative people but they are called creative people.Today I have to recall my memory in those days when I was student MBA in Madurai Kamaraj University where our respected teacher Dr.V.Chinniah sir had stated few lines about creativity and related matters.He had stated a name of a think tank who is the founder of the creative theory is John M. Keil.As John M. Keil was the executive creative director of Dancer Fitzgerald Sample Advertising Agency where it was learned through experience how to work successfully with creative people in a business setting either online or offline.His thesis is that every creative project needs clearly stated objectives, an identification of the target audience, and defined thought(or theme) to be conveyed. 

However, Keil has clearly written in his first book, often entertaining, and has well-stated objectives that are expanded upon with effective illustrations in the business of any form either online or offline.Here is my finding of the Brainstorming mechanism of Creativity Theory on professional bloggers & webpage writers.

A.Creativity theory:-

Idea generation comes easier in a group, from which more infor­mation and associations are collectively available.The difficulty here is to over­come the inhibiting aspects of group behavior.One technique to encourage the free flow of ideas is brainstorming.The cardi­nal rule is that criticism is prohibited.All evaluation is withheld until later.The wilder the idea that survives, the better, for it may stimulate a new association that will trigger a more useful idea.The participants are encouraged to build on ideas that appear, combining and improving them.The atmosphere is positive.The ob­jective is quantity.Once it is seen that one such session generated 144 ideas on how to sell the products in markets.

B.Keil's creativity notions:-

John Keil,in his book on creativity, argues that there are several myths about creativity and creative people, none of which is really supported by the facts.Keil's six myths of creative people are as follows:
1.Creative people are sophisticated and worldly.They are cultured.well, read, and snobbish.
2.Creative people are more intelligent than others.
3.Creative people are disorganized.
4.Creative people are witty and seldom boring.
5.Creative people are more involved with liquor and drugs than others are.
6.Drugs and alcohol stimulate creative thinking.

C.Review of Keil's notions:-

Like the social stereotypes of any profession, Keil essentially cautions against such stereotyping and argues that creative people have a wide variety of habits, styles, and values.There are boring creative people, as well as witty ones.The incidence of alcoholism and drug abuse in this profession appears no greater than in others such as law or medicine.The creative process culminates in the specific activities of writing copy, illustrating, and layout.Each of these activities is briefly described in the very clearly one each section of the book.

D.Bloggers & Creativity:-

Bloggers and web pages writers are more creative than any others because they have to maintain real-time and genuine information via their blog posts or articles.Such as it should be maintained all the features like design, graphics, post fonts, video, cartoons and much more.Another most important factor is that bloggers have always ready to give feedback to their readers or visitors.The new creation is the only way to become a success in the blogging world.


Bloggers and web page writers also target audience and visitors or readers of their articles, no doubt this theory obviously fall on their activities.Bloggers and web page writers are more sensitives than any other professionals in the corporate and noncorporate world even political think tanks too.

i.On the Poverty of Experts:Between Academization and Deprofessionalization. Hartmann,Heinz,Hartmann,Marianne.1982,vol 34, iss 2,pg 193

ii. Florida,R.(2002).The Rise of the Creative Class:And How it’s transforming work,leisure,community and everyday life.New York:Perseus Book Group

iii. Fussell,Paul.Class,especially chapter titled "Class X".1983.

iv. Hoyman,Michele and Christopher Faricy.2009. "It Takes a Village:A Test of the Creative Class,Social Capital and Human Capital Theories",Urban Affairs Review,44:311-333.

v. Long,Joshua.2010.Weird City:Sense of Place and Creative Resistance in Austin,Texas. University of Texas Press.

vi. Markusen,A.2006.Urban development and the politics of the creative class:Evidence from the study of artists.Environment and Planning A,38(1):1921-1940.

vii. Montgomery,J.(2005).Beware‘the Creative Class.Creativity and Wealth Creation Revisited.Local Economy,Vol.20,No.4,337–343, November 2005

viii. Peck,J.2005.Struggling with the creative class.International Journal of Urban and Regional Research 29(4):740-770.

ix. Ray,Paul H.and Sherry Ruth Anderson.The Cultural Creative.New York:Three Rivers Press,2000

x. Rindermann,Heiner,Michael Sailer and James Thompson,2009.The impact of smart fractions,cognitive ability of politicians and average competence of peoples on social development.Talent Development and Excellence1(1):3-25.

xi. Rindermann,Heiner and James Thompson,2011. Cognitive capitalism:The effect of cognitive ability on wealth,as mediated through scientific achievement and economic freedom.Psychological Science 22(6):754-763.

xii. Advertising Management:David A Akker,Rajeev Batra,John J Mayers,The art of copy write, Chapter-13,P-373-374.

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