Logo & Graphic Design Matters for Bloggers and Marketers in 2019

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Gathering graphic design ideas for your business might seem overwhelming. There’s so much good design out there but there’s also a lot of bad design.

Image: www.indilens.com

How do you sift through it all and find graphic design ideas that will work for your business’s logo, website, social media accounts and email marketing campaigns?
We’re about to give you some insider tips and tricks that will make your life much easier when it comes to graphic design ideas for your brand!

Logo Graphic Design Ideas

You may have neglected creating a logo for your business or maybe you have one but you’re looking for an upgrade.
Whatever the reason, you are in need of some graphic design help. We’re here to give you some graphic design ideas and inspiration from the pros.
Before we get started with graphic design ideas for your logo, let’s go through some basic tips for designing your logo.
  • Start with a black and white design. This will allow you to focus on the details. If you can grab someone’s attention with black and white, then imagine what adding color will do!
  • You will want to create your logo so that there are several different versions of it. If you are using full color that’s great, but you will also need your logo on a grayscale.
For example, if you put your dark logo in the footer of your website which happens to be black, you will need a completely white version of your logo.
  • Think about what your brand stands for and what you want to communicate with your audience. This should come through in your logo. If it doesn’t, it’s back to square one.
  • Choose your font wisely. A serif font gives a professional and sophisticated feel whereas a sans-serif font is more playful. Mixing fonts can be fun too, but we recommend using a maximum of two fonts.
  • Make your logo memorable! Brand recognition is key when marketing your products or services and it all starts with your logo. Brands put their logos on websites, social media pages, and promotional products.
Since your logo will literally go everywhere, make sure that people remember it.
  • Sometimes the best logo is simple. If you are trying to incorporate color, graphics, fonts and objects, take a step back and reevaluate. Decide what is most important to your brand. You don’t want your logo to be too busy or distract from your purpose.

Letter Based Logos

There are more than 26 variations to a single letter logo design. You can experiment with different fonts, adding color and shapes, shadows, lines and more!
Logos that only have a single letter as their main component can be easily recognized and become famous over time. Take the McDonald’s M for example.
It’s more than just a letter. It stands for the iconic golden arches that were modeled after the restaurant architecture. If you were to show someone today a golden letter M they would more than likely associate it with the McDonald’s brand.
If you’d like to associate your business with a single letter, ensure that it makes sense for your brand. Your letter doesn’t have to be plain, you can add other elements to make it more appealing.
Take this logo for example. Its main letter is a B but includes an arrow that shows movement and makes the logo more interesting.
graphic design ideas
Pro Tip: When creating a letter based logo think about the goals of your business and what feelings you want to evoke from your customers when they think about your company.

Wordmarks – Text Based Logos

Logos that just include text are incredibly popular. Did you know Coca-Cola’s logo is just a fancy font that was hand drawn?
By now it has turned into a famous script that has had a few tweaks over the years but has stayed true to the classic font that people recognize worldwide.
For this type of logo you can create your own text or use one of the millions of possibilities that other people have created. If you think that there isn’t much you can do to make your text logo stand out, think again.
You can vary the colors, fonts and sizes of your letters or use different font sizes to make certain words stand out. Add in color to separate your text or make a color block.
If all else fails keep it simple. Take Google for example.
Their logo is simply text with various iconic colors. One thing you can learn from this logo design is that it’s okay to make updates as design trends change.

If Google was still using their logo from 1997, you can bet the company wouldn’t be as popular as it is today.  Google logo graphic design Distorting Text

You do not have to have a separate graphic to have a logo, you can insert it right into your text. Even adding the smallest shape to your text can create a new shape or graphic.
Look at the logo below. Without the addition of a small triangle below the i and l in pencil, it’s just text. But adding this small element of a triangle creates the shape of a pencil within the word.
logo graphic design
This logo is simple and colorless, but you can bet your customers will remember it! The slightest change to a letter can add a graphic element to your otherwise plain text.
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Top Brands for Bloggers & Marketers in Social media to Get Inspiration in 2019

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Social media marketing might seem scary. After all, there are so many different social platforms–from Pinterest to Facebook to Twitter–and there are so many guidelines to remember for each one!


As a busy business owner, you might not have time to keep up with them. So how do you become one of the best brands on social media?

Luckily, you don’t have to come up with a social strategy for your small business all by yourself. There are so many brands out there that are doing a great job with their social media accounts. Why not take a look at their posts and let them inspire you?
We’re going to break down some of the best brands on social media, dissect what they’re doing right, and figure out what concepts you can carry over into your own social media strategy. Let’s get started!

Pop-Tarts

A universally recognized brand that belongs to Kellogg’s, Pop-Tarts has been making sugary toaster pastries since 1964. And their Twitter account does everything right.
The voice of their Twitter account is sarcastic and caters to a younger, Twitter-savvy demographic. The company’s tweets don’t sound like they’re coming from a brand.
Instead, their tone mimics the tone of many popular Twitter accounts. And if a tweet is going viral Pop-Tarts hops on board and creates their own version.
best brands on social media
Pop-Tart’s parent company, Kellogg’s, follows a more traditional method of posting. While Pop-Tarts tweets things like, “How beautiful do I look in my new profile pic, very beautiful or extremely beautiful…let me know.”
Kellogg’s counters with tweets that sound more like ads: “For a limited time, new special edition Froot Loops straws are available at @KelloggsNYC. Find out how to make them at home!”
Interestingly enough, Kellogg’s has 89,000 Twitter followers. Pop-Tarts has 164,000. That’s more than enough to qualify them as one of the best brands on social media.
More and more restaurants are beginning to tweak their Twitter marketing strategy, filling their accounts with funny and sometimes questionable tweets. But it’s paying off. People click “follow” because they enjoy the content, even if they don’t patronize the brand. But down the road, they might become a happy customer just because of your social media content.
Studies have shown consumers like to see brands that are funny and aren’t afraid of a little friendly competition on social media.
brands on social media
Stocking your arsenal of jokes might result in a high conversion rate.
Pop-Tarts is also great at interacting with their fans. They like to “toast” their fans–“which is like roasted,” one tweet reads, “but actually funny.”
How can you apply these principles to your own Twitter marketing strategy?
First of all, figure out your brand voice and stick to it.
If you can’t imagine tweeting something like “This is more beautiful than my ex which doesn’t really say much tbh I never needed you” for your business, don’t! That may work for Pop-Tart’s brand voice, but it doesn’t have to be yours.
best brands on social media
However, you do need to put some thought into what you want your brand’s voice to be–and once you’ve decided, post consistently and stay on-brand.
Interacting with customers and fans is also extremely important. Social media, Twitter in particular, exerts a huge influence on the buying habits of many consumers.
85% of Twitter’s 330 million active users think it’s important for businesses to provide customer service using the network.
And a whopping 93% of them plan to purchase for the SMBs (small and medium businesses) they follow.
Furthermore, 69% of users have already made a purchase from an SMB because of something they saw on Twitter.
Again, when you interact with your fans, don’t mimic Pop-Tarts exactly. The company once held a contest where it asked fans to share selfies and then proceeded to criticize each one–a gutsy move. But no matter how you interact with your fans, just do it!
The top things to take away from Pop-Tarts’ Twitter strategy
  1. Develop a brand voice
  2. Interact with your fans
  3. Make your content fun to read

Reebok

This athletic apparel company that produces shoes, sportswear, and more is one of the best brands on social media. Reebok has a strong overall digital marketing strategy and does a great job of utilizing different social platforms.
Reebok’s Instagram is full of colorful fitness photography. It’s Facebook page sports appealing photos of the latest Reebok shoe. And the company also puts out some great content on its YouTube channel. But, perhaps surprisingly, the place where Reebok truly excels is on LinkedIn.
best brands on social media
What does Reebok do right? Simple: the company shares content on a regular basis. Not only does it post LinkedIn status updates. But Reebok also regularly links to posts from its blog including interviews with athletes, fitness tips, and more.
Reebok has a deep understanding of its target audience (in a nutshell, athletes). And they are great at creating content their audience wants to read.
You can share content on LinkedIn, too. And you should! 40% of LinkedIn users login everyday looking for new content. Content that contains real value will mark you as an expert in your industry and drive more potential customers your way.
When it comes to sharing content on LinkedIn, where do you start?
Statistics have shown that posts containing multimedia — such as videos or posing questions for headlines — don’t perform well.
Instead, craft a strong headline that makes a statement and include lots of images. It’s also helpful to use bullet points to create “skimmable” content. On LinkedIn, people expect long-form content (2,000 words), but they still want to be able to read through it quickly.
This is how the best brands on social media structure their LinkedIn content, and you can write yours this way, too.brands on LinkedIn

StubHub

Pinterest is an important marketing tool – and we’ll prove it to you! Having a well-run Pinterest account can help lock in your branding, increase your website traffic/sales, and grow your audience. StubHub is one of the best brands on social media because of its strong Pinterest presence.
StubHub, an Ebay-owned company, is the world’s largest ticket marketplace, letting customers buy and sell tickets for sports events, concerts, and more.
For a company like this, setting up a Pinterest account may have seemed tricky, as Pinterest is naturally best suited for apparel or DIY companies.
But StubHub came up with a creative plan: for every type of event they sell tickets to, there’s a board for it – from “Baseball Hub” to “Indie Music Hub” to “Broadway Hub.” Pins range from interviews with performers to photos of athletes.
StubHub’s 55,000 monthly viewers vary across multiple demographics. They have diverse interests. So StubHub caters to all of them.
best brands on social media
Pinterest is a place to get creative. The majority of brands that are successful on Pinterest might be based around home, food, or apparel. But if your small business falls into a different category, you can absolutely still utilize Pinterest as a marketing tool!
It just requires a little out-of-the-box thinking. Consider your type of audience and the kind of content they want to see. For instance, StubHub’s audience wanted to read more details about the celebrities they were buying tickets to see.
Once you’ve gone for a walk in your audience’s shoes, go looking for content that fits what they want to see. You can share your own content on Pinterest. But to save time and to make sure you’re not pushing your product too much, repin content from others, too.

Wayfair

Instagram has a slew of new features that make things uber-easy for brands. If you utilize the app’s shopping features, it’s no longer difficult to get the casual scroller off of the Instagram app and onto your site. Instead, it can happen in just one tap of a finger.
Wayfair has been selling furniture and home goods since 2002. And they’ve beengetting conversions from Instagram since the new shopping features came out in early 2018. Making them one of the best brands on social media.
Wayfair’s Instagram account is full of beautiful photos of sleek and attractive living room or bedroom sets. If followers like what they see, all they have to do to view product names, prices, and details is tap on the photo. And from there it’s easy to navigate to Wayfair’s website.
Occasionally, Wayfair intersperses these photos with humorous quotes such as “Does refusing to do the dishes count as resistance training?” These posts are a great way to drive customer interaction. They get approximately 150 comments instead of Wayfair’s usual 30.
best brands social media
60% of Instagram user (600 million people) find new brands on Instagram. Meaning this is a platform your small business absolutely must take advantage of. Here’s how.
First, your business profile has to have a product catalog set up on Facebook with Shopify or BigCommerce or another applicable shopping platform. Once Instagram approves your account, you’re good to go.
Using the shopping features is simple: when you upload a photo, you tag the products in the photo, just like you’d tag friends in a group picture. Your followers can then click on the products pictured and view them on your website.
Instagram also has shoppable stories, where you can add a product sticker to a photo on your story. Instagram stories are just as important as posts, so don’t overlook them.
Key takeaways:
  1. Utilize all features that are available on any given social platform.
  2. Make it painless and easy for people to get onto your website.

Wendy’s

Wendy’s Twitter account sounds a lot like Pop-Tarts’–sarcastic and funny with lots of interaction and input from fans.brands on Twitter
Wendy’s does one important thing on Twitter that boosts their interaction and helps them classify as one of the best brands on social media: they stay on top of current events!
“Might need a Scott Frosty to ice down the beating Nebraska is taking,” they tweeted after one football game. Tweets like this get big interaction numbers–try almost 3,000 comments and 14,000 retweets on for size.
There’s always something going on in the world, whether sports or otherwise. Before you post on your social media accounts, spend some time scrolling through your feed and figuring out what’s in the news. Once you have a handle on what everyone is talking about, put your own spin on it.
social media best brandsWendy’s also has an excellent Facebook page that has two important things–customer service and seasonal posts.
You can incorporate these two things with your small business Facebook page, too. Facebook is a great place to provide customer service to your customers, whether through Messenger or by responding to comments. Just remember to actually follow up on the retribution you’ve promised.
And seasonal posts–content themed around whatever holiday is approaching–will always drive interaction and be a fun way to promote your business.

branded social content

Cisco

Cisco Systems, a technology company that’s a worldwide leader in the IT industry, knows what they’re doing when it comes to social media. Let’s start with theirLinkedIn.
Cisco was #4 on LinkedIn’s Top 10 Company Pages list in 2017. There are a few key reasons why the company was recognized as one of the best brands on social media.
best brands on social media
As we discussed earlier, sharing content on LinkedIn is important, and Cisco does a great job of it. But the company does another thing right, too: its company page.
Cisco’s LinkedIn copy is clear, concise, and immediately lets you know what you’re looking at. You can find a link to its website and see a map of where Cisco’s headquarters are located. You can even view a “stock snapshot” and see that Cisco was ranked on LinkedIn’s top companies list.
Every detail of Cisco’s page is deliberate.
As you craft copy to explain your own business on LinkedIn, make sure it speaks directly to your customers and their pain points. Give them a clear idea of how your products or services will solve their problems.
And make sure to fill out every facet of the page to give people the max amount of information possible about your business.
Cisco’s Facebook page is also knocking it out of the park with content:
  • A “What’s on your desk?” article with an employee.
  • A feel-good story about how Cisco helped Ellen surprise a high school football team
  • An interesting piece on how Instagram uses AI can detect cyber bullying
Cisco does a fantastic job of consistently sharing content that interests everybody.
best brands on social mediaCisco also understands how important video content is on Facebook. The company regularly holds live streams with the hashtag #CiscoChat, where employees and guests discuss topics that would be of interest to Cisco’s IT customers.
Cisco also has shared video profiles of its employees and short animated clips announcing company news.
So, what can you learn from Cisco’s Facebook page? First of all, don’t be afraid to mix it up. Don’t share the same type of content every day. Get creative and think about the different types of stories and information you could share.
And second, take advantage of Facebook videos and live streams! 55% of SMB owners say that video marketing is an essential ingredient in their marketing strategy. But since 47% of all businesses don’t upload any videos, this is a place where you can get ahead of the game and become one of the best brands on social media.
Just make sure your videos are top-notch because every second matters. As consumers scroll through Facebook, many of them only watch a few seconds of any video they see. So this is an important area in which to invest time and money.
Live streams are also an easy way to drive more views to your page. Like Cisco, figure out what your audience is interested in and then bring in an influencer from your niche to have a conversation on the topic. If you’re out of the office at an industry event, that’s a great time to go live, too.

Target

Target’s Facebook page is every bit as good as Cisco’s: the retail giant shares videos, content, and provides great customer service.
Target also does a great job on Pinterest. The brand covers such a wide variety of products that it may have been difficult to narrow things down. But Target’s Pinterest contains fun boards such as “Baby Style,” “Elf on the Shelf ideas,” and “Wedding Registry Ideas.”best brands on social media
Pinterest is an important platform. Pins are 100% more spreadable than a tweet. Better yet, Pinterest even provides educational workshops and webinars to help your small business succeed on the virtual bulletin board.
As a small business, how should you structure your Pinterest boards? Try having a board where you pin photos of people using your product, if applicable. And then create several boards that focus on topics your audience would be interested in.
That’s what Target does, and it works for their ten million monthly viewers!
You can also create a board where you pin blog posts from your website. Each pin that Target adds contains a link back to their site. This is great for SEO!

Letterfolk

Letterfolk is a family-owned home decor company that creates and sells small felt letterboards. And their 300k+ Instagram followers are loving it.
Why is Letterfolk’s Instagram so popular? Simple: people can relate to it.
It’s easy to tell that Letterfolk is family-run. The husband-and-wife team behind the business doesn’t shy away from sharing the nitty-gritty day-to-day details about life as entrepreneurs.
great brands on social media
Letterfolk’s feed is full of photos of the letterboards–containing quotes such as “For Halloween, I would love to dress up as a well rested mom who arrives on time” and “One does not simply walk out of Target with an empty cart.”
The most important thing about these images is that they’re taggable. A quick scroll through the comment section on Letterfolk’s Instagram reveals that nearly every comment is someone tagging their friend (or maybe even two or three of their friends).

Start Making Your Way into the Best Brands on Social Media Club

As you plan content for your small business Instagram account, put yourself in your followers’ shoes. If you saw your post in your own news feed, would you tag a friend to share it with? If so, you’re on the right track!
But if not, you may want to consider changing up the type of content you’re posting.
Your follower count can skyrocket from users tagging their friends in your posts. And before you know it, you might be one of the best brands on social media.
Looking to take these tips and put them on the fast track? Well that’s what we’re here for. We offer full service social media management packages to get your business on the right track and moving right on past your competitors.
Contact us today to learn more about the custom options we have to help you be one of the best brands on social media!
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SEO Competition 2019: Google Ranking Factors For Bloggers & Marketers

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It is said that 97.8 million blog posts are published on Web sites every day only on WordPress and there are several other CMS available. So, you can imagine the competition for coming on the first page of Google Search. There is an old saying in digital marketing “If it’s not on the first page of Google Search, its invisible to the world”.


Google search uses the algorithm of PageRank to rank a website in their Google’s search engine results which was public previously but now it is hidden. There are a number of factors considered by Google ranking algorithm to decide the ranking of web pages on a particular keyword. According to Google, they use over 100 ranking factors. In this blog post, we will discuss those Google ranking factors 2019 one by one. It’s a long journey. So, Let’s get started
These Google ranking factors are not in any particular order but each one of them has the significance of their own.

i. Keyword in Domain

The domain that contains keyword will boost the ranking of a site. If the keyword is present in your domain’s first word then it will be an advantage for your website.

ii. Keyword in Subdomain

If the keyword is present in the subdomain of your website than it will boost the rankings. The subdomain is the part of the domain like we have the domain like abcd.com and its subdomain is eat.abcd.com.

iii. Public Vs. Private WhoIs

Public WhoIs information is better as compared to private WhoIs because in private WhoIs we can’t check WhoIs information for their website. Their website had the privacy protection on their WhoIs. This leads to the decrease of the ranking of the website.

iv. Country TLD Extension

Using a Country TLD (Top Level Domain) helps to get our website at good rank but this can become a disadvantage also because countries TLDs are country specific domains like (.in, .nz, .ca).

v. Keyword in Blog Title

The title appears first on Google’s search results. Keyword in the title can boost website’s ranking and will also improve the SEO of our website.

vi. Keyword in Description

Most of the writers prefer to use more keywords in the description to boost the Google ranking. Keyword in the description can create a big impact on CTR which leads to better ranking.

vii. Length of the content

Content length has the correlation with the SERP and it helps in getting good rank in Google rankings. Google’s algorithm prefers content with more length as compared to shorter content. The average word count of the web pages on the first page of the Google Search is 1400 Words. Also longer content means higher keyword density.

viii. Table of Contents

Content with more table of contents can help in boosting the ranks of the website. Table of contents also can be viewed in the site links that are displayed on Google’s search results.

ix. LSI Keywords in Title and Description

LSI (Latent Semantic Indexing) is the method by which Google can identify the meaning of the words that have more than one meaning. LSI keywords can be used in the title and description of your website.

x. Page Covers Topic

Content that covers the each and every point will get more ranking in Google. Content that covers the topic partially will not get enough boosts in ranks. This is also co-related to length of the article as longer the article better chances are you will cover the whole topic.

xi. Page Loading Speed (HTML)

Among the top search engines, Google and Bing use Page loading speed to rank the websites. These search engines use HTML Codes to check the page loading speed.

xii. Entity Match

If the content of the page contains entity for which the user is looking for then the website will get the rank boost.

xiii. Google Hummingbird

Google Hummingbird is the fast and accurate algorithm used by Google to rank the websites. With hummingbird algorithm, Google can go in depth to the keywords and provide the most suitable search results to users.

xiv. Duplicate Content

A site that has the duplicate content will never get the boost in ranking. Content that is copied from another website or created with tool can’t get the boost in in their search rankings.

xv. Image Optimization

Many users like to search content by using images. Images search ranking works on the basis of their file name, title, description and caption.

xvi. Multimedia

Multimedia is also a major factor in Google rankings. Multimedia consists of Images, Videos, and Songs etc. that can be used in content. According to study, every content must contain at least one image.

xvii. PageRank Algorithm by Google

PageRank is the algorithm which is used by Google Search to rank websites in Google’s search engine results. Pages that have more authorities are more likely to get a good rank in Google rankings.

xviii. URL Length

URL (Uniform Resource Locator) length is also an important factor in Google rankings. If your URL length is long then it may affect the page’s search visibility. Shorter length URLs looks better and also helps to increase the rank of your website.

xix. URL Path

URL Path is the path of different pages of your website. A decent website contains home, about us and contact us page. If about us page is the closest age to the home page then it will get authorities faster as compared to that page whose path is longer.

xx. Human Editors

It is not confirmed but according to news, Google has filed a patent that will allow human editors to grow the website content for the boost in SERP.

xxi. Wordpress Tags

If we are writing an article then it must contain WordPress tags. According to Yoast, contents should be interrelated with each other. If you have written 2 paragraphs then those 2 paragraphs should be interrelated with each other.

xxii. Quality of Content

If your content is creative and effective then it can increase your rank among the other websites. Content is the key of any website. Content should be made according to user requirements and it shouldn’t contain more hard words. It should be eye-catching that can be easily seen on top searches of Google.

xxiii. Contact Us Page

Contact Us Page is the must required page on the website. If anyone wants to connect with your company then they can easily contact you. Google prefers those websites that have sufficient amount of contact data and if your contact information matched with your WhoIs data then it will be beneficial for your website.

xxiv. SSL Certificate

Nowadays security comes on the top priority before creating any website. According to Google, HTTPS is now used as a ranking signal. You need to add SSL Certificate in your site server to use HTTPS connection, which is important for securing our website from any malicious attacks during online data transmission. Currently, Google Chrome 68 will mark all HTTP sites as “not secure” in address bar.
You find low-cost trusted HTTPS/SSL certificates from the list of cheap DV SSL certificate providers according to your need.

xxv. Youtube

Youtube is one of the top websites by which you can improve rank and you can promote your businesses & websites. Adding a video to Youtube on the content of your web page can improve your search engine ranking factor.

xxvi. Google Analytics and Google Search Console

Some people think that if they’ll install more programs then it will improve their indexing but this is a myth in people’s mind. This can decrease the rankings of your website as installing more programs can decrease the loading speed of your website.

xxvii. User Reviews

User reviews and comments can also help to increase your website’s rank. Google uses many online reviews platforms like Yelp.com in Google’s algorithm to know the reputation of sites.

xxviii. Guest Posts

Guest posts can help your site to grow the rank. By using the links in the guest post we can grow our website but guest post links are not powerful as like editorial links.

xxix. Links From 301

Links from 301 can decrease the PageRank sometimes. During redirecting the links to direct links, some data may lose. But according to Matt Cutts, 301 links are very much similar to direct links.

xxx. Word Count of Linking Content

If we have written two posts, one post is of 2000 word and another one is of 1500 word then the links which are used in 2000 word is more valuable than the links created in 1500 word post.

xxxi. RankBrain

It is the Artificial Intelligence algorithm of Google which is used to see that how people interacts with the search results of Google.

xxxii. CTR for a Keyword

CTR is the click-through rate and it is the most important factor in increasing the ranks of the website. Google says that if the page is clicked more in CTR then the site will get SERP boost.

xxxiii. Bounce Rate

It calculates the percentage of users who visit only one page of the website. Google uses bounce rate for testing the quality of the website.

xxxiv. Direct Traffic

Direct traffic plays an important role in increasing the ranks of the website. Google uses Google Chrome to check for the users who visited sites. Sites that have direct traffic is more valuable than the sites that have less number of direct traffic on their website.

xxxv. Repeat Traffic

Sites which have the more repeated users will also get the boost in ranking.

xxxvi. Pogosticking

It should be less on website’s search results. Due to Pogosticking user will bounce to the other search results to get the better solutions to their problems.

xxxvii. Blocked Sites

There are many users that use tool to block unwanted sites like Google Chrome. It will prevent the user from visiting the unauthorized sites. The website like these is not likely to do well in Google search algorithms.

xxxviii. Chrome Bookmarks

Many people use bookmarks to bookmark a website so that in future they can easily open that website in one click. Websites which gets bookmarked will get the boost in the ranking of Google.

xxxix. Number of Comments

Comments can help in boosting the ranking of your website. The website that have lots of comments, this means that website is more user interactive that will boost your website’s ranking.

xxxx. Dwell Time

Dwell time is the time measured by Google to calculate the time i.e for how much time people stay on your website from Google’s search results. Higher the dwell time better will be your ranking in Google search.

xxxxi. Transactional Searches

Sometimes Google searches differently for the keywords related to shopping like we are searching for flights. So, in this websites with the better interface will get the higher ranking.

xxxxii. Local Searches

Google searches for local places like if someone wants to go outside for dinner then it will search the nearby places of restaurants.

xxxxiii. Top Stories Box

We can use some keywords by which our article will get displayed in the top stories box.

xxxxiv. Shopping Results

When someone searches for some product then Google shows the top shopping searches.

xxxxv. Domain Diversity

Domain diversity comes from the major factor of SEO (Search Engine Optimization) to increase site’s rank on Google SERPs. It is used to add more inbound links to increase the traffic and rank.

xxxxvi. Easter Egg Results

Google contains millions of data and files, and because of this Google sometimes shows the different result instead of the actual result.

xxxxvii. Brand Name Anchor Text

These texts are used for the brands and more likely for boosting the ranks. Brand Name Anchor Texts are simple but they are strong to boost the ranks.

xxxxviii. Facebook Page and Likes in Site

If we want to increase the rank then Facebook is the important social tool to promote businesses and websites. A person who has a Facebook page with the huge number of likes can easily increase the rank of a website.

xxxxix. Site has Twitter Profile

A company that owns a twitter profile with lots of followers can be used to increase the brand of the company and rank of a website.

xxxxx. LinkedIn Page

LinkedIn is the social platform for professionals, business persons, and famous personalities. In LinkedIn there are many businesses has their company page. Having a company Linkedin profile can boost your Google ranking.

xxxxxi. Brand on Top Stories

Brands that are displayed on the top stories of Google’s search results will get the boost in rankings.

xxxxxii. Panda Penalty

Panda Penalty is the penalty imposed by the Google on the websites that have low-quality content. If your website comes under this, it’s a very bad news for you and your business.

xxxxxiii. Redirects

Redirects should never appear on our websites. If redirects caught then your website has to suffer from penalties or the site will be de-indexed forget about ranking.

xxxxxiv. Popups

Popups can become the disadvantage for any site that shows popups on opening a site. Popups would not appear to the user if you want to increase your site ranking. There should be no distracting ads and popups on your website.

xxxxxv. Gibberish Content

Gibberish content is the content which makes no sense. Hackers and spammers can easily generate gibberish content to harm systems.

xxxxxvi. Doorway Pages

Some websites use doorway pages that redirect to another page. These are the pages that don’t open the actual page but it will redirect users to another page. If Google cathes you deceiving its users you will never get to see your web page on first rank and it can also de-index your website

xxxxxvii. Hiding Affiliate Links

Hiding the affiliate links can cause a penalty to the website. Many websites use too many affiliate links on their sites, because of this they make code shorter with cloaking that’s why these website gets penalized.

xxxxxviii. Fred

Fred is the nickname which was given to the Google updates. Fred focuses on the low value content sites that only focus on revenue, not on users.

xxxxxix. Autogenerated Content

If you produce autogenerated content then your site will be de-indexed. There are many sites which autogenerate content by use of tools and by use of Markov Chains. These websites are most likely to lose their Google ranking.

xxxxxx. Meta Tag Spamming

Most of the owner use keywords in the title and description to divert the algorithm, Google may hit those websites and penalize them for deceiving its users.

xxxxxxi. Widget Links

There are some links that can affect the site’s PageRank. These links came from the widget which we use for our website.

xxxxxxii. Unnatural Links

Unwanted Links can cause harm to your website by hacking and another malicious method. Unnatural links can drop your website’s rank.

xxxxxxiii. Google Sandbox

It is a filter that is placed on websites when we get the huge number of links then Google Sandbox will limit the visibility of the website in search engine.

xxxxxxiv. Google Dance

It is the term used by Google when its ranking fluctuates. When Google rebuild its ranking data of different websites then it can happen. According to information, the Google dance will happen 30 times per year.

xxxxxxv. Disavow Tool

It is the tool of Google search console which is used to remove the unwanted inbound links coming into the site. This tool is used to prevent the site from link-based penalties.

xxxxxxvi. Domain Age

Matt Cutts, former head of Google web spam said that it doesn’t matter that what is the age of your domain. Domain age is not an important factor, because ranking depends upon the content of your website.
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