Still Professional Bloggers Can Earn $100 A Day Via Google AdSense

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Earning $100, $200 or even $300 per day with Google AdSense can be done from a home office. Many website owners are doing it. The only thing you need is planning, work, determination, and passion about your topic or niche.

Term Definitions   

Before diving into the exact process, here's some terminology for better understanding of Google AdSense.

AdSense: AdSense is when you place Google Ads on your website, and when a visitor from your website clicks on an ads, Google pays you 68% of what the advertiser pays them. It's free to sign up.

CTR: Your ad Click-Through Rate is the number of ad clicks divided by the number of individual ad impressions. Suppose you are showing 3 AdSense ads on every page of your website, 1 page view is equal to 3 ad impressions.

CTR = Clicks / Ad Impressions X 100

Suppose, you get 5 clicks out of 500 ad impressions, your CTR would be 1% (5/500X100).
CPC: Cost Per Click is the revenue you earn each time a visitor clicks on your ad. CPC is determined by the advertisers. In some competitive niches like finance, marketing, online products etc. advertisers may be willing to pay more per click than others.

CPM: CPM means “Cost Per 1000 Impressions.”

Sometimes advertisers opt for CPM ads instead of CPC and set their price for 1000 ad impressions. And they pay each time their ads appear on any website.

What It Takes To Make $100 A Day With AdSense

When your CTR is 1% and your average CPC is $0.25. it’s quite achievable to make $100 dollars a day, and lots of people are doing it. Let's assume that a Page View = An Ad Impression. 
  • To make $100 everyday you need 40,000 Page Views/day Or, 400 Clicks a day @ 1% CTR and $0.25 CPC. For 40,000 Page Views you have to produce 500 awesome articles on your website. These pages must attract at least 80 or more page views everyday. 

    These articles can be as little as 300 words. Always include a YouTube video on every article page you create. Many people writing a book, can simply write their book on their website and make money simply by writing it. You can also get your visitors to contribute their story ideas. This gets you free content and engages your followers. 
  • Apart from CPC, you will also earn from your CPM ad impressions. Irrespective of any niche, the average CPM earning is $1 to $1.5 per 1,000 impressions. You can make $40 to $60 per day from 40,000 page views.
  • You can also sell your Ad space directly or via BuySellAds.com, and generate $6,000 Per Month on an average from 40,000 page views. Check out how webmasters are making $6,000 to $8,000 Per Month from BuySellAds with forty thousand page views per day. So your daily earning will be $200 (6000/30=200).
  • A niche website with high quality articles works well with affiliate marketing. You can might be able to earn $40 to $80/day from affiliate selling with correct implementation and execution.
Now your total earning per day is $100 + $40 + $200 +$40 = $380 from CPC, CPM, Direct Ad Sell, Affiliate Marketing for 40,000 page views per day. I’ve taken the lowest possible earnings from all the 4 sources.

$380 per day means $11,400 per month (380X30= 11,400) Or, $136,800 per year (11,400X12=136,800). 

When deciding to be in the 'Creating Content Business' your desired earning of $100 per day from Google AdSense is achievable. 1,000s of people are making money by writing articles, and you can do it too, when you are Focused!
Where do I paste AdSense code in Blogger?
Blogger
  • Copy the serving code of the zone or a specific ad.
  • Go to the dashboard of your blog.
  • Click "Layout" tab to edit it.
  • Click "Add a Gadget" (either on the side or at the bottom)
  • Under the Basics list, choose the HTML/JavaScript.
  • Paste the serving code to the Content box, and click Save.

What to do if AdSense isn't turning on
  1. Sign in to Blogger.
  2. In the top left, click the Down arrow .
  3. On the Blogger dashboard, click the blog you want to put AdSense ads on.
  4. In the left menu, select Layout.
  5. Under the AdSense gadget, click Edit.
  6. Click Save.
  7. Repeat Steps 4 and 5 for every AdSense gadget on your blog.

P.S. The above results can be possible if you produce at least 200 to 250 great articles or blog posts per year for 2 years. So how much traffic you actually need to make $100 per day from Google AdSense – It’s way less than 40,000 Page Views Per Day!
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I had Quited Professional Blogging but Still I Am Writing As Guest Blogger but Why?

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Why is that around 90% of people quit blogging within a few months of starting? Blogging can be a very lucrative way of making money while enjoying yourself, yet only around 10% of those who start actually succeed in making more than just a few dollars. In fact, some make nothing at all!



Why is this? Here are some of the more common reasons for newbie bloggers to give up before they have given themselves a chance to become successful. There are generally two major reasons: they are too impatient and they go about it the wrong way. There are no tricks to become a successful professional blogger – just patience and doing things correctly and in the right order.

1. Impatience is Not a Virtue!

Unless you are extremely lucky, it takes time to make money online. Sure, you will read about those claiming to have become millionaires overnight – “just purchase my system and you can too!” They are misleading you – it just doesn’t happen.

Whether you are selling affiliate products on a regular website, promoting your own products or blogging professionally, you will not become successful overnight. It takes time and patience! To make money you need a following: a good readership. It can take a few months to build up a consistent flow of regular readers, providing the traffic that will eventually be the source of your income.

If you keep writing good content, interesting blog posts that provide information and solve a few problems, then you will begin to be noticed. By monetizing your blog immediately people will think you are only trying to make money from them and not offering them valuable content. Be patient; leave it for 3 months or so before trying to monetize your blog, or at least until you have a good regular readership that leaves comments and becomes involved.

2. Lack of Motivation

Many bloggers lose their motivation after a few weeks. It’s not easy to keep writing interesting information week after week and only getting a few visitors. Many people give up because they lose heart. It takes time to build up a strong following. This will usually begin as a dribble – one or two people noticing your blog, then a few more, then it turns into a small steam.A few readers mention your blog to others on a forum and

A few readers mention your blog to others on a forum and eventually, you wake up one morning and the stream has begun. If you stay motivated, and keep writing good useful content, you will eventually have enough regular readers to consider offering a few ads and you might even review one or two products.

3. Love Writing and Love Your Niche

Your passion for your niche will show up in your writing. If you don’t like writing then don’t run a blog – unless you have somebody to write your posts for you. It is okay to use a blog post ghostwriter, but your knowledge and passion must still shine through no matter who does the writing! Your blog will be judged on its content.

Do not be too restrictive in your topics: write on many different aspects of your niche. You have many readers to keep interested, and they are not all interested in on-page SEO. Some might prefer off-page SEO, others link building and yet others be more interested in the black hat SEO methods. Be eclectic in your writing.

4. Be Unique!

The last thing a good blogger should do is trawl other blogs and copy what they are writing. You must be unique in what you write. This is not always possible, of course, but you can keep your readers coming back for more by reading yourself as one of them.

For example, if you are writing about SEO then it is difficult to be unique about the Google algorithm updates that every other professional blogger will be writing about. However, if you can find a fresh outlook on the subject that you were once looking for, then that can help you.

If most bloggers are focusing on the benefits of Google’s new Hummingbird algorithm, perhaps you could point out a few negative aspects and what your readers could do to avoid these. Very few things are 100% positive, so by looking at the negatives, you could provide your readers with very useful information that most others have missed.

5. Content is Important!

Avoid writing drivel and treating your readers like idiots. They are likely intelligent and interested people, seeking answers to their questions and solutions to their problems. If their niche involves money rather than their hobby, then they will be seeking guidance from you as to how they can make money themselves. If you can’t make money, then how can you teach them how to do so?

Readers can spot poor information and scraped content a mile away. Poor information is that which is already well-known online and scraped content is software-generated from other online content. Each of these can be easily spotted. So don’t copy content from other blogs or articles, but write your own based on your own personal knowledge. That is what people want – give them what they want and they will respect you and your blog. Readers can spot honesty in writing, believe it or not!

6. Think Language!

An important issue regarding language is that bloggers from non-English speaking countries may experience problems getting high rankings in the USA, Europe, and Australasia. This is a very large potential readership and client base to be excluded from.

In such cases, it might pay to have your blog content written for you by a professional writer. Alternatively, you could use a translation service the other way – to have your blog translated from your language to English. Many people quit blogging because they cannot participate in the English-speaking market.

7. How to Promote Your Blog

An important reason why people quit blogging is that they cannot promote their blog effectively. They might rely totally on SEO and hope to get their blog listed on Page #1 on Google. Yes, that might work after a few months or years, but what makes you think that your blog is amongst the top 10 in the world for your niche?

Here are some questions for you to answer:
Is your site registered with Google Webmaster Tools?
Do you have a professional-looking Facebook business page for your blog?
Do you have a Google+ page with +1 chicklets on each post?
Do you have a Twitter account?
Do you have a LinkdIn account with connections to others in your niche?
Are you using Pinterest to your advantage?
Have you made a video and published it on YouTube – all you need is a simple webcam!
Do you publish your articles in PDF format, or even published an eBook on PDF directories?
Do you take part in forums, and attach your forum name to your Google+ Profile?

Each of these should include a link somewhere to your blog. Remember why most people quit blogging because of a lack of traffic? Then each one of these can get you the traffic you need to be successful.

8. Guest Blogging

The best way to promote your blog is to get readers from other blogs. Make a list of other professional blogs in your niche and ask if you can guest blog for them. You are unlikely to be accepted immediately. You must first make intelligent comments in these blogs, perhaps solve some problems and in general, show that you are an expert. You might then get an invitation to guest blog, but if not then why not ask? You get nowhere if you never try!

Why Most People Quit Blogging: Conclusions

Most people quit blogging because:
They have no patience
They lose motivation
They have a ‘me too’ mentality, rather than be unique
They cannot write interesting content
They cannot promote their blog

You will never be a successful professional blogger if you are too shy to ask: ask people to follow your blog, ask if you can guest blog and ask readers what they want to read.

Don’t Quit Blogging

Be pushy, find new ways to keep your readers happy and make sure as far as you possibly can that new reader are constantly being exposed to your blog. Then you will have a good chance of achieving success as a professional blogger.

To run a successful blog is a dream for many. And it’s no wonder: the benefits can be huge. You can make money through the traffic you receive and affiliate marketing, fortify your social media presence and enhance your brand awareness- whether that brand is you or your company.

To become a successful blogger, however, requires hard work and determination. You can’t simply start a blog and hope for the best. In order to thrive as a blogger, you’ll have to consistently publish quality content that stands out, solves problems, entertains and attracts an audience that keeps coming back for more.
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403 Forbidden Error: Instantly Fix Issues on Wordpress Blog and Website

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Did you just try to access your WordPress site only to be hit by some message telling you something is “Forbidden” or that you don’t have permission to access something on your site? If so, you’ve likely run into the 403 Forbidden error on WordPress.
Seeing an error on your WordPress site can be frustrating and deflating, which is why we’ve created this detailed guide to help you fix the 403 Forbidden Error on WordPress and get your site functioning again as quickly as possible.
Let’s get started without any further introduction because we’re sure you just want to fix your site!
  • What is the 403 Forbidden error
  • How to fix the 403 Forbidden error
  • What is the 403 Forbidden Error?

    Like many other common WordPress errors, the 403 Forbidden error is an HTTP status code that a web server uses to communicate with your web browser.
    403 forbidden error in Chrome403 forbidden error in Chrome
    Quick background on HTTP status codes – whenever you connect to a website with your browser, the web server responds with something called an HTTP header. Usually, this all happens behind the scenes because everything is working normally (that’s a 200 status code, in case you were wondering).
    However, if something goes wrong, the server will respond back with a different numbered HTTP status code. While these numbers are frustrating to encounter, they’re actually quite important because they help you diagnose exactly what’s going wrong on your site.
    The 403 Forbidden error means that your web server understands the request that the client (i.e. your browser) is making, but the server will not fulfill it.
    In more human-friendly terms, it basically means that your server knows exactly what you want to do, it just won’t let you do it because you don’t have the proper permissions for some reason. It’s kind of like you’re trying to get into a private event, but your name got accidentally removed from the guestlist for some reason.
    Other HTTP status codes mean different things. We’ve written guides on fixing issues with 404 not found errors, 500 internal server errors, 502 bad gateway errors, and 504 gateway timeout errors.

    What Causes the 403 Forbidden Error on WordPress?

    The two most likely causes of the 403 Forbidden Error on WordPress are:
    1. Corrupt .htaccess file
    2. Incorrect file permissions
    It’s also possible that you’re seeing the error because of an issue with a plugin that you’re using at your site. In this article, we’ll show you how to troubleshoot all of these potential issues.

    403 Forbidden Error Variations

    Like many other HTTP status codes, there are a lot of different variations for how this error code presents itself.
    Here are some common variations that you might come across:
    • “Forbidden – You don’t have permission to access / on this server”
    • “403 – Forbidden: Access is denied”
    • “Error 403 – Forbidden”
    • “403 – Forbidden Error – You are not allowed to access this address”
    • “403 Forbidden – nginx”
    • “HTTP Error 403 – Forbidden – You do not have permission to access the document or program you requested”
    • “403 Forbidden – Access to this resource on the server is denied”
    • “403. That’s an error. Your client does not have permission to get URL / from this server”
    • “You are not authorized to view this page”
    • “It appears you don’t have permission to access this page.”
    If you’re on an Nginx server, it will look like this below. Basically, if you see any mention of “forbidden” or “not allowed to access”, you’re probably dealing with a 403 Forbidden error.
    What the 403 Forbidden Error looks like at KinstaWhat the 403 Forbidden Error looks like at Kinsta

    How to Fix 403 Forbidden Error on WordPress

    To help you fix the 403 Forbidden Error on your WordPress site, we’ll cover five separate troubleshooting steps in detail:
    • File permissions
    • .htaccess file
    • Plugin issues
    • CDN issues
    • Hotlink protection

    1. File Permissions

    Each folder and file on your WordPress site’s server has its own unique file permissions that control who can:
    • Read – see the data in the file/view the contents of a folder.
    • Write – modify the file/add or delete files inside a folder
    • Execute – run the file and/or execute it as a script/access a folder and perform functions and commands.
    These permissions are indicated by a 3-digit number, with each digit indicating the level of permission for each of the 3 categories above.
    Normally, these permissions just “work” for your WordPress site. However, if something gets messed up with the file permissions at your WordPress site, it can cause the 403 Forbidden error.
    To view and modify your site’s file permissions, you’ll need to connect via FTP/SFTP. Here’s how to use SFTP if you’re hosting at Kinsta.
    For the screenshots in the tutorial below, we’ll be using the free FileZilla FTP program. The basic principles will apply to any FTP program, though – you’ll just need to apply them to a different interface.
    Once you’re connected to your server, you can view a file or folder’s permissions by right-clicking on it:
    View file permissions in FileZillaView file permissions in FileZilla
    Of course, manually checking the permissions for each file or folder isn’t really an option. Instead, you can automatically apply file permissions to all the files or folders inside of a folder.
    According to the WordPress Codex, the ideal file permissions for WordPress are:
    • Files  – 644 or 640
    • Directories – 755 or 750
    One exception is that your wp-config.php file should be 440 or 400.
    To set these permissions, right-click on the folder that contains your WordPress site (the folder name is public at Kinsta). Then, choose File Attributes:
    Bulk edit file permissions in FileZillaBulk edit file permissions in FileZilla
    Enter 755 or 750 in the Numeric value box. Then, choose Recurse into subdirectories and Apply to directories only:
    File permissions for WordPress directoriesFile permissions for WordPress directories
    Once you’ve applied the correct permissions for directories, you’ll repeat the process for files. Only this time:
    • Enter 644 or 640 in the Numeric value box
    • Choose Recurse into subdirectories
    • Choose Apply to files only
    File permissions for WordPress filesFile permissions for WordPress files
    To finish the process, you just need to manually adjust the permissions for your wp-config.php file to make them 440 or 400:
    File permissions for wp-config.php fileFile permissions for wp-config.php file
    If file permissions issues were causing the 403 Forbidden Error, your site should now start working again.

    2. .htaccess File

    Kinsta uses the NGINX web server, so this potential issue doesn’t apply if you’re hosting your site at Kinsta because Kinsta sites do not have a .htaccess file.
    However, if you’re hosting elsewhere and your host uses the Apache web server, one common cause of the 403 Forbidden error is a problem in your site’s .htaccess file.
    The .htaccess file is a basic configuration file used by the Apache web server. You can use it to set up redirects, restrict access to all or some of your site, etc.
    Because it’s so powerful, even if a little mistake can cause a big issue, like the 403 Forbidden error.
    Rather than trying to troubleshoot the .htaccess file itself, a simpler solution is to just force WordPress to generate a new, clean .htaccess file.
    To do that:
    • Connect to your server via FTP
    • Find the .htaccess file in your root folder
    • Download a copy of the file to your computer (it’s always a good idea to have a backup just in case)
    • Delete the .htaccess file from your server after you have a safe backup copy on your local computer
    Delete the .htaccess fileDelete the .htaccess file
    Now, you should be able to access your WordPress site if your .htaccess file was the issue.
    To force WordPress to generate a new, clean .htaccess file:
    • Go to Settings → Permalinks in your WordPress dashboard
    • Click Save Changes at the bottom of the page (you do not need to make any changes – just click the button)
    How to generate a new, clean .htaccess fileHow to generate a new, clean .htaccess file
    And that’s it – WordPress will now generate a new .htaccess file for you.

    3. Deactivate and then Reactivate Your Plugins

    If neither your site’s file permissions nor .htaccess file are the problems, the next place to look is your plugins. It could be a bug in a plugin or a compatibility issue between different plugins.
    No matter what the issue is, the easiest way to find the problematic plugin is with a little trial and error. Specifically, you’ll need to deactivate all of your plugins and then reactivate them one by one until you find the culprit.
    If you can still access your WordPress dashboard, you can perform this process from the normal Plugins area.
    If you cannot access your WordPress dashboard, you’ll instead need to connect to your WordPress site’s server via FTP/SFTP (here’s how to connect via SFTP at Kinsta).
    Once you’re connected to your server via FTP:
    1. Browse to the wp-content folder
    2. Find the plugins folder inside of the wp-content folder
    3. Right-click on the plugins folder and choose Rename
    4. Change the name of the folder. You can name it anything different, but we recommend something like plugins-disabled to make it easy to remember.
    Rename the plugins folderRename the plugins folder
    By renaming the folder, you’ve effectively disabled all the plugins at your site.
    Now, try accessing your site again. If your site is working, you know that one of your plugins is causing the 403 Forbidden error.
    To find the culprit, reactivate your plugins one-by-one until you find which plugin is causing the issue.
    After changing the file name of the plugins folder, you should see a number of errors that say plugin file does not exist when you go to the Plugins area on your site:
    What happens after renaming the plugins folderWhat happens after renaming the plugins folder
    To fix this issue and regain the ability to manage your plugins, use your FTP program to change the name of the folder back to plugins. So, if you renamed it to plugins-disabled, just change it back to plugins.
    Once you do that, you’ll see the full list of all your plugins again. Only now, they’ll all be deactivated:
    Reactivate your plugins one by oneReactivate your plugins one by one
    Use the Activate button to reactivate them one-by-one.
    Once you find the plugin that’s causing the issue, you can either reach out to the plugin’s developer for help or choose an alternate plugin that accomplishes the same thing (we’ve collected the best WordPress plugins here).

    4. Deactivate CDN Temporarily

    If you’re getting 403 forbidden errors on your assets (images, JavaScript, CSS), it could be a problem with your content delivery network (CDN). In this case, we recommend temporarily disabling your CDN and then checking your site to see if it works. If you’re a Kinsta client, click into your site and then on the “CDN” tab. Click the “Disable CDN” button.
    Disable CDNDisable CDN

    5. Check to See If Hotlink Protection Is Misconfigured

    Hotlinking is when someone adds an image to their site, but the hosted link is still pointed to someone else’s site. To prevent this, some will set up what is called “hotlink protection” with their WordPress host or CDN provider.
    When hotlink protection is enabled, it will typically return a 403 forbidden error. This is normal. However, if you’re seeing a 403 forbidden error on something you shouldn’t be, check to make sure hotlink protection is configured properly.

    Still Having Issues? Reach Out to Your Hosting Provider

    If none of the above solutions worked for you, then we recommend reaching out to your hosting provider. They can most likely help you pinpoint the issue and get you back up and running. If you’re a Kinsta client, open up a support ticket with our team. We are available 24/7.

    Summary

    The 403 Forbidden error means that your server is working, but you no longer have permission to view all or some of your site for some reason.
    The two most likely causes of this error are issues with your WordPress site’s file permissions or .htaccess file. Beyond that, some plugin issues might also cause the 403 Forbidden error. Or it could be that something is misconfigured with hotlink protection or your CDN.
    By following the troubleshooting steps in this guide, you should be able to get your site back to working in no time.
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Pro Bloggers Can Try These 25 Top Rated Keywords in 2020

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Do you know how Google makes a lot of money?. Surprisingly, 97% of its revenue comes from online pay-per-click advertising. Millions of companies pay pennies or dollars each time when a user clicks on their Google Adwords ads.
Where Does Google Make Its Money? [ infographic ]
Larry Kim, the Founder & CTO of WordStream, provider of the 20 Minute PPC Work Week and Google Ads Grader shared the search company’s research into the keyword categories that fuel Google’s market domination of PPC advertising – and which ones are the most expensive to bid on.
Google Ads is a powerful tool for your business to reach new potential customers. Unlike SEO, AdWords PPC has an immediate effect, it allows you to target on the keywords related to your business that you want to rank well, and it enables your business to set a budget and make budgets.
Marketing and advertising always arrive at ROI, and as long as most of them turn to customers, you can get a strong ROI with AdWords with a higher CPC. Many keyword categories in Infographic are for high-value items such as “business services” and “insurance”. Products or services with large value tags can support more expensive advertising.

Top 10 Most Expensive Google Keywords

  • Business Services: $58.64
  • Casino: $55.48
  • Insurance $54.91
  • Lawyer: $54.86
  • Asset Management: $49.86
  • Cash Services & Payday Loans: $48.18
  • Cleanup & Restoration Services: $47.61
  • Degree: $47.36
  • Attorney$47.07
  • Medical Coding Services: $46.84
If you are a new Google Ads user or you are considering entering one of these industries then be prepared to PPC rate for top keywords. While some may start providing better treatment facilities, keep in mind that you are one of the most expensive niche groups, and you have to pay more for those high CPC keywords.
If you want to target on the insurance keywords, you will spend an average of $ 54.91. So, whenever someone searches Google for a keyword like “Buy Auto Insurance Online” or “Online Insurence”, and clicks on your PPC campaign ad unit (which appear with the “Ad” label above and below Google’s organic search results), Google charges that advertiser almost $54.91(average).
So, suppose that an advertiser gets 10 clicks per day on that ad. An advertiser must pay:
  • 10 * $54.91 =  $5,49/day.
  • 30 * $5,49.1 = 16473/month.
  • 12 * $16473 = $2 million/year (approx).
So if you’re thinking about advertising on Google but worried about how expensive it seems to target keywords you want, just remember: these costs are the average.
  1. Loans (ex:- “Car loans”, “Auto loan ” and “Home Loan”)
  2. Mortgage (ex:- “Mortgage Services” and “Remortgage ”)
  3. Credit (ex:- “Home Credit” and “Credit Buyer”)
  4. Lawyer (ex:- “Criminal Lawyer,” “Defense Lawyer”, Top  lawyer)
  5. Attorney (ex:- “Defense Attorney”, “Personal Injury Attorney” )
  6. Donate (ex:- “Donation Centers,” “Donate for Child”)
  7. Degree ( ex:- “Bachelors Degree Course ”)
  8. Conference Call (ex:- “Top Conference Call service,” “Toll-free Conference Calls”)
  9. Trading (ex:- “Online Trading Service” “Online Stock Trades”)
  10. Software (ex:- “CRM software,” “Best Primavera Software”)
  11. Web Hosting (ex:- “Shared Hosting,” “Managed Web Hosting Solution”)
  12. Claim (ex:- “Medical Claim,” “Accident claims”)
  13. Recovery (ex:- “Computer Data Recovery,” “Hard Disk Data Recovery”)
  14. Transfer (ex:- “Zero apr Balance Transfer,” “Credit Card Balance Transfer”)
  15. Gas/Electricity (ex:-“Commercial Electricity Price Comparison,” “Best Commercial Electricity Suppliers”)
  16. Classes (ex:- “Online Classes,” “Training Classes”)
  17. Treatment (ex:- “Medical Treatment,” “Drug Treatment Centers”)
  18. Cord Blood (ex:- “Cord blood Bank,” “Store Umbilical Cord Bood”)
The most expensive niche groups paying for the most expensive keywords are an industry with very high lifetime customer value; The most expensive keywords of AdWords are present in those industries where the customer’s payment is too high. Finally, the sum of the insurance companies comes from signing up for insurance with one person, which makes a high cost of investment in per click rates, even $ 54.91/click.
As you can see in the above list, most of the keyword categories represent businesses with high lifetime customer value. That means that these businesses can pay more per click (CPC) for the new potential customers, even if the leads convert into sales, they will get a higher return on investment.

Some Tips for Advertising in Expensive Google Keywords

1). Be Specific: Only target a specific group of 3-5 keywords. Research detailed keywords and include long-tailed keywords, which are more likely to change, as well as the keywords you know that making the best return on investment. To come up with specific keyword ideas, the Google Ads Keyword Tool can be used for both broad and long-tail keywords.
2). Use Negative Keywords: Use a negative keyword tool to search for those keywords that you do not want to show your ads. As a result of irrelevant keywords, there are costly clicks that never run a conversion, and when you bid on the most expensive keywords at $ 50 per click, the negative keywords are absolutely necessary. By running a search query report, you’ll find a list of all the search queries that show your ads that allow you to add a non-related keyword as a negative keyword/phrase.
3). Focus on Relevancy:  Target and optimize your ads for the high-quality score, because it can help you to reduce your average CPC. Include your keywords in your headlines and/or statements, and add unique sales points to stand out from the competition.
4). Landing Page Optimisation: Set a clear goal and purpose for your website and AdWords campaign, and you know what you want visitors to take action there. While most AdWords conversion rates are around 2%, we often change landing pages by 20% or 30%. The key to landing page optimization is to try different types of offers and test how people respond to them.  When customizing your landing page, Google recommends three basic elements of quality: relevant and original content, transparency and access. Most importantly, to make sure that you have a clear and direct call to action, and show your unique selling points to increase conversions.
Implementing a keyword tool can help you create specific keyword ideas, just make sure that you are paying only for those keywords that are specific to your business.
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What Is Encryption and How It Strengthens Online Security in 2020?

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Nowadays, encryption is universally used with the purpose of data protection and it's essential for online security. You've probably heard about the term encryption in different contexts when going through content related to technology. Nowadays, encryption makes it possible for our personal data to be secured when, for example, we shop online or use the internet for banking.



Still, encryption is not a new process. Through history, people have used encryption so they could send secret messages only certain people were able to read. In the modern world, computers are able to automatically perform the encryption process and it's used beyond sending secret messages. Encryption is the best technology for protecting our personal data from hackers and cybercriminals that would try to steal and misuse it for fraudulent activities. To better understand how essential encryption is for online security, we'll go more in-depth through what encryption is, how it works, and what are its usages in the modern world.




A brief history of encryption

Encryption is believed to date back in antiquity when Spartans used to code their messages during battles. They used a device called scytale which consisted of a parchment strip wrapped around a wooden cylinder. When the parchment was unwrapped, the message was unreadable as it was just a nonsense sequence of letters. To decipher the message, the parchment needed to be wrapped around another cylinder of the same size. Later on, another type of encryption was developed by Hebrew by reversing the alphabet ("A" becomes "Z", "B" becomes "Y"). The Romans, during Julius Caesar, also used a similar tactic but, instead of reversing the alphabet, they swapped the letters of the alphabet by three places ("A" becomes "D", "B" becomes "E"). Wars have led to cryptographic innovations as it was highly important for the information to stay out of enemies hands. Thinking back to your school days, you probably created your own alphabet so you could exchange messages on pieces of paper with a couple of classmates without the rest of the class being able to read your conversations. If you did this, then you've used encryption in its basic form. Nowadays, your devices and tools utilize a more advanced form of encryption so your messages and personal data can be safe in the digital world.




What is encryption?

Encryption is the process of encoding a message so only specific people are able to read it. The purpose is for the information to be hidden from others and it works by converting plain text into random ciphertext, impossible to read without decoding the data. Encryption does not prevent someone from interfering with the information, but it makes it impossible for someone to find out the content even if it's right in front of him.




How encryption works

When it comes to encryption, there are two terms you should know about first hand - Plaintext and chiper text. The plaintext is the unencrypted text, data that is readable (such as an email sent to your friend). The ciphertext is the encrypted data, containing both the original and encrypted plaintext and it's unreadable to both humans and computers. Through the encryption process, the plain readable text is converted into incomprehensible information. So how is the receiver able to read the data if it's unreadable when it reaches the destination? Well, here's where encryption keys come into place. To encode and decode the data, an encryption key must be used. It is one of a kind and it's created by using different and complex algorithms. The encryption key scrambles the data into unreadable characters and it's also the only one who's able to revert the unreadable text back to plaintext. This situation where one encryption key can do both the coding and decoding applies for symmetric encryption, which we'll talk about in the types of encryption chapter.

Types of encryption

There are two types of encryption - symmetric and asymmetric key algorithms.

Symmetric key algorithms

The symmetric key algorithms are also known as public-key cryptography. Symmetric key algorithms use the same key for both encrypting the plaintext and decrypting the ciphertext. With this type of encryption, the two parties that exchange information only need to share the key once and it will remain the same. While symmetric key algorithms are easier to use because there is only one key, it is also less secure as if someone manages to obtain the key, he'll be able to decrypt the information.

Asymmetric key algorithm

Unlike symmetric key algorithms, asymmetric key algorithms use two different keys - one for encrypting the plaintext and one for decrypting the ciphertext. This type of encryption uses a private key and a public key. The private key is used to encrypt the message and it's not shared with the receiver, while the public key can be shared with anyone but only allows access to a limited piece of information. When you send an encrypted email to your friend that used asymmetric encryption, you send the public key to your friend. He'll be required to authenticate to verify that the message is sent by the private key holder. If someone manages to obtain the public key, he will only be able to read the one email, but he won't be able to get access to the rest of the emails. Using asymmetric encryption highly diminishes the chances of getting hacked, but its disadvantage is it cannot be used for computing huge amount of data because the algorithm is way more complex and the process of encrypting is much slower.




The Advanced Encryption Standard (AES)

AES is a secure encryption standard also known as Rijndael symmetric block cipher that's now used worldwide to protect and encrypt sensitive data. It is a type of symmetric encryption in which the plaintext is separated into blocks. The block size of AES is 128-bits. The initial block is taken through a certain amount of rounds where new keys are added, bytes are substituted, rows are shifted, and columns are mixed. AES has three different key lengths and the difference between them is in the number of rounds that the data goes in the encryption process.
  • 128-bit AES - 10 rounds
  • 192-bit AES - 12 rounds
  • 256-bit AES - 14 rounds
Basically, 256-bit provides a greater security margin than 128-bit. For most practical purposes, 128-bit AES is used, but highly sensitive data is processed with 256-bit.




What's encryption used for?

Back in the days, encryption was heavily used in war times so militaries were able to exchange messages without enemies being able to intercept the secrets. Nowadays, encryption is universally used with the purpose of data protection. You might've noticed when browsing online the HTTPS in the address bar. The Scomes from secured and it means that the website is using a Secure Sockets (SSL) protocol which is an encryption method that secures the connection between the web server and your browser. Some of the most important examples where encryption plays an essential role are in e-commerce, banking, online payment, cryptocurrency, users data storage. WiFi routers, SIM cards also use encryption algorithms to protect the user's private data. Encryption also makes it possible for information that's being exchanged between two parties to remain safe and protected. One example would be when you provide your credit card details when you're purchasing something online. Another example of encryption usage is by chat services such as WhatsApp and Telegram. Their software is designed to convert any plaintext message into a ciphertext that can only be decrypted by the recipient. This process when only the sender and the receiver are able to read the message is known as end-to-end encryption. Some email providers also use this type of encryption to strengthen their user's security. Even if third-parties are able to obtain the data that's being sent, it will be unreadable hence, worthless for hackers or cybercriminals.




Improving online security by encrypting your traffic

What you do online, your internet browsing and history, are exposed to your ISP (Internet Service Provider), the government, or to whoever manages to hack into your device and get access to your network. They can see every website you visit, the files you download, and any interaction you have in the online world. This gives hackers the chance of collecting private data about you that they can further use to harm you through different types of fraudulent activities. Fortunately, there are tools designed to protect your personal information when you're browsing online by encrypting your internet traffic. These services are called VPNs. With a VPN, the data you send and receive when connected to the internet is encrypted. When you connect to the internet through a VPN server, the requests are not made through your LAN but through the VPN connection. The VPN client encrypts your data and it will only be decrypted when it reaches the VPN server and it's forward sent to the website you want to access. This way, not even your ISP will be able to see what you're doing online, they'll only see you're connected to the VPN. Moreover, the VPN changes your IP address, o the websites you visit won't be able to see your real location and IP, they'll see the requests as coming from the VPN server's IP address. Because VPNs encrypt your data and keep your information private and secure, they are one of the most important tools for online security. Besides making you anonymous online and protecting your personal information, you'll also get other perks by using our VPN such as:
  • Being able to access any content online even if it's usually restricted in your country (e.g. Netflix).
  • Downloading torrents anonymously.
  • Finding the best deals when shopping online.
  • Securing your connection on public WiFis.
If you're not convinced yet if you should be using a VPN, here are the essential benefits of VPN connections.
Have you ever asked yourself - Should I use a VPN?
The answer, most likely, is yes. Especially with the internet evolving, VPNs are more and more necessary.
But you can't just take my advice for granted. That's why I'm gonna walk you through the benefits of VPN services so you can decide if you should get a VPN yourself.
If you're not familiar with VPNs yet, we have a guide for beginners on how VPN services work.


1. Enhanced security



One of the main benefits of VPN (the most important actually) is the secure connection it gives you when browsing the internet. VNP services use encryption protocols so the data you share when browsing the internet is secure. With a normal connection, you are subjected to become a pray for hackers. A virtual private network (VPN) connection creates a secure tunnel for internet browsing. It encrypts all the data being transferred between your device and the page you want to access, making it almost impossible to be deciphered. Moreover, a VPN connection also hides your IP. This means hackers, your ISP (internet service provider), or the government can't see your identity online. Once you connect to a VPN through the VPN software, the overall connection on your device is encrypted including the internet browsers, apps, torrents. Unlike proxies which need to be set up for specific apps. Each VPN service offers a different level of encryption, so you must be careful when choosing your VPN provider. What to look for when choosing a VPN provider:
  • The VPN encryption protocols – There are more types of protocols used for VPN connections, and the encryption they offer is not equal. For example, you should stay away from PPTP as it's not considered secure anymore.
  • Where they have servers – If you're going to use the VPN at home, you should choose a server that's close so it won't slow your internet speed. If you'll be using a VPN when gaming, connecting to a server that's close to the gaming server will help with the lags.
  • What devices will you use – It's important to make sure the VPN service provides apps for all the devices you own. Also, you want to know how many devices you'll be using so you know what offer to choose.



2. Safely connect to public networks



One of the biggest benefits of using a VPN is it gives you a secure way to connect to public networks without worrying about third-party snoopers. If you like blogging from coffee shops or travel a lot and often connect to airport and hotel networks, then you should be using a VPN service. With public networks, VPNs are a must. The moment you connect to a public network, your security is at risk. There are a lot of ways someone can alter the connection with the mean of stealing the data from the devices connecting to the network.


The risks of using a public network

  • Packet Sniffing – Or data phishing, refers to a hacker stealing your data. If a hacker has access to a router you're connected to, the sniffing comes easy for the hacker.
  • Fake Wi-Fi networks – One common way for hackers to steal your information is by targeting a popular place (e.g. a coffee shop) and create a Wi-Fi connection with that place's name. You have no way of telling if the network is fake. So you might find yourself enjoying your favorite coffee, deciding to check your email and end up by connecting to a fake network and get your identity stolen.
  • Auto-connecting – One way we make our life easier is by setting up our devices to auto-connect to Wi-fi networks we often use. The thing is, a hacker is able to duplicate a Wi-Fi connection. So if somebody is after your data, he can duplicate your Wi-Fi connection and your device will auto connect to the fake network.
Keep in mind that a hacker having access to your internet connection is not something to overlook. He doesn't only see your internet history, but he can also get his hands on your accounts, passwords, credit card data. By using a VPN service, you assure a connection that's safe to use even from your favorite coffee shop.



3. Keep your work safe

One of the advantages of VPN services is you don't have to worry about someone stealing your hard work.
If you're a blogger or an online business owner, it's not hard to become the target of hackers. And the security of your data and content should be one of your biggest concerns.
Imagine working for months on a project just to have someone come and steal all that hard work from you. Not a pretty scenario, is it?
Your work deserves to be kept safe and it's totally worth investing in a VPN service so you make sure no one can get hold of your files.


4. Remote control

Through the benefits of having a VPN, it worth mentioning the remote control characteristic. VPN services were originally created for businesses to give their employees a system to connect to access the local business network from anywhere. VPN give employees a secure connection to the business network so no data exchanged in the connection is at risk of being peeked over or stolen. It's extremely useful for businesses with remote employees or with multiple locations. Big businesses usually create their own VPN connections. But of course, this comes with at a higher price. Still, if you own a small business, you can create a secure tunnel for your business data by getting an affordable VPN service. It's especially useful if you have people working remotely for you. Not only businesses can benefit from the remote trait a VPN gives, but also individuals who travel a lot. Through a VPN connection, you can access your home network while traveling. Meaning you will be able to connect to the internet as being on the same LAN (local area network) as home, giving you the ability to share local files.



5. Online anonymity



Unlike proxies, a VPN hides more than just your IP address. When you connect through a VPN service, all your connection is encrypted. Meaning neither the ISP (Internet provider) nor the government can see what you're doing online. Which makes for an anonymous connection. Still, you're not 100% anonymous. You must pay close attention when you choose the VPN provider as some services are more reliable than others. Some providers keep your data and can either use them for their own advantage or to sell it to third parties. Another aspect you need to keep in mind is that if the provider keeps your data, it's obligated to share it if there is any legal concern. VPN providers won't risk their freedom for your own. What to be careful when choosing the VPN service
  • If they keep logs of your data
  • Where the VPN server is located, as in some jurisdictions they are legally required to keep logs



6. Bypass filters and unblock websites

One of the most important benefits of VPN is it gives you the freedom to access any content online.
Some online content is restricted to specific countries. And there are various situations when regional restrictions can pose a problem. But by using a VPN, your real IP address will be changed so you can bypass these regional restrictions.


Have access to any content you like

For example, you might've bumped into a YouTube video that wasn't enabled in your country. One of the best benefits of VPN is that you can easily bypass regional filters. The VPN service changes your IP, and when you register for the VPN service, you can choose the country of the server that's being used. Once you connect to the VPN, your IP will be changed and your connection will appear as being made from another country (the country where the VPN server is located).


Get better deals

Another situation where there's a benefit in using a VPN service is because of promotions and advertisements. Most brands target advertisements and promotions based on your location. By connecting to the internet through a VPN service, you might get your hands on better deals that are set up to display to people from different countries and you wouldn't see them otherwise.


Solving issues when traveling

Regional restriction can also pose a problem if you use to travel a lot. If you are from Italy, for example, and you travel to Australia, you might find that some of the websites you usually access from Italy are blocked for Australian users. In this case, using a VPN will give you the freedom to access the websites you want.


Avoid complications with your online business

You can also bump into an unpleasant situation if you run an online business. Especially if you have clients from other countries. You might have, for example, to work on a client's website that's located in Europe but you are based on the US. If the website is blocked to US users, you won't be able to access it through a normal internet connection. But you can opt to use a VPN service that will change your IP into one located in Europe. Regional restrictions can also pose a problem for SEOs that need to do keyword research for multiple countries. Google results show differently based on the country, and a VPN service will make it look like you're connecting from a different country.


Bypass restrictions in workplaces & schools

Internet restrictions are really common in workspaces and schools. They usually set up a firewall to stop you from accessing certain websites. Common restrictions are YouTube, Facebook and other social media sites, and downloading torrents. By using a VPN service you can bypass these restrictions and enjoy your favorite movies or Instagram pages anytime you like.


Get early access to content

By using a VPN service you can also get early access to content that's exclusive in a specific country. When a product releases, it's usual for it to be first released in one country (usually the US) before it goes live for the rest of the world. You can use a VPN with a US IP and your connection will display you as being located in the US, giving you access to the desired content. This one is especially useful for gamers, as games use to be released in the US first.



Now that you know the benefits of VPN, is it worth to get a VPN?

You should have a great understanding of what are the benefits of VPN. To recap, the main benefits of using a VPN are:
  • Enhancing the security for internet connections
  • Giving you the ability to safely connect to public networks
  • Keeping your files and work safe
  • Being able to connect remotely to local networks
  • Get online anonymity
  • Bypass filters and unblock websites, which comes with a lot of advantages
In today's world, VPN services are more than some services for geeks and tech enthusiasts. They became a necessity for any online user who wants to keep his/her data and identity secured.
So if you are concerned about your privacy, you should consider investing in a VPN service. There are a lot of affordable options out there you can opt for.
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