Blog and Website Backend Security Risks to Consider in Development Progress

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Take measures in development to harden and keep your web backend secure.

Small businesses, banks, and many industries depend on web applications. From the point when building a web application, it’s crucial to be sure to have protocols to check vulnerabilities as the development evolves to avoid security breaches, data leaks, and financial issues.

The most dangerous web attacks are those that occur on the server-side where data is stored and analyzed.

What is Backend?

A web application is divided into two parts – Frontend and Backend.
The frontend is client-side, it’s the part the user interacts with. Typically, it’s built with HTML, CSS, and Javascript.
The backend is server-side. It’s basically how the application works, applies the business logic, changes, and updates. Some of the popular server-side tech stacks involve PHP, NodeJS, Java, Ruby, C, Python, database, security (authentication, access control, etc.), structure, and content management.
A little reminder before we start – authentication, access control & session management

It’s common for us to confuse the terms. So let’s clarify it quickly:

Authentication concerns proving user identity (eg., password, username, questions security, fingerprints)
Access control concerns what the user can access the application. It enforces the policy that users cannot act outside their intended permissions.
Session management concerns responses and request transactions associated with the same user. It is an exchange mechanism that is used between the user and the application after he authenticated successfully.

Let’s explore the following for better back-end web security.
Injection flaws



Since 2010, OSWAP classified injection as the #1 most dangerous web application risk.

Injection flaws allow a user to provide data containing keywords that will modify the behavior of queries built on the database. For example, let’s suppose we have a SQL script that checks if a matching entry exists in the database.uname = request.POST['username'] passwd = request.POST['password'] sql = "SELECT id FROM users WHERE username='" + uname + "' AND password='" + passwd + "'" database.execute(sql)
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An attacker can now manipulate the password field using SQL injection, for example by entering the password ‘OR 1 =’ 1, which leads to the following SQL query:

sql = "SELECT id FROM users WHERE username='' AND password='password' OR 1='1'

By doing so, the attacker can access all the user tables of the database, the password being always valid (1 = ‘1’). If they log in as an administrator, they can make any changes he wants.
How to prevent it?

It’s very EASY to avoid injection flaws.

The best and simple way to verify if there are no injection flaws is a thorough manual source code review to check if queries in the database are done via prepared statements. You can also use tools to check for vulnerabilities.

And you should also do the following.
Use ORMs (Object Relational Mapping Tools).
Escape all inputs. A date field should never have anything else stored in them except dates.
Isolate your data so that only the things that should be accessed from a given location is held on in that location.
Write good handling error codes. Don’t make your database or your backend too verbose.

Troy Hunt got a brilliant course on SQL injection. If interested, you may explore that.
Broken authentication



As mentioned earlier, authentication deals with the credentials providing. It’s the frontline of defense against unrestricted access. However, poor implementation and non-respect of security policy can lead to broken authentication.

Broken authentication happens mostly by three patterns :
Credentials stuffings: where the attacker has a list of valid usernames and passwords and can automate attack to figure the credentials are valid.
Bruteforce attack: where the application permits weak passwords for users or admins.
Session hijacking: where application exposes session ID, URL, or doesn’t rotate after login.

In all cases, the attacker can gain access to an important account and depend on the business that can cause money laundering, identity theft, or disclose legally protected, highly sensitive information.
How to prevent it?

Before implementing the authentication system, ask yourself – what could an attacker achieve if the authentication system is compromised?

And according to the response, you can do the following.
Implement multi-factor authentication to prevent automated attacks.
Encourage (or force) the user to adopt a good password policy.
Limit failed logins.
Use efficient algorithm hash. When choosing an algorithm, consider the max password length.
Test the session timeout system and make sure the session token is invalidated after logout.
Broken Access Control



Access control exists to ensure what authenticated user is allowed to do. Authentication and session management are the foundation or access control rules. But when those rules aren’t well set, this can lead to significant issues.

Common access control flaws include:
CORS misconfiguration that allows unauthorized API access.
Metadata manipulation to direct access to methods.
Forced browsing: The attacker will try a URL, modify paths (eg.,http://website.domain/user/ to http://website.domain/admin), and can even discover important files.
How to prevent it?

Mostly, broken access flaws occur by ignorance about the essential requirements of effective access management.
Deny by default except public resources.
Disable server directory listing and be sure that backup files are not present.
Rate limit API access to reduce the impact of automated attacks.
Invalidate JWT tokens after logout on the backend-side.
Data Exposure

Also referred to as data breaches, data exposure is a cyber-threat that menace businesses and their clients.

It occurs when the application doesn’t adequately protect information such as credentials or sensitive data like credits cards or health records. More than 4000 records are breached every minute.



The impact on business is big from the financial side: An average breach can cost USD 3.92 million, according to IBM.
How to prevent it?

As a backend developer, you should ask what the information that needs protection are.

And then to prevent such flaws:
Encrypt sensitive data: For data at REST, encrypt everything. For data in transit, be sure to use secure gateways( SSL )
Identify the data that requires extra protection and limit the accessibility to only a bunch of legitimate users only by enforcing key-based encryption.
Avoid weak encryption algorithm: use up-to-date and strong algorithms.
Have a secure backup plan.
Insecure deserialization

Serialization and deserialization are concepts used when data is converted in object format to be stored or send to another application. Serialization consists of converting data in object format like XML or JSON to make them usable. Deserialization is just the reverse process.

Attacks against deserializers can lead to denial-of-service, access control, and remote code execution (RCE) attacks if there are classes that can be modified to change behavior.

The second example of the OWASP top 10 document provides a good illustration of PHP object serializer :a:4:{i:0;i:132;i:1;s:7:"Mallory";i:2;s:4:"user"; i:3;s:32:"b6a8b3bea87fe0e05022f8f3c88bc960";}
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This is a supercookie containing information like user ID, the level of the user, and the hashed password.

An attacker can change the serialized object to get access to admin privileges:a:4:{i:0;i:1;i:1;s:5:"Alice";i:2;s:5:"admin"; i:3;s:32:"b6a8b3bea87fe0e05022f8f3c88bc960";}
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How to prevent it?

It’s crucial not to accept serialized objects from untrusted sources.

You should also:
Never trust user input.
Validate data: If your application except for a string, make sure it’s a string before using it
Use a check to be sure that data hasn’t been changed. It’s useful you are sending data between two trusted sources(eg., storing data client-side).
Server XSS



Server XSS (Cross-site scripting) is a type of injection when an attacker uses a web application to send malicious code to different users. It occurs when the attacker posts some crafted data containing malicious code that the application stores. This vulnerability is server-side; the browser simply renders the response.

For example, in a forum, user posts are saved in a database, often without verification. Attackers take this opportunity to add posts with malicious scripts. Subsequently, other users receive this link by email or see the post in question and click on it.
How to prevent it?

After primary identification of all the operations that are potentially at risk of XSS and that need to be protected, you should consider the following.
Validate input: check for input length, use regex matching, and only permits a certain set of characters.
Validate output: If the application copies into its responses to any item of data that originated from some user or a third party, this data should be HTML-encoded to sanitize potentially malicious characters.
Allow limit HTML: for example, if you have a comment blog system, only allow usage of certain tags. If you can, use a suitable framework to user-supplied HTML markup to try to make sure that it does not contain any means of executing JavaScript.

Conclusion

The development phase is crucial for web application security. And, you should consider including a security vulnerabilities scanner in the development life-cycle, so the identified issues are fixed prior to production.
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Easiest Ways to Become a Freelance Programmer in 2021

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What could be better than being your boss? You could work at a time that is convenient for you and work with people that you want to work with. You could also take holidays whenever you wanted to or even work 24/7 to expand your career. Whatever you want to do, you can do it as a freelance programmer. However, you should also keep in mind that while freelancing provides you total freedom to shape your career, you also need to be disciplined, hardworking, and invest a substantial amount of time before you see great results. But you WILL see great results in the long term if you keep working!

Photo: Google official Facebook Page

Now the question that might come into your mind is “How to start freelance programming”? Fear not! This article aims to answer your question so that by the end of it, you can get started on your freelancing journey and build a great career in the future. So let’s get started.

1. Learn the required Programming Languages

What is the most important thing you need to know to become a freelance programmer in 2020? It’s programming languages of course! How can you offer your services as a freelance programmer if you are not an expert in at least one programming language? That is the fundamental requirement for becoming a successful freelance programmer. Currently, some of the popular programming languages are PythonJavaPHPJavaScript, Swift, C#CC++Ruby, etc. with Python leading the group in popularity! You can also learn multiple programming languages as they will help in taking on multiple projects and increase your reach among prospective clients. Now the important question is “How to learn programming languages?” Well, if you are studying Bachelors or Masters of Computer Science in college, then you should learn to program there. Otherwise, you can always sign up for online programming courses Assam School Of Internet Marketing.

2. Focus on a Niche

As they say, it is always better to be a specialist than a generalist! You will be paid a lot more as a freelance programmer if you specialize in a niche. So after you have learned programming in any language, decide a niche that appeals to you and learn all you can about that. You can do more research by looking at freelancer sites or job sites to understand which skills are in demand for freelancers in 2020 and which will help you succeed in your freelancing career! For example, Data Science and Machine Learning in-demand technology these days and you can learn Python, R, SQL, etc. to succeed in that. You could also work on developing your Statistical and Machine Learning skills as they would provide an edge in Data Science.

3. Set basic Working Rules

You are your boss when you work as a freelancer. Chances are that this can make you lazy or complacent. So some basic working rules are required to become a successful freelance programmer. The most important thing you need as a freelance programmer is discipline. So the first rule is to have a fixed schedule that is strictly adhered to. You should also set a fixed basic pay rate for your clients which can later be adjusted on a case by case basis. Moreover, you should also fic a rough schedule of meetings, updates, deadlines, etc. with the clients before the commencement of the project so that all the parties concerned know what is happening at all times and you are also motivated to work and deliver best results!

4. Build your online portfolio

How do you introduce yourself to prospective clients? How do you convince them that you are as good as you say and perfect for the job? You don’t have to do anything as all this will be done by your online portfolio! It is an extremely necessary tool in your arsenal as it is your introduction to prospective clients. It can be used to showcase your past projects as well as the testimonials you got for them. This will increase the confidence that prospective clients have in your abilities and also you to secure more freelancing gigs. Moreover, your online portfolio should include interaction opportunities such as links to your social networking accounts so that clients can easily contact you if required. You could even use your GitHub profile to host your programmer portfolio and make connections with other programmers that would increase your visibility.

5. Have an Online Presence

How would you attract online clients if they don’t know you exist? It’s almost impossible! So you need to have a strong online presence and actively market yourself so that prospective clients are attracted to your programming services. And that’s where Content marketing comes in! Content marketing is extremely helpful in finding prospective clients. Online content marketing involves creating an online presence. This may include creating a portfolio website, a blog where you share your experiences in freelance programming, a professional account on LinkedIn, an Instagram account with programming pics, a YouTube channel that teaches how to become a freelance programmer, etc. To make sure that you are successful in Content Marketing, ensure that all your online accounts have the same name. This will create a uniform brand identity for you and also ensure that your clients can easily find you on various online platforms.

6. Have an Offline Presence

It is great to have online connections but you cannot neglect the real world! You should also make offline connections with other freelancers and tech experts who can guide you in your career as a freelancer and also refer you to clients if you are good enough. After all, you never know when or where opportunity knocks on your door! You can attend tech community events in your city or state to meet like-minded people in your profession in real life and make connections who might be useful in the future. Check out online sites such as Meetup or Eventbrite as they organize meetings for people with similar interests in different cities. Find out a freelancing event in your field that is happening in your city and attend it to create valuable new offline connections. And maybe even new friends!

7. Know your Target Audience

Who are your clients? Who are the people you aim to impress with your programming skills? Well, that depends on your talents. If you are a Python and Machine Learning expert, chances are you want to be hired by a company that is working on Artificial Intelligence and Data Science. Similarly, it is very important to establish your target audience in the beginning and get to know them very well. This involves understanding the location, industry, age, gender, etc. of the target audience. Then you can create a direct connection with the target audience using various services such as blogging, Email, YouTube, etc. that cater directly to what your audience might need.

8. Expand your Communication Skills

What would you do if you had all the technical knowledge but you couldn’t communicate with your clients? You would fail as a freelancer! So always remember that communication skills are an essential part of freelance programming. It is very important to communicate with clients to get a sense of what they require and deliver that as per specifications. If you cannot ever understand what your client wants, how are you going to deliver? Also, communication skills are essential in forming professional ties to retain clients in the long-term. In case you are not the best at this, don’t worry, you can polish your communication skills through various methods! If you are in university, you can take public speaking or writing classes to help you out. Otherwise, you could access online professional communication courses but always remember that practice makes perfect!

9. Contribute to Open Source Projects

Suppose you are a newbie in freelancing and don’t have a vast portfolio. You don’t have much experience that you can show to future clients as an indication of your skills. What do you do then? Contribution to open-source projects can be used to build credibility for prospective clients. Open-source projects are those that have their source code publically available so you can contribute to improving the code. You can work on the issues of already existing open source projects or even create your open-source projects. Either way, open-source projects provide credibility and are an excellent booster for your portfolio. Which can provide freelancing opportunities in the future!

10. Stay abreast of Current Technologies and Languages

Programming is a constantly changing field where trends come and go. Therefore it is necessary to stay abreast of current technologies and languages if you want to remain relevant. You can do this by subscribing to publications such as VentureBeatThe Verge, WIRED, etc. You can also join online courses to learn new skills that help you remain relevant in the market. Also, follow popular tech leaders in the world such as Mark Zuckerberg, Jeff Bezos, Satya Nadellaetc. to know what’s new in the industry! All of this will help you in obtaining industry-relevant skills which will, in turn, leads to more clients and increased potential for earning in the future.
Finally, you should know that to become a successful freelance programmer requires a lot of patience, a great work ethic, and a strong network of clients. But this is not impossible to obtain! You can achieve all this with continued growth and it will eventually lead to insane growth in your freelancing career.
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The saga of lockdown in Blogging and Emarketing World -2020

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Facing the exceptional challenge of stopping COVID-19 from spreading further, the nation has shown tremendous solidarity and patience. When it started, the lockdown seemed an impossible notion, more so in this country. Now, even after an extension, people remain steadfast in their resolve to protect themselves and their fellow citizens from the virus.
We are all stuck indoors, and I wonder what you are doing? In my case, I’m learning a new language. What are you doing?


One of the key things to do, and my other hobby, keep up with ideas as, during this lockdown, there is still a lot of on-going activity online.

A number of people have been booking time to talk 1:1 with me via video (you can book the time here https://umain30.com/contact) and, as you can see, I’m still blogging every day.

As businesses shift to remote working and the COVID-19 virus brings about severe changes to business operations, people are left trying to figure out a game plan.One of the important topics that security/IT professionals, executives, and business owners must navigate is how to ensure prudent cybersecurity protection in this dynamic, work-from-home environment.

Cybercriminals will not relent just because there is a global health crisis. It’s likely that they will increase their attacks as businesses struggle to secure their data transmitted to and from home WIFI networks and on personal devices. It can be dangerous to discuss sensitive topics and to share confidential documents through email, team collaboration platforms, and text messaging.

Also, certain topics need to be discussed with complete privacy – and need to be permanently erased or archived at the conclusion of the conversation. These topics may include business continuity, incident response, financing, mergers & acquisitions, personnel/HR and more.

As the world responds to Coronavirus, businesses and other organizations must find new, inventive means to communicate—both for routine operations and emergency situations. But it’s tough to balance it with everything it takes to keep things running during this time of crisis. So, what are some ways businesses and other organizations can communicate effectively and securely right now?

Be Available for Conversation

People are understandably nervous, which is why it’s important to have a secure channel open for employees, clients, investors, beneficiaries, partners and other key stakeholders to easily reach you. It creates a level of transparency and demonstrates that you value those who make up your business or organization. But it’s easier said than done. One solution: Have a secure channel available that lets people easily reach out to you—and a system in place where any queries immediately go to the correct person who can address people’s concerns and questions. It’s especially important to make sure that you pick a communication tool that offers secure messaging so that any conversations involving sensitive information will be protected.


Automate Regular Communications

You may not have time to communicate individually with people through phone or email about the latest updates on the situation and critical decisions. Automating regular communications through a single channel—like a private communication tool that offers secure messaging—makes it easier to keep people informed and saves you time. Complicating things, different stakeholders and teams need different information. Being able to organize them into secure groups to streamline and protect your sensitive information is paramount.


Have a Centralized Communications Team

One of the key elements to communicating effectively during this time of crisis is putting a core team in place. Harvard Business Review recommends that the team should be small but include people that represent different aspects of your business, from leadership to HR to other departments. This team should meet regularly to monitor the situation and work together on a plan that regularly provides updates to key stakeholders. But simply having a centralized communications team is not enough. You need a private communication tool with secure messaging to put the plan into place. These tools must be private and secure so that you can communicate any information without having to worry about compromising sensitive information.


Bottom line: You need a secure communication solution that helps you balance your day-to-day operations with routine and emergency communications. Vaporstream provides a private, secure communication solution with secure messaging and automated communications to people, with the reliability and privacy that your business or organization demands. Vaporstream goes beyond encryption with advanced content controls and enterprise policies to give you a solution thats not just secure, but private. Schedule a demo to learn more.

As the world responds to Coronavirus, businesses and other organizations must find new, inventive means to communicate—both for routine operations and emergency situations. But it’s tough to balance it with everything it takes to keep things running during this time of crisis. So, what are some ways businesses and other organizations can communicate effectively and securely right now?

Be Available for Conversation

People are understandably nervous, which is why it’s important to have a secure channel open for employees, clients, investors, beneficiaries, partners and other key stakeholders to easily reach you. It creates a level of transparency and demonstrates that you value those who make up your business or organization. But it’s easier said than done. One solution: Have a secure channel available that lets people easily reach out to you—and a system in place where any queries immediately go to the correct person who can address people’s concerns and questions. It’s especially important to make sure that you pick a communication tool that offers secure messaging so that any conversations involving sensitive information will be protected.


Automate Regular Communications

You may not have time to communicate individually with people through phone or email about the latest updates on the situation and critical decisions. Automating regular communications through a single channel—like a private communication tool that offers secure messaging—makes it easier to keep people informed and saves you time. Complicating things, different stakeholders and teams need different information. Being able to organize them into secure groups to streamline and protect your sensitive information is paramount.


Have a Centralized Communications Team

One of the key elements to communicating effectively during this time of crisis is putting a core team in place. Harvard Business Review recommends that the team should be small but include people that represent different aspects of your business, from leadership to HR to other departments. This team should meet regularly to monitor the situation and work together on a plan that regularly provides updates to key stakeholders. But simply having a centralized communications team is not enough. You need a private communication tool with secure messaging to put the plan into place. These tools must be private and secure so that you can communicate any information without having to worry about compromising sensitive information.


Conclusion:

 You need a secure communication solution that helps you balance your day-to-day operations with routine and emergency communications. Indilens Web Solutions provides a private, secure communication solution with secure messaging and automated communications to people, with the reliability and privacy that your business or organization demands. Indilens goes beyond encryption with advanced content controls and enterprise policies to give you a solution that's not just secure, but private. Schedule a demo to learn more.
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Publish Android App to Google Playstore Instantly to Earn Money

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How to Publish an Android App in Google Play Store: a Complete Step-by-Step Guide The process of your Android app publishing to the app store is not only a thrilling but very important moment for your application destiny as well. Will your app be added, will it be seen in the store, will people download and install it? All this depends on how successful your release would be. The preparation for a release starts long before the development of an Android application.

Let us guide you through the jungle of all the development terms and all those rules that Google Play has prepared for you. Where to publish, who can publish and why? Before all else, we need to mention that Google Play is not a unique option for you. There are lots of alternative app stores when you think where to publish an Android app. To choose the best variant you need to consider the target audience and geography you want to cover. As you probably know, Google Play doesn't work in China. So, if your app is mainly for the Asian market, you need to think about an alternative app store for your project. Yet, this article is about how to publish Android app to Google Play only. Before you start deploying an Android app to Google Play, make sure that everything is ready. You will need some screenshots of your app (in high quality), the description of the application and, of course, an APK file (the app itself). Pay attention that there are strict limitations concerning the size of an app. The maximum size is 100 Mbytes, however, It would be better if it's less than 50 Mbytes, then users who live in areas with a bad internet connection would have a chance to try your app. Here are the steps to publish an Android app on Google Play:

Step 1: Create Developer Account

You need a Google Play account

1: Visit the Google Play Developer Console signup page
2: Pay $25 registration fee
3: Fill in your account details
4: Verify your identity

Please note that it may take up to 48 hours for your registration to be fully processed.
Step 2: Fill Store Listing in Google Developer Account

Action list to Fill Store Listing in Google Developer Account:

  • Click 'CREATE APPLICATION' button to start submitting your app to Google Play.
  • Enter your app name "TimesNE" into Title field and click 'CREATE' button.
  • Enter your short description into Short description field
    Short description:
  • Enter your full description into Full description field
    Full description:
  • Upload your streenshots, icon and feature graphic
     Icon
     Feature graphic
  • Select your Application type and Category
  • Click 'SAVE DRAFT' button at the bottom of the page to save your store listing
Step 3: Fill App Content section

Action list to fill App Content section:

  • Click 'App Content' button in the left menu of your Developer console.
  • Complete Privacy policy, Ads and App Access sections. Enter your own or Appsgeyser's privacy policy URL - https://www.indilens.in/privacy-policy/ in Privacy Policy section
Step 4: Upload apk at 'App releases' section

Action list to upload apk:

  • Click 'App releases' button in the left menu of your Developer console
  • Click 'MANAGE' button
  • Click 'CREATE RELEASE' button
  • Click 'CONTINUE' button in Google Play App Signing.
  • Click 'BROWSE FILES' button and Upload your APK file

    You will see that your file was uploaded:

  • Change Release notes
  • Click 'SAVE' and then 'REVIEW' button
Step 5: Fill Content rating

Action list to fill Content rating:

  • Click 'Content rating' button in the left menu of your Developer console
  • Click 'CONTINUE' button to complete app rating questioneer.
  • Answer on all questions and click 'APPLY RATING' button
Step 6: Fill Pricing & distribution section

Action list to fill Pricing & distribution section:

  • Click 'Pricing & distribution' button in the left menu of your Developer console
  • Select 'Available' option in Countries area
  • Accept Content guidelines and US export laws
  • Click 'SAVE DRAFT' button at the bottom of the page to save your pricing & distribution settings
Step 7: Fill Target Audience section

Action list to fill Target Audience section:

  • Click 'App Content' button in the left menu of your Developer console. Make sure your side bar is the same as on the screenshot below (4 green circles and 1 gray).
  • Complete your Target Audience. Your app's target audience must be 13+.
Step 8: Finish! Release App

Action list to finally Release App:

  • Go back to App releases by clicking 'App releases' button in the left menu of your Developer console
  • Click 'EDIT RELEASE' button
  • Click 'REVIEW' button
  • Click 'START ROLLOUT TO PRODUCTION' button
  • Click 'CONFIRM' button in opened window
please complete all steps above before moving next
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100 Blogging Statistics And Trends For 2020 For Professional Bloggers

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With four million blog posts published daily, blogging is more competitive now than ever. Many think blogging is too saturated or it’s too late to make money. If you’re looking for the most up-to-date blogging statistics, you’ve come to the right place.



As a blogger, business owner, writer or content marketer, it pays dividends to be in the know when it comes to the industry’s latest blogging statistics.

Why? Well, having a grasp on the most current blogging statistics can help you identify gaps where you can create more strategic content that’ll stand out from your competition. Analyzing the data behind what’s working well for other bloggers can also help you pinpoint your own content shortcomings and gather insightful ideas to test.

Moreover, regardless of the industry you’re in, these blogging statistics will help you improve your content strategy moving forward.

So, is blogging overrated? Is it really the secret sauce to driving traffic that many claim it to be?

Whatever the answer, one thing is certain. Many successful businesses and bloggers are investing a lot of resources into blogging. But, I’m getting ahead of myself.

To prove (or disprove) the value of blogging, let’s quickly look at 38 key blogging statistics that’ll shed a clear light on the state of blogging in 2020.

Top 10 Blogging Statistics
Content marketing industry is to be worth $300 bn by 2019
The content marketing industry is projected to enjoy a growth rate of 16% annually
There are 1700 million people in the world and over 500 million blogs on the internet, i.e one blog for every three people.
More than 850 million new blog posts are published each month. i.e 10 billion posts a year.
In the US, 10% or 31.7 million people will be able to call themselves a blogger, in 2020.
More than 3/4 of internet users read blogs regularly.
3/4 of all websites on the internet are blogs or have a blog.
More than half of marketers accept blogging as the most important content strategy.
23% of social media posts now include a link to a blog post
More than half of the blog posts are written in English.
Whats is a blog?
The word blog originates from the phrase “weblog”. As the phrase suggests, it is an online space where someone logs or writes about personal experience, activities, and opinions.

Blogs have evolved over the years. As of 2020, you can find a blog about anything or topic under the sun. (or the universe) 

Major Facts About Blogging As Content Marketing
Blogging for content marketing is most cost-effective and offers best ROI.
Top brands now accept that blogging as very important part of their content marketing.
Blogs posts with longer, in depth content is the best.
Compounding posts make up 10% of posts, but generate 38% of total traffic for a website.
Optimum Blog Post Length
The average word count of a top-ranked post in Google is between 1,140-1285 words |

Less than 20% of the companies strive to produce content longer than 800 words. This clearly indicates a very huge gap to exploit for those who are willing to provide meaningful content to improve traffic and rankings.

Longer, in-depth, long-form content can generate 10 times more leads than shorter content.

Average Post length has increased around 30% between 2014 and 2018, from 808 words to 1150 words.

Around 60% of bloggers reported very strong results for posts consisting of 2000 or more words.

The ratio is 16 to 1 for blog post below 1,000 words to the blog post above 2,000 words. A clear gap to exploit for rankings. |

Remember, the longer content gets more shares. Posts in 3,000 to 10,000 words range perform best because they provide a better connection for long-tail keywords.

Regular content could manage with around 1,000 words. For high competition keywords, the length should be between 2,200 and 2500 words per blog post.

200 words content is labelled as thin content by Google.

Blog publishing frequency facts
Fewer than 10% of-of bloggers write 6 or more posts a week.

60% of bloggers who are posting daily, reported very strong returns.

A 100% increase in your total blog posts, increases your traffic to 300%. For example, if you have 50 blog posts with 1000 visitors a month, your total blog posts increase from 50 to 100, would increase your traffic from 1000 visitors to 3000 visitors a month.

Companies with 401+ total blog posts secure 3 times more leads than companies with 100 or fewer blog posts.

Companies publishing 16+ blog posts per month secured 3.5 times more traffic than those with 4 or fewer posts per month. | HubSpot

Companies publishing 16+ blog posts per month secured 4.5 times more leads than those with 4 or fewer posts per month. | HubSpot

Luckily or unfortunately, 70% of marketers do not actually have or do not stick to a consistent strategy. | Altimeter

Around 70% of content marketers plan to improve on their existing blogging frequency | Social Media Examiner

How Long Should It Take To Write An Average Blog Post?
In 2016, the average writer took 2 hours and 35 minutes to write an average post. Whereas in 2018, the average writer took 3 hours and 30 minutes to write an average post.

Around 40% of the writers who spent 6+ hours writing an average post, reported strong results.

75% of blog traffic is stills generated by older posts | Hubspot

55% of marketers say the blog is their top inbound marketing strategy. | HubSpot

Keep your post titles between 6-13 words for best click-through rate(CTR) | HubSpot

Small businesses with blogs get 126% more lead growth than those without a blog.

54% of successful blog post contains at least one media item: Image, video or an audio.

49% of successful blog posts contain at least one list item.

70% of writers who worked along with minimum one editor reported very strong results.

Perfect Content-Length For Consumption
The Perfect Content-Length for reading is 7 Minutes | Medium

On average less than 60 percent of users only read more than half of the post. | Chartbeat

43% of readers have a habit of skimming blog posts. | HubSpot

The average reader only spends fewer than 37 seconds reading a blog post. | newscred

Blog Sharing Statistics
94% of people who share a blog content do it to help other people | New York Times Study

84% of the people will happily share a post to support causes or issues they care about. | New York Times Study

Blog posts are the best kind of content shared on Twitter | Expresswriters

Articles with an image once every 75-100 words gets shared twice as one without | Hubspot

Blogs with social presence, who share 15+ posts are getting 1200 new leads per month. | Contentworks

Our minds process visuals 60,000 times faster compared to text which means Blog posts with images get 94% more shares as compared | Adpushu

Writers who are also designers receive 3 times more shares for their posts. | Smartblogger

Buyers prefer LinkedIn as the social network of choice for sharing business-related content | Curata

47,000,000 pieces of content was shared each day | AOL

23% of social media posts now include a link to a blog post | AOL

60% of blog posts convert with a mention of product or brand name | AOL

Women share more blog posts than men | AOL

Blog Growth Statistics
Content marketing industry total valuation was $195.58bn in 2016 | Thedrum

Content marketing industry is to be worth $300bn by 2019 | Marketingprofs

Content marketing industry is to be worth $412bn by 2021 | Thedrum

The content marketing industry is projected to enjoy a growth rate of 16% annually | Thedrum

YOY growth in traffic is 8 times higher for content marketing leaders (19.7% vs 2.5%) | Kapost

Four out of Five sites now use blogs. | contentmarketinginstitute

Blogging Goals For 2020
82% create content for brand awareness

74% create content to imrove their lead generation

71% create content to imrove their customer acquisition

68% create content to establish thought leadership

64% create content to seek consumer engagement

57% create content for customer retention

57% create content to increase website traffic

47% create content to facilitate lead management

45% create content to facilitate sales further

Top Blog Ranking Statistics
Approximately 200 million people have an ad blocker installed. | Pagefair

Ad blocking grows by 40% globally, each year | Pagefair

81% of B2B companies use Blog as a content marketing tactic. | contentmarketinginstitute

77% of internet users now read blogs or have subscribed to at least a few. | impactbnd

56% of bloggers have successfully used their blogs to establish their company or themselves as a thought leader in the industry.

63% of online users trust blogs with multiple authors. | Socialmarketingwriting

36% of readers find a blog post with case studies as credible | Socialmarketingwriting

28% of readers find a blog post with how-to guides as credible | Socialmarketingwriting

On the other hand, only 12% of readers find news as credible | Socialmarketingwriting

23% of the readers think bad content affects their trust in a blog. | Socialmarketingwriting

Blog posts with media get 94% more views. | Adpushup

78% of CMOs think custom content is the future of marketing. | Thedrum

58% of consumer put their trust in editorial content. | Thedrum

Due to the fast nature of content consumption these days, 36% of people prefer list-based headlines | ConversionXL

60% of consumers feel connected to a brand after reading custom content. | ContentPlus

47% of consumers read 3-5 blog posts before making a buying decision | Demandgenreport

When checking the success for a blog or a post, most producers rely on 3 metrics: page views, shares/likes, and bounce rate. | Curata

29% of creative professionals reuse and repurpose blog content to use on different platforms. Curata

64% of B2B marketers now confidently outsource blog writing | TopRank

Only 25% of marketers now don’t outsource their content marketing needs | MarketingBuddy

Written content is the most outsourced content creation product | MarketingBuddy

81% of content marketers understand the importance of original written content | Social Media Examiner

Only 15% of marketers produce content on daily basis. | Curata

50% of marketers produce content on weekly basis. | Curata

Fewer than 32% of marketers have well-documented content strategies| INC

57% of B2B marketers are still using old-school techniques like print media and other offline promotions ices | INC

50% are still relying on traditional banner advertising | INC

65% of marketers still struggle to correctly define what content is effective | INC

Shockingly, 20% of marketers intend to stick the same amount of content production as of previous year | INC

60% of marketers are struggling with producing engaging content for their blogs | INC

57% of marketers are struggling to accurately measure the performance of their blog content | INC

Content marketing costs 62% less than traditional marketing | Quoracreative

The average click-through rate (CTR) in AdWords across Finance & Insurance industries was 2.91% as of 2018. | Quoracreative

The average cost per click (CPC) in Google AdWords across Finance & Insurance industries was $3.44 as of 2018. | Quoracreative

Finance and Insurance industries conversion rate was 7.19% CVR on SEARCH and 1.75% CVR on Google Display Network (GDN). | Quoracreative

Average Content Writer Salary was $49608 per year as of 2018. | Ziprecruiter

The average pay for a Content Marketing Manager is $64,478 per year. | Payscale

In terms of price, content marketing outsource can cost from as low as $500 per month and can go up to $20000 or more per month for a small to medium project. | Quoracreative

Nearly one-third of brands have $500,000 or more to spend on content marketing alone | Izea

28% of marketers have taken money out of their advertising budget to spend more on content marketing | Gartner

69% of professionals now admit that content marketing is superior to direct mail. | Writtent

Bloggers use an average of 13 different content marketing tactics. Top 3 being: 87% Social Media, 81% Articles, 80% eNewsletters | Toprankblog

Conclusion: What Will It Take For A Blog to Succeed In 2020 And Beyond?
These were the latest facts and statistics that we have compiled for you that can help you make the most of your blogging efforts.

The success of your blog depends on lots of factors like domain age, authority, quality and quantity of content. But following rules apply across the board.

In 2019, remember when using a blog as a content marketing strategy:

Spend 6+ hours per article
publish minimum 3 times a week
Seek help from editors
Collaborate in a team
Use Paid promotions where necessary
Make sure you add engaging media: Images, videos and audios
Tweek and update your old content regularly
Researched your work well
Focus on three metrics: Quality content, regular publishing and good design.
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